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Shift Calls it Quits

Posted by ryuzaki0 on from the end-of-the-line dept.

MCS writes "Shift Magazine announced that it is closing down after 10 years. Biggest reason is that within this 10 year period they only turned profit on one issue. I remember at one point that they even had their own TV show -- the magazine was different then it competitors (Wired) as it focused more on the impact of technology and the social generation of those who lived in it. This can be seen in such issues as 'The Simpson Generation' and 'Seven Days without Tech'. Many of these articles are available online at their website Shift.com "

2 of 176 comments (clear)

  1. Shift who? by jonr · · Score: 0, Redundant

    I'm sorry, but I dont recall ever have heard of this magazine, and I consider myself quite net savy.
    Maybe it is no wonder that it shut down?

  2. I may be no economics major... by Joe+the+Lesser · · Score: 0, Redundant

    "I didn't see it coming at all," said a shocked associate editor Jose Lourenco. "Things were going great ... ad sales were picking up and we were planning ahead to expand certain things."

    But if you can't make a profit, then things aren't going great, you shouldn't be expanding, and you should foresee yourself out of a job.

    Perhaps 10 years of somehow avoiding death made them feel a bit too immortal.

    --
    "I only speak the truth"
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