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Gibson to Embed Guitars with Ethernet

caseyuw writes "Gibson is planning to roll out their Magic this year with the delivery of guitars using Cat 5 instead of analog cables to connect instruments and amplifiers. The debate over the quality of digital vs analog signal processing is not new, but using a 'Magic' Les Paul would force you entirely into the digital domain." We mentioned this last year, but the above article has much more information.

3 of 451 comments (clear)

  1. Wireless? by dpete4552 · · Score: 5, Interesting

    Would it then be possible to send the info wirelessly (sp?) to the amp? Seems kind of cool.

    --
    http://www.archive.org/details/ThePowerOfNightmares
  2. Haven't you ever been to a concert? by 10e+999 · · Score: 5, Interesting

    The info can already be sent wirelessly through the amp via VHF and UHF.

    Ever heard of a wireless microphone? Same concept, except connected to the pickups on the guitar.

    --
    xxx straight edge xxx
  3. Let's wait and see, it's Gibson after all by ebusinessmedia1 · · Score: 5, Interesting

    First, I wish them well, but the current Gibson management has a history of failed and ill-supported attempts to make new technology work in the music industry.

    Also, Gibson's shotgun-like litigious actions within the music industry within the past decade have caused the music industry to put little faith in its supporting a technology standard of *any* kind. The past actions of its current management will make music instrument manufacturers think twice (or more)before they adopt or even license Gibson technology.

    Some history:

    1) Gibson completely blew their opportunity as once-owners of the Oberheim name (which they inherited as part of a purchase). Poorly-defined and ill-marketed products killed the Oberheim brand; meddling by ownership didn't help...(recently the Oberheim name returned to its rightful owner, Tom Oberheim, who is nicely rebuilding the brand).

    2) Gibson bought Zeta Violin (a very innovative manufacturer of electronic violins and basses), and with it the services of the gifted engineer who who started Zeta. They had this engineer cobble together a MIDI substitute called ZIPPY. This at a time when MIDI was just getting a head of steam up. Gibson's ownership wanted to replace MIDI and collect license fees. Forget about helping to nurse a just-getting-off-the-ground standard, or MIDI). Talk about bad timing. ZIPPY died, and the engineer had a hand in regaining Zeta (a fine company these days).

    3) Next was Gibson's infamous purchase of Opcode Systems, a few years back. Opcode was a primary manufacturer of music software and hardware at the time - one of the best. They created the OMS standard, which the Mac music community was widely dependent on. They promised Opcode's then-owner an opportunity to start a little R&D Group and come up with a few new things. The whole thing died in an acrimonious lawsuit, and in the offing, Gibson destroyed Opcode, and OMS. What a waste.

    4) Unrelated to technology (at least computer technology) is Gibson's recent purchase of the once-renowned Baldwin Piano Company. Gibson has chosen to take even this famous music industry name, and make it a laughingstock. At this year's NAMM (National Association of Music Manufacturers) show they presented Baldwin pianos in gaudy, bright colors with graffiti-like drawings on them (for instance, one bright yellow grand had a desert scene painted on it with a Hummer riding across the desert floor in the the background - unbelievable!). I can see doing this to one piano, but the whole damn line? The instruments are laughable, and a blight on the once-reknowned Baldwin name.

    5)Gibson is run like a personal playpen and funhouse by current management, who is out of touch with market reality (and a few others); however, Gibson has good, dedicated people. For their sake I hope this technology cathes on.

    6)Other companies will be coming forward with technologies like this, and others. Let's wait and see if Gibson maintains its consistency in things having to do with technology, and screws this one up.

    Certainly, if this technology did catch on, *any* music instrument manufacturer licensing it would have to be *very* wary of Gibson's current management's penchant to sue fast and hard for any real or even (and especially) perceived violation of licensing or other agreements. This company is vulture-like when it comes to the law. Gibson is a great example of a company who is purchased by a management with a few crazy ideas and a lot of money. They come in, buy a well-established company with good products and dedicated peopl,e and make it a personal plaything. Gibson, and the music industry deserve better.