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Overture To Buy AltaVista

Posted by ryuzaki0 on from the we're-done-with-the-overtures dept.

Nate writes "Overture announced that they bought AltaVista today for $140M in cash and stock. This follows closely on the heels of Yahoo's purchase of Inktomi. Considering the significant financial muscle of Yahoo and Overture, I hope that Google can continue to maintain their lead. For those of you who aren't familiar with Overture, they are the 800-pound gorilla in the pay-for-placement listing market. When you search in Yahoo, those Sponsor Matches at the top are provided by Overture."

2 of 186 comments (clear)

  1. Are people that fickle? by shepd · · Score: 5, Informative

    I don't think this is going to make people switch. People don't automatically use stuff because a company has more money or we'd all be using OS/2 right now. It takes a mix of good marketing and good enough product quality to do that. Neither altavista or yahoo offer the latter anymore, so I'm not at all worried.

    --
    If you could be told what you can see or read, then it follows that you could be told what to say or think - BoC
  2. Re:What do they get for their money? by Anonymous Coward · · Score: 5, Informative

    http://www.searchenginewatch.com/