The Reality of Online Reputation
Nicholas Carroll (of Why Unicode Won't Work On The Internet fame) has written a piece for Mindjack entitled "Spinning The Web: The Realities of Online Reputation Management". Trust me - the actual subject matter is a lot more interesting then the title *grin*. The essay is aimed toward companies online, but is applicable to individuals as well.
Especially when I am hiring. I learn more about people and companies via Google than via resume's and marketing-heavy websites.
Granted, I take everything I read on the Internet* with a grain of salt, but information, no matter the source, is helpful in decision making.
*Even /.! For example, the "selfish routing" story from last week. Anyone who knows BGP4 knows that article, and 99% of the comments about it were unalduterated and misinformed BS.
From the linked story:
To form an opinion based on reading Epinions or Slashdot takes a lot more work than soaking up a newspaper headline or drooling in front of the six o'clock news. On Epinions you have to read the various reviews and weigh them against each other. On Slashdot one has to read the original article, and think, or at least wade through the posts. (my emphasis)
Which
I want to drag this out as long as possible. Bring me my protractor.
For anyone who cares, I wrote a paper titled Reputation Economy and the Internet. It talks about how reputation acts as a substitute for monetary worth, and also how the system compares to market economies.
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Open Source Shirts
SLASHDOT COMMITS UNICIDE
Slaughters all non-ASCII-speaking netizens, film at eleven
THE HAGUE -- Robert ?CmdrTaco? Malda, the owner of the popular technology website Slash Dot, has become one of the first U.S. citizens to be indicted by the International Criminal Court for crimes against typography. The Court, authorized by the Rome Statute and ratified by over 60 nations, is charged with the duty of prosecuting individuals for serious human rights violations such as genocide, torture, and sexual slavery.
With this prosecution, the Court seems intent on adding a new crime to their docket, the crime of ?Unicide.?
?What this ?Taco Commander? did to the international community is unconscionable,? U.N. Secretary-General Kofi Annan was quoted saying. ?Yesterday, there was a flourishing Unicode-speaking population, numbering in the thousands. Today, there are none. They are all silenced. Their Unicode is either blocked by this so-called ?Lameness Filter? or silently wrenched from their messages.?
Slash Dot is home to at least 580,000 citizens, who hail from every Internet-equipped country in the world. However, many more ? perhaps nearly a million ? live anonymously amongst the ranks of registered citizens.
????? ? ?????, Prime Minister of ???? ?????????????, was outraged when he heard of Slash Dot?s decision to cleanse all Unicode-speaking individuals from their website.
The White House was dismayed by the decision of the Court to prosecute an American citizen for what the President deemed, a ?politicalized persecutorial.? White House spokesman Ari Flescher announced that the U.S. would, if pressed, go forward with their recently unveiled plan to invade the Netherlands, if this prosecution was not halted. ?This is absolutely stunning,? he said. ?That the United States would be expected to even acknowledge the presence of other character sets other than ASCII is an offense in its own right. You either write in ASCII, or you?re with the terrorists.?
Slash Dot, and its parent corporation, VA Software, were unavailable for comment.
It's funny you should say that, because I think this is a big part of the reason online fora like slashdot have such a high lurking rate. Most readers here never post, just as has always been true on mailing lists and Usenet. There's only a small core of vocal posters (the 80-20 rule, except it's more like 98-2 here).
So if people were less concerned, slashdot would have even more posts than it does. You could raise an interesting debate about whether the steady climb in posts has been due to increased readership, or increased participation (or more accurately, how those components boil down).
After posting his thoughts on Unicode, the author no longer has a good online reputation. As a result, no one actually bothered to read this article.
-- 'The' Lord and Master Bitman On High, Master Of All
I took your advice, and googled you.
Your reputation isn't very good. I see you were involved with some hype and computer crashes a few years ago, and caused millions of dollars in damage at some companies.
Geeze, I'd never hire you! You'd be lucky to get a job as a janitor at chicken farm!
"Can of worms? The can is open... the worms are everywhere."
I have 10 negative comments out of 1500 on eBay. To the average buyer this means little. To the "I sit at home all day and like to be mean on Holidays" crowd, it's a flag and they agree with the OTHER 10 people. To the second person, I have a pattern of bad customer service. This is one reason I think ebay should make it as difficult to leave negative comments; as they make getting a credit for fees. (File Complaint after 7 days from auction, Wait 10 days for a response, File Non Paying bidder, wait 10 more days, apply for credit.)
The Better Business Bureau is no different. The ONLY way to get a complaint removed from your file or get it listed as resolved is DO EXACTLY what the Plaintiff says. I don't mean, just refund, if that's the case, but compensate and send a letter of apology if the Plaintiff requested it. Some people can not be satisfied, and some people get twisted pleasure out of misery.
It's hard to know a fair system. I think complaintants should have profiles too, This is one GOOD thing about eBay, you can view the "Feedback About Others" - in EVERY CASE the users that have left me negative, A) Did so by accident, B)Have a high percent of negatives on their feedback, or C) A high percent of bad experiences (as evidenced by their "FeedBack About Others")
It's one reason I like the "Karma" on /. - one is able to moderate more, the more Karma one has. One builds Karma by getting high scores for Insightful or Interesting comments, loses Karma by posting offtopic, negative, or stupid comments.
It is the fault of the complaintant if a transaction goes beyond the one step of asking/commenting nicely "There's something wrong, how can WE fix it?"
The customer is always right no matter what AS LONG as they are rational, professional, and thankful.
Yell & scream & rant & rave... it's no use... you need a shaaaave ~ Bugs Bunny
The thing that has always struck me about people is that even though most of them HAVE opinions they're not always prone to sharing those opinions. It's the way that everyone has an opinion about poilitics and yet still only a fraction of the populace votes.
Of course a lot of silence is in people online not wanting to chime in expressedly with a "Me Too!" opinion in the presence of a well expressed position that already outlines what they would say themselves if they only could spell, write with some skill, etc. It's the nice thing about the Anonymous Cowards system at Slashdot that people can, if they'd like, post whatever weird or netiquette violating opinion anonymously without slipping in their own opinion like a bad walk with your dog.
In the end though, I think the success of an online forum's credibility and reputation depends on a couple of factors. Slashdot is very geek/tech/IP heavy in content and slant. Everyone is surprised when someone speaks out in favor of Microsoft on Slashdot even when probably 80% of the readership uses Windows at some point in a day. The **IAA's are ridiculed and revealed at Slashdot, and if we don't always hear about the neatest new gizmo from Slashdot we at least know that in the culture of Slashdot that if someone has retailed a Linux machine Vibrator that SOMEONE at Slashdot has purchased the beast and will eventually post a review on how penguins are in bed. I don't think anyone comes to Slashdot for reviews on cars, because posters at Slashdot aren't perceived as being particularly of the greasemonkey/NASCAR set usually. People will have an opinion on which spark plugs are best at Slashdot but it will be weighted against the idea that the average posters would have less real experience than say the mass of people at a classic car forum.
One of the advantages of traditional media is that even if we can know that Dan Rather probably doesn't know much about Hot Air Ballooning, we all know that before he speaks out on a story about Hot Air Ballooning that at least someone from the news department has at least implied that they have made an effort to research the sport. Of course, that implication turns on them when they don't know what they're talking about anyways but everyone should know by now that the grains of salt size difference between CNN and a random internet poster is large.