Command-Line Crypto From Phil Zimmermann, Again
They aren't paying for a pretty logo. The real reason is that the GUI version of PGP (along with other graphical encryption software, like the GNU Privacy Guard) aren't even in the same market.
Casual computer users have never laid out much money for encryption. The widespread use of PGP in its original incarnation (during the era of Zimmermann's prosecution for allowing it to be exported) can be attributed as much to its zero-dollars price as to a generalized interest in privacy. Home and hobby users are not cut out from buying Veridis's software -- for about a hundred dollars, you can buy a personal use version of the command-line version. The real money isn't in individuals keeping their tax records private, though -- Zimmermann and Veridis, like NAI (whose PGP-based product is called E-Business Server) are really aiming at commercial and governmental datacenters, and for customers willing to accept a much higher pricetag.
Insurance companies, banks, credit card processing centers, state records -- anywhere financial or otherwise confidential records are exchanged or stored en masse -- these all need encryption which works at the command-line. More precisely, they need crypto software which can work without direct human intervention at all. Instead, massive data centers need tools which can be called by scripts and other programs, so servers, or server farms, can spend their time crunching numbers rather than drawing pictures.
The name is familiar ... The commercial competition FileCrypt faces is familial -- it's the same product from NAI (sold from their McAffee division) that prevents Zimmermann and Veridis from calling their software PGP, even though NAI now labels their product E-Business Server. And though many companies have homegrown cryptographic solutions, Zimmermann says he knows of no other packaged software offering the high-volume encryption that the products from NAI or Veridis do.
And, he emphasizes, what they do is very similar. He says of the Veridis command-line product compared to NAI's, "It's drop-in compatible, identical in operation ... you could run the same perl scripts, the same command-line arguments."
If you want to buy Veridis' encryption software licensed for electronic commerce (not one-person use), hold onto your wallet: the price jumps about 50 times, to a shade under $5000, which Zimmermann describes as a bargain -- at least compared to the competition.
(Prices on the McAfee website show a one-year subscription-based license for E-Business Server starting at $6,875; $14,375 buys a perpetual license, with no included support.)
Both sides of that fence. And of competing in this case with a product that originated from his own crypto software (and his own company, PGP Inc.), Zimmermann says "I just don't really think of that as my product any more. It's in the hands of NAI, all the engineers have been fired. I just don't feel psychologically connected to that product." To look and not to sell. Especially when it comes to cryptographic software, code openness is considered not just a virtue but a near necessity. Peer-review and independent auditing, after all, are about the only ways you can tell that software isn't shuttling credit card numbers to the wrong person.The business model of selling high-priced crypto software at thousands of dollars per processor doesn't mesh well with gratis software, though. To that end, Zimmermann says the FileCrypt code will be soon be available for download and inspection under terms which he says will be similar to those under which users can download the code for PGP Corporation's version of the PGP-based desktop software. (PGP Corporation's terms are available though their source code page).
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