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Sony: Case of Right vs Left Hand
Masem writes "Wired has an interesting article that explains the problem facing several of the megacorporations that have both content and technology divisions, as specifically in the case of Sony. The tech divisons want to offer the consumer all the possible options, while the media divisions are very concerned on DRM. While the two groups are trying to meet somewhere in the middle, they are still at odds about it, and also finding that that middle is becoming rapidly populated by other competitors (including Microsoft) in just how to empower consumers without sacrificing their copyrighted materials. Both divisions are trying to adopt to just changes in the landscape and hoping to find something that will work."
...trusting your customers?
If something's fairly priced, nobody's going to take the time to copy off something to somebody who doesn't wanna pay. "Go buy your own."
While it's interesting that these companies have internal conflict over which way they want to swing, I'd like to remind everyone that we really don't care what they eventually decide. Corporations do not run the country (yet). We need to decide what's right first and then companies have to adapt to that. Crossing our fingers and hoping that "they make the right decision" is worse than useless, as it puts the decision into the hands of the capitalists.
I know if I were Sony I would certainly consider it. A slice of a 20 billion dollar industry in conflict with your own 40+ billion dollar electronics business would make a pretty clear decision for me.
Appended to the end of comments you post. 120 chars.
The I heard something along the lines of "What are your plans in light of the undeniable success after Napster of peer to peer file trading software such as WinMX?" The person being queried was Howard Stringer, CEO of Sony Corp. of America.
His reply was mostly the usual babble about legal means, being proactive in providing what customers want through services such as Pressplay, etc., but the he caught my attention when he qualified the foregoing with the statement: "even though we can chase people with viruses" (and that is a verbatim quote - I wrote it down).
I asked myself:
1) Does he just not have a clue what he's talking about?
2) Have recent legislative and minor legal successes given the recording industry a greater sense of omnipotence?
3) Is he aware of some gifts that US government about to bestow on his industry
4) Did he tip his hand?
5) Is he on crack?
My guess is mostly #1, a little #2 and some #3.
Sigs are bad for your health.
Actually he's not delusional, I guess you missed the slashdotted article about the RIAA report that only saw 10% of people NOT buying CD's AND downloading. I would assume that 90% of the people surveyed were either not buying CDs or downloading, or they were downloading AND buying CDs.
I don't want to JUST preview music, I want to buy it, albeit, one track at a time, if they sold me an mp3 in 320kbps for $1, I'd buy it--even before napster, they were lucky to get one CD out of me per year. It's all about selling a product with a value people will pay for.
I'm not saying people don't like getting stuff for free, they do, but you're even more of a pessimist than me if you believe people will steal from you at EVERY opportunity. People are generally willing to pay a fair price for a fair product. Of course, if you try to fleece people out of their money, they'll strike back, and they don't need to do so in a legal manner. Remember, if you're too busy watching for the knife in your back, you'll just find it in your chest one day.
So, when's lunch?
If the Sony corporate heads can't find a resolution to deal with DRM within the company in such a manner as to remain profitable, it will remove the un-profitable segment.
While the music industry (RIAA, MPAA, etc..) is attempting to bring the cross to bear against IP infringments onto tech comapnies, evryone knows that DRM is ultimatly impossible. Not in that you cant make it hard for copiers to copy and distribute them, but in that if someone can hear/see what you have to show them, they can ultimatly record it, or re-create it.
Given that fact, most mega-conglomerates with .02 cents of knowledge will tell their music arm to re-adjust it's buisness model and become profitable, mainly because the fault does not lie with the technological arm.
It's highly unlikely any major company is going to tell it's profitable tech arm "stop making computers consumers like and buy" because they dont support their less profitable media arm.
something has got to go, the inherent un-balence between arming consumers with weapons that will hurt your own sales of other items has placed the mega-corps into a situation in which whey WILL have to choose what to drop.
DRM is not gonna cut it, file-sharering software will just incorporate DRM crackers or other such means to turn Copy Protected media files into standard media files (that seem to be non-commercialy owned).
Consumers will rebel against measures that are any more intrusive than behind the scenes protection, so you can forget about selling completely crippled systems..
As such, you can choose between forcing your tech arm to stop making computers that ultimatly can hurt sales in your media arm. Or you can tell your media arm to shape up or ship out.
Lastly, when you look at the nature of music and video, in that the average home user is now able to make their own easily distributed movies and music with relative high quality, you can see that the RIAA and MPAA are under attack from more than just piraters, but by home users making music themselves. The average joe (like me) can record his band for under a grand. If im not a "aucoustic" band, or musician, then my expenses vs. quality improve ten fold.
producing high quality music (without Microphones and other analog/acoustic gear) is CHEAP, and even live sounding music isnt too much more
As such i think we may be going full circle back into an era that resembles the times when local acts were the biggest shabangs, And THIS is what is ultimatly the killer of the music industry.
the film industry may not be too far behind. Although the average Joe is NOT gonna leatn maya or other film and 3d software at the drop of a hat, nor have those fields improved Enough to make their use quick and easy, they are on the road to becoming quick and easy. I dont see holo-deck style easy of creation in our near futures... but it isnt THAT far off (im talking about the ability to make chracters and render them interactivly with chracteristics almost on the fly, not about creating a full 3d environment around you)
once people can start making their own stories &or imaginations take shape with ease... the film industry will be having some serious problems.
ultimatly the buisness aspect to selling OTHER peoples content creations will suffer... and it should... the only reason these industries are so enormous and powerfull is due to the in-accesibility of the equipment they use to the average joe. I've been in several LOW-budget films and the expense for high-quality is greatly reduced from what it was due to tech. and this is only going to continue. As smaller firms (even individuals) become increasingly capable of creating competing quality products, the big guns will find themselves being shredded by hosts of little pirhanna's.
It's gonna take a while before these changes sweep through, and the old fuckers will fight it to the end, but ultimatly tech HAS been bringing increasing power to the end user. Go pick up ProTools Free from www.protools.com , or iMovie from apple to see the beginings.
now if you were a mega-corp... what would you choose?
--Enter the sig--
--Idiots, Every single one of YOU, A flaming mass of conglomerated morons, hey wait a second, isnt that how RAID works?
To save its electronics business and make its dream of digital services a reality, Sony needs a system that doesn't punish consumers yet somehow satisfies the entertainment industry.
This system is not possible. The only system that will satisfy the entertainment industry is one which punishes consumers. The industry doesn't just want to protect it's copyrights (a goal with which I agree), but restrict consumer rights, making legal practices technologically impossible.
For example, the practice of burning a CD you legally own, so you can take that copy in your car with you leaving the original safely at home. To the consumer this is perfectly normal. To the courts, its perfectly legal. To the industry, its a perfect wasted, a lost opportunity for revenue. They want to make you buy two copies of the CD.
For the entertainment industry, DRM isn't about protecting copyrights, its about opening up new revenue streams. The problem facing the technology industry is the fundamental fact that consumers don't want to pay more for less.