Apple is Going Out of Business ... Again

gsfprez writes "Its been a while ... and strangely, the world almost seemed empty without the constant drumbeat of how Apple is on the verge of going out of business. If you're a fan like i am, then you're in luck, because this Canadian tech journalist didn't get the memo that Apple's been going out of business longer than most tech journalists have been in business. And besides, someone needs to let Robert Thomson know: when writing a story on how Apple is about to die, you have to call them "beleaguered". Come on, that's Tech Journalism 101, people. In any case, he brings up no new points to bolster his argument: he confuses his personal inability to use third-party software that works fine for most of us with legitimate bad third-party support, and uses this to draw his illogical conclusion. Illogical because it's the same reasons/unrealized conclusions that were the staple of tech journalism from 1985-1999."

Comments

Re:Hrmm

[Master Bait]

No foolin'. I love to bait the Mac Nazis with my (absolutely true) trolls.

Apple as a business entity is not dying in the same sense that AOL-Time-Warner is, they're in perpetual hibernation like Western Union. Remember Western Union? Imagine that... a high-tech company of the 19th century! A telegraph monopoly. Swimming in dollars! Yes, they still survive as a tiny send-cash outfit. They even show a profit.

I'm giving this example because Apple will probably continue to mostly show a profit, even if their sales hit $100,000 and their market share goes from today's 2.3% down to .00023%.

That said, the Apple Way depends on huge margins, which is why their market share IS at 2.3%. So what if they only sell three computers, they still have huge profit margins!

The latest yuk, yuk, yuk I had was reading that the ECS/PCCHIPS conglomerate makes Apple's iBooks. I love to read Apple fan's NewSpeak comments about how they believe Apple's products are of outstanding quality! I bet most haven't ever heard of PCCHIPS.

I'm in the process of buying a used Mac on ebay these last few weeks. The prices are very high, showing to me (at least) that there is plenty of demand for Macs out there, but the supply of new, manufactured Macs is so overpriced that Apple continues to lose market share. Who woulda thunk? Apple's ridiculous high-margin business model will be taught in universities some day.

Troll on, baby.