Pattern Recognition
Pattern Recognition's Cayce Pollard is very much a Gibson protagonist -- a somewhat hapless but sympathetic outsider with a unique sensitivity for a particular class of data. Cayce has what is termed an "allergic" sensitivity to the peculiar cultural ephemera of marketing and branding, and employs the sometimes-debility (she experiences something akin to a panic attack, for example, in the presence of too much Tommy Hilfiger) as a highly paid consultant in the survival-of-the-fittest ecology of the 21st century marketing industry.
She is also a "Footagehead," a member of an internet-based community which obsessively follows and theorizes about a series of enigmatic film clips, apparently components of a larger work, which surface anonymously and without announcement in the various uncharted archives of the internet.
Cayce is led by her current employer (a Millennial marketing savant who's Swiftian name, Hubertus Bigend, is easily the funniest thing in the book) into a search for the creator of the mysterious footage. At the same time, she is plagued by an apparent conspiracy of intimidation, involving the systematic invasion of her privacy and an exploitation of her "brand allergy" gift, and haunted by memories of her father, a security consultant who disappeared in New York in the aftermath of the September 11th attacks on the World Trade Center, and seems almost certainly, but not provably, dead. Her search leads her into the labyrinth depths of post-cold-war politics and economics -- depths it seems she may find increasingly difficult to navigate a path out of.
Comparisons to Gibson's earlier works are easy to find in Pattern Recognition. Its main character, with her savant informational talent, brings earlier characters like Case, Laney, and Silencio to mind. Her wealth-facilitated search for the artist of the Footage is strongly reminiscent of Marley's search for the boxmaker in Count Zero (and in fact Hubertus Bigend seems a more benevolent but still creepy combination of Virek and Cody Harwood). Certainly there seems to be a certain self-conscious recognition of these comparisons in the fact that Gibson gives his female protagonist a name phonetically equivalent to Case. Pattern Recognition is also Gibson's first novel since Neuromancer to follow a single point-of-view throughout the entire book. In this and many other respects it has a simpler and more direct story than any other Gibson novel, though it is driven by the mystery angle and contains no shortage of twists and turns.
I tend to like Gibson books better in multiple readings and I'm curious to see if this effect holds for Pattern Recognition. My first reading impression is that, while a well-written and enjoyable page-turner, this is Gibson's weakest work. The translation of his trademark savant talents, ubiquitous technology, idiosyncratic artists and post-modern robber barons to a recognizable present-day reality is hit-and-miss. Story elements that might pass easily enough in a world of the not-too-distant future ring false in this version of the present, where the comparison to what actually is is constantly invited. Likewise, the introduction of September 11th is forced and suspect. There is something slightly off in Gibson's portrayal here, something revealing that after decades as a Canadian expatriate, Gibson cannot fully align with the American viewpoint any longer. And it is perhaps to soon for this very real human tragedy, whatever its sociopolitical lessons and consequences, to be used as a plot device in a work of speculative fiction. I wasn't fully satisfied by the answer to the mystery of the Footage artist, which seemed contrived, and found the resolution of the story to contain altogether too much deus ex machina.
Gibson's facile prose and knack for telling a fast-paced and compelling story prevent these problems from derailing Pattern Recognition altogether. The book is readable, enjoyable, and not without satisfaction. Gibson is to be admired for risking a chance on a fairly radical direction in his genre and taking on the altogether less malleable present in favor of the endless possibilities of the future. The depths to which he mines his own material speaks, perhaps, to the strain of this effort. Fans will probably accept Pattern Recognition's addition to the Gibson canon, detractors of his latter works will no doubt see it as further evidence of his decline. I hope that it indicates a tentative but promising step into a larger world of narrative possibilities for Gibson, and that this promise will prove itself as our stranger-than-fiction present evolves continuously into the future.
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