Why Does Manga Succeed Where American Comics Fail?

Otaku_0245 writes "I read a really interesting article at slushfactory.com entitled 'Why Does Manga Succeed Where American Comics Fail?' discussing/comparing the comics industries in Japan and the US. It's basically a 3-way conversation including Frederik Schodt (author of 'Dreamland Japan' - one of my favorite books about Japanese pop culture), and very thought-provoking."

Comments

Re:Easy answer is culture.

[alnapp]

Also, the Japanese have always used "comic books" for serious (sometimes mundane) stuff.

In US (and here in UK) comics are regarded as "kids Stuff" irrespective of their content.

I've heard it theorised that this is because of the more visual nature of written Japanese, but don't know if thats true.

Staying Fresh

[cgenman]

I can think of 3 reasons that haven't been mentioned yet why Comics aren't accepted in the US as compared to Japan.

1. Overused / unrelatable characters. In the US comic market, there are three types of characters: thoroughly recycled, new but testosterone saturated, and "girl's stuff." The "New" spiderman has been done for so many generations it is hard to get anyone interested. The Maxx was a highly accessable character with a surprising amount of depth... if you could get past the fact that he looked like a van with p3nises coming out of his hands. Most people can't. And if you are only selling comics in bastions of testosterone (comic book shops), how do you plan to sell comics about human issues? Japanese comics come in all flavors, all sizes. They're not as stereotyped, but they don't go out of their way to fit a stereotype. Not every manga cover in Japan involves a big sweaty guy holding a weapon. (Yes, I'm aware that Johnny the Homicidal Maniac is a small sweaty guy holding a weapon. That's why he's more accessable.)

2. Most American comic books are franchises of a successful main character, while manga are plot-driven stories involving characters. Many comics are written as independent stories by multiple authors, which makes it difficult to change anything canon about the character / world without getting a quorum at a committee. The character is left exactly where he started at the beginning of the comic book having gone nowhere. And there generally is only superficial interaction between the independent stories. Manga seem decidedly more plot driven, with characters serving as focal points rather than subject matter. Kaneda was hardly in Akira in any substantive way, and mostly served to allow the story to unfold. No one in their right mind would suggest an Akira 2 just because you could carry the character over. But such a thing is assumed in American comics all the time.

3. Comic books are unsatisfyingly short. After actively searching out a source, finding a comic book shop, and driving to it to get the latest copy of Big Sweaty Guy with a Gun: Reborn, you would expect to be have at least some entertainment from it... right? Well, unless you found that rarity of American comics, the compilation, chances are it is 20 pages long, 1/2 of which are action tiles and need no reading, and which can be finished in about 7 minutes. And don't forget to tune in again next month when they release the next 7 minutes of the story. Either your story is going to have a plot that wouldn't challenge the teletubbies, or your reader is going to get bored and move on in the year and a half it takes to finish your storyline. In japan, compilations seem to be far more common than they are here, with many, many more pages to read. I have never seen a japanese comic anywhere near as short as ours, page for page. It's just not worth bothering to spend 20 minutes every month for a year picking up a comic that you are going to read in 7... but picking up one of those ubiquitous manga in 30 seconds while shopping, and reading it for 2 hours? That's not a bad deal.

Sadly, none of the above seem to be changing any time soon. Plot driven comics with accessable characters served out in meals not bites? Sadly, not while the big two are still in charge.

Did you read the article?

[Dhericean]

The article was not about the few the Manga titles that get imported to the USA from Japan. But rather the state of the industry in Japan and how ubiquitous comics are in Japan. Also the fact that the majority of manga is in very thick, low quality, cheap volumes that are read and disposed of (like a newspapers or cheap paperbacks) rather than the expensive pamphlets of the US (oops my WEF roots are showing).

Also you're dismissal of the entire Manga industry on the basis of Ranma 1/2 is the equivalent of dismissing the publishing industry based upon romance novels, or the film industry based upon childrens movies like "Home Alone" and "Free Willy". If you don't like one example it's not a case for condeming the entire medium. But then I guess straw men are much easier than real opponents to knock down.

The success of Cerebus is actually similar to that of Manga in that it is the collected volumes not the original comics that are the final repository. Also Dave Sim has control of his creation which is a very rare thing in the US comic industry. His story also has a specific goal and will finish soon. This is extreemly rare in the US industry and more than anything leads to the repetition and unenven quality which is why a large number of people stop reading comics after a certain time.

In Japan Rumiko Takahashi, responsible (you may prefer culpable) for Ranma, has created 4 major series the first three of which reached conclusions and stopped (the fourth is still ongoing). Rather than the concept becoming stale and repetitive she finished and started another new story. Also her stories are about the characters. Whilst the situations provide the background for the drama and conflict it is the characters which make people want to read them.

Whilst the best of American comics may reach this level sometimes it is normally in only one small area (superheroes) which do not appeal to a great number of people. In Japan the breadth of the subjects of manga are those of any literature and so most people can find subjects that are interesting to them. So whilst areas of this may go through peaks and troughs as a while it continues in strength.