AOL Enters Music Service Fray
Masem writes "Several sites, including The Washington Post and News.com report that AOL is planning to enter the online music service market with its own MusicNet offering. The service rates vary from $4 to $18/month, the latter giving you unlimited downloads and streaming content and 10 burnable tracks a month to CD. Future plans will include a pay-as-you-burn cost as well, expected later this year. However, the service is strictly limited to AOL customers, making many wonder if it will grab enough attention of the current subscriber base to actually be of value."
Sort of gives a new meaning to AOL CDs.
GF.
Lots of petrified grits
how many of the 22 million people that use AOL are either doing AOL High Speed or using it over a TCP/IP connection from another broadband provider? Is it really a good move for them to do this when they have such a large dialup userbase? There already seems to be financial trouble ahead for the ISP as the appeal of dialup dwindles even further...
No thanks, I am not paying $23 + $4 - $x for songs when Kazaa is still fucking free.
Ok lemme get this straight for $18.00 a month I get to listen to sub par streaming radio and get roughly one cd's worth of music...what a bargain :(
Of course when it goes down in flames they will blame it all on piracy and claim they offered an practical alternative.
I am wonderign what the usage rights will be on CDs you burn using songs from their service. One copy only?
$18/month for unlimited downloads plus you get a free CD of tracks you actually like in the process. Sure you need to keep subscribed to listen to the songs but many people spend more than that on their CDs every month.
Pay by the song will be interesting so long as the price point is sufficiently attractive ($0.25-$1 per song) as well as the conditions (physical PCM on the CD, no DRM bullshit).
Maybe they're sick of fighting us and actually want to give us what we want? How many people were saying they'd start buying music if they were given a chance?
THE BOARD OF DIRECTORS HAS CONVENED TO DISCUSS THEIR NEW ONLINE MUSIC STRATEGY.
AOL SUIT #1
So, the idea is this - we've already got subscribers, and the music people want subscribers, so lets turn OUR subscibers into THAT kind of subscribers! I'm frickin' brilliant!
AOL SUIT #2
But, what if they pirate the music they download? Can't they just play it out of their headphone jack, onto a MiniDisc, or basically anything else?
AOL SUIT #1 motions to the gorillas standing guard at the door. With a quick motion, AOL SUIT #2 is sent through a trap door under his chair. At the same time, his stock options are released from a hatch in the ceiling and all the other SUITS scramble to collect them.
AOL SUIT #1
Now, as I was saying...
FADE OUT
If Jesus wants me it knows where to find me.
Its cheaper than this AOL crap, and allows unlimited downloads and unrestricted use of the music.
The downside is that it doesn't have Top 40 type stuff, and all files are 128kB/s, but they got tons of good music if you're willing to dig a little. (It helps if you're into jazz and/or punk).
I just wanted to bring them up as an example of a site doing it right, and worth checking out. I signed up not on principle, but because they had a bunch of albums I wanted.
If your going to provide a pay service, it must be in a standard format. MP3 is the current standard, and if it is not in MP3, it will go under. With this current strategy, Musicnet users can only play downloaded tracks through AOL! The CD burning feature is such a joke, 10 tracks? 10 tracks, considering the average song length is not enough to fill a 74 minute CD.
The most ridiculous part about this whole service is the requirement of an AOL subscription. So in order to use this service a prospective customer needs to pay $25/month for an AOL subscription and $18/month for unlimited downloads of a DRM crippled format and the ability to burn 10 tracks. So for $43, users can download low quality, DRM crippled songs from a 56k modem, and every month they can burn half of a mix CD with 10 tracks!
I've said it before and I will repeat it again, because apparently nobody at AOL/TW reads /. If you are going to charge for a service, any service whether it is downloadable music, catering, or blowjobs in a cheap motel, you need to meet the basic needs of your potential customers.