New Computer Program Determines "Hitability"

illuminatedwax writes "It looks like the process of homogenizing the mediocrity of Top 40 radio is going to be aided by a computer, according to an article from the Music Industry News Network. Polyphonic HMI has developed a new program called Hit Song Science (HSS) and compares "underlying mathematical patterns" in current hit songs and compares them to a new song to determine if it will become a hit or not. Looks like we can expect even more of the same old junk being recycled for us on the radio, although the article claims that it 'will allow new sounds and styles to flourish.'"

Comments

The science of the same

[jvarsoke]

An NPR article a few years ago reported how music companies decide which Country Music songs will be played on the radio. They cold call people and have them listen to 5 seconds of the song. This tortured person is then asked to rate the song 1-5. The music industry then takes all the songs that get 1s and 5s and discards them. It turns out that often when one group rates a song a 5 another will really hate the song and rate it a 1. So what the industry is really looking for is songs that score 3s.

The reasoning behind all this is that if you hear a song that you'd rate a 1 (hate) you're likely to turn the radio dial. But if you hear a 3 you're not likely to have any particular response at all -- thus you'll stay tuned in for more comercials.

Pop is probably done the exact same way. I guess that's why when you listen to "Classic hits of the [6-9]0s" you hear the same tripe over and again.

Stock Aitken & Waterman

[MartinB]

They weren't called The Hit Factory for nothing...

OTOH, Pete Waterman is *still* churning out acts that are hits (and has been a judge on two major UK Popstars talent shows along with his old mate Simon Cowell). And still happily copying classical structures.

And if you think this is a phenomenon of the last 2|5|10|20 years, bear in mind such formulae as the 12 bar blues and the 4 chord trick (I, VI, IV, V, repeat).

But much of the gloss of pop music is (as suggested by parent post) in the arrangements, not the composition. Look at the number of covers in that compilation. Covers from the 50s, the 60s, the 70s. I would guess that much of the software we're talking about analyses arrangements and applies collaborative filtering based on what's selling at the moment.

In the end though, it doesn't matter. Pop music is primarily entertainment, defined by commercial success. Don't mistake it for Art.