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Taiwan Forces MS To Cut Prices, Unbundle Software

bev_tech_rob writes "This article from ZDNet reports how Microsoft has agreed to cut prices on their software after a backlash from the country's effort to crack down on piracy. Seems the citizens were forced to obtain pirated copies due to the high cost and having to buy software they did not need to get the parts they DID need."

6 of 459 comments (clear)

  1. Expensive bundles? by bytesmythe · · Score: 4, Interesting

    The article complains about software being packaged in expensive bundles.

    Just looking up the prices for MS software on Outpost.com, Word costs $340 and Excel costs $320, but Office itself only costs $440. Office also includes Powerpoint (another $320 by itself) and Outlook ($100 by itself).

    Even for just one component, you're far better off buying the bundle here in the US. How much is the bundle mark-up that they're complaining about?

    --
    bytesmythe
    Hypocrisy is the resin that holds the plywood of society together.
    -- Scott Meyer
  2. Strange... by gillbates · · Score: 5, Interesting
    Consumers said they had been forced to turn to illegal copies because Microsoft had used its virtual monopoly to inflate prices.

    So even though a federal court found MS guilty of doing the same thing here, MS got to keep their high prices and predatory practices. Amazing.

    It seems as if Taiwan has succeeded in doing what John Ashcroft and Co. (and his predecessors, for that matter) could never do: control Microsoft. Strange, isn't it, that Taiwan can effectively demand concessions from a foreign company when our own DOJ can't even enforce the judgements they do have against a domestic one...

    Yeah, the future's bright. I think I'm going to start a monopoly somewhere - then I can tell John Ashcroft and the DOJ where to go...

    --
    The society for a thought-free internet welcomes you.
  3. crazy. by Suppafly · · Score: 3, Interesting

    Seems the citizens were forced to obtain pirated copies due to the high cost and having to buy software they did not need to get the parts they DID need.

    So that explains why piracy effects nearly industry in asian countries. Its simply due to illegal monopolies and bundling useless stuff with useful stuff. Apparently people wanting to get something for nothing isn't the real reason after all.

  4. Re:The US doesn't have to by Selfbain · · Score: 3, Interesting

    Er... you think a worker that only makes $1200 a year needs an operating system? I hate to break it to you but I doubt he has a computer.

    --
    Well, it has never been successfully tested.
  5. Re:The US doesn't have to by mikio71 · · Score: 5, Interesting

    if they're using a computer, which has been sold to them from the back of a truck, they probably need an operating system Seriously speaking, it's all boils down to economics. While working in Taiwan, I was taking home a whopping US$11,000 / yr., and people generally working in the same salary range as me all had computers in their home. Why? The hardware is cheaper since most of its made locally anyway, and the software is all pirated. Think about the DVD or console gaming market. They price fix by using region encoding. I mean... for Region 2, for example, how are countries such as Japan and S. Africa, lumped into the same region as Europe? Or how is Mexico excluded from the US/Canada Region 1? It's all about the pricing and cost of living. So a person living in the US, could not go into Mexico to buy a cheaper DVD, and play it back on his own DVD player in America (of course, this isn't exactly true, but let's take the average consumer who doesn't hack his box). M$ is essentially in the same boat, but instead of region encoding, it uses language to regionally encode its software. For the most part, the average US computer buyer probably doesn't want a machine in Chinese, while the average Taiwanese computer buyer probably doesn't want a machine in English. M$ can essentially fix the price in Taiwan to a lower price point, and get more people to buy the software at the lower price, rather than selling it at a higher price point, but getting a handful of sales instead. While lowering the cost may lower M$ price margin, I figure that the volume being bigger would make its profit much higher. On the other hand, this is Taiwan we're talking about... It's a very price sensitive area, so the pirates will always be around. The trick is for M$ to lower their prices to a point that the difference between buying a legit copy over a pirate copy is trivial. The problem is that with the prices of hardware and media coming down as they are, the pirates will always be able to produce their wares for pennies, and it's all a matter of how much inventory they can keep in stock, without cutting into their profit margin, however minimal it may be after M$ puts a price cut. In the end, people should probably just migrate over to Linux, and not worry about licensing and payments as much, but I figure that's not gonna happen at anytime soon.

  6. Re:The US doesn't have to by That_Dan_Guy · · Score: 4, Interesting

    I lived in Taiwan for 5 years. I was highly paid as an English teacher- about 15 bucks an hour for maybe 20 hours a week.

    When I heard computers calling me back I went up to AsusTek looking for a job writing manuals. Y'know how much they offered the first time? 12,000 USD a year plus "stock options." When I let my friends know I thought that was pathetic and turned it down they were amazed. People over there live on less, and dream about working at AsusTek. They have computers and cars. No S***! They just all live with their parents (my brother in law makes a bit more as an MCSE sysadmin at Viewsonic, has a PocketPC, a color couple cell phones, a car and counts himself really darned well off)

    Their final offer was 25,000, no stock options (the "options" could not be exercised until after you quit, you got a lot of 1000 after two years, and a lot every year thereafter. The "option" was not given to you, but kept in the President's safe and given to you when you quit if he liked you)

    Prices used to be a lot less for hardware over there. But that was when it was 25nt to the dollar. Last time I checked prices are about the same (if it costs a 100 US here, it costs within 3% of that there).