Video-on-Demand versus P2P?

aisnota at aisnota dot com asks: "VOD, the First Skirmish in the Battle seems to be the story of cable and satellite MSO's finally accepting PVR technology. The real question is why it took so long for those companies to recognize consumers with peer to peer networking have effectively created, 'Video on Demand', and they are a bit late to the table. Slashdot readers are invited to chime in to determine if cable/satellite operators are just in time or too late incorporating VOD as compared to peer to peer technologies, licit as well as illicit. The real question though is competing with your own video content to effectively create your own VOD channel with Gnutella or similar peer to peer software. Who has done this?"