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Red Herring Magazine Shuts Down

Makarand writes "Red Herring Magazine is closing its doors and joining the ranks of magazines that rode the dot-com wave and then crashed. Red Herring's March issue delivered to subscribers two weeks ago will be the magazine's final issue. The technology meltdown evaporated the magazine's advertising revenue forcing it to lay off most of its staff and finally close doors."

116 comments

  1. Scooped on their own closing... by Anonymous Coward · · Score: 5, Funny

    Red Herring doesn't even have a story on this major news... Maybe they couldn't afford to pay anyone to update it.

    1. Re:Scooped on their own closing... by Anonymous Coward · · Score: 0

      Not only that but they still have a link to Subscribe on their front page.

    2. Re:Scooped on their own closing... by lseltzer · · Score: 2, Funny

      Worse than that, they still have the new subscription page up and links to it on the site.

    3. Re:Scooped on their own closing... by Anonymous Coward · · Score: 0

      Having worked at the Herring back in it's day, there was a MASSIVE amount of clueless arrogant behavior going on. I guess it wasn't that much different than any other dot bomb, you had some really good people surrounded by a bunch of idiots. These idiots wasted a tremendous amount of cash. RH basically got killed by lack of advertizing. Companies just stopped buying ads when the market tanked AND RH was left with a HUGE accounts receivable left when the dot bombs failed to pay for past advertizing and went under.

      BTW, anyone who ever has worked at a magazine knows that advertizing pays the bills. Subscriptions hardly even cover postage.

      BTW, posting anonymous as some of these idiots are actually nice people that I still consider friends, but from a business standpoint they just didn't know what they were doing. Many had manager / director and even VP titles yet should NEVER have had those positions.

  2. Shift was around for 10 years by smcavoy · · Score: 1

    It didn't start up because of the rise of the Internet, it was around much before it reached it's height.

  3. I'll be sad... by mbone · · Score: 0

    I'll be sad to see them go - they rocked!

    I thhought they were much more informative than Wired.

    They were getting rather thin towards the end, though.

  4. Right.... by ogre2112 · · Score: 0, Troll

    Survival of the fittest. IMO they blew ass.

    1. Re:Right.... by Angry+White+Guy · · Score: 1

      You mean survival of the fattest, don't you?

      --
      You think that I'm crazy, you should see this guy!
    2. Re:Right.... by Anonymous Coward · · Score: 0

      What's the problem with qwest?

    3. Re:Right.... by Angry+White+Guy · · Score: 1

      Their stock absolutely tanked. They failed to react properly to their markets sourroundings, but were big enough and fat enough to sheield the top brass from failure.

      --
      You think that I'm crazy, you should see this guy!
  5. Tony Perkins was spot-on by Ars-Fartsica · · Score: 5, Insightful
    Not all of the staff of Red Herring were dot-com pumpers. Tony Perkins was way ahead of the crowd with very harsh and insightful criticism of the dot-com bubble. His book on the subject is still worth reading, and if you read it and acted on it when it was published you would have escaped with your money intact.

    I don't blame the Red Herring for bulking up and covering the dot-com era - everyone was taking money, and if they didn't, then Fast Company or Business 2.0 or Upside or The Standard would have. Out of all of these rags the Herring had the best commentary, often far more crtical than you would expect from a venture rag.

    I hope to see Perkins and some of the other talented writers from the Herring show up in another publication soon.

  6. This whole story is a red hearing by Anonymous Coward · · Score: 0

    had to be done

  7. LOL by Anonymous Coward · · Score: 0

    Well seeing as the media was 100% responsible for the "dot com" boom and crash all I can say is they got what they deserved.

  8. RH wasn't a bad magazine... by callipygian-showsyst · · Score: 4, Insightful
    ..I used to enjoy reading it.

    I think what hurt them the most is that people in this post-dotcom era, would be embarrassed if they were caught reading it! It was too "1999". Having a copy of it makes the statement "I didn't know the dotcom boom was over."

    1. Re:RH wasn't a bad magazine... by Ed+Avis · · Score: 1
      From the article:
      Red Herring, the magazine considered a must-read among the technology elite,
      Who are these 'technology elite'? Do they still exist after the dotcom bubble burst? Did they ever exist? Were their numbers ever big enough to sustain a magazine?
      --
      -- Ed Avis ed@membled.com
    2. Re:RH wasn't a bad magazine... by Angry+White+Guy · · Score: 1

      If you have to ask, you're not privelidged enough for the answer.

      Maybe that was the problem...

      --
      You think that I'm crazy, you should see this guy!
    3. Re:RH wasn't a bad magazine... by Anonymous Coward · · Score: 0

      They were.... ...my dad.

      Every last one of them.

      Wonder if Wired will be next? He reads that too.

    4. Re:RH wasn't a bad magazine... by Anonymous Coward · · Score: 2, Insightful
      There's a definate anti-dotcom blacklash.

      For example, I saw this interesting article a few days ago that urged people not to hire anyone with a dotcom job on his resume!

    5. Re:RH wasn't a bad magazine... by Spudley · · Score: 1

      Who are these 'technology elite'?

      Not sure... but I'm certain that David Brabem and Ian Bell should be included.

      Oh, and I think there's also a cheat that can get you Elite status without having to actually kill for it.

      --
      (Spudley Strikes Again!)
    6. Re:RH wasn't a bad magazine... by NDPTAL85 · · Score: 1

      Heh can you honestly say you have a problem with this? :P

      --
      Mac OS X and Windows XP working side by side to fight back the night.
  9. No lessons from Slate? by megazoid81 · · Score: 5, Insightful

    They should have taken some lessons from Slate, another media/content provider who is currently struggling. Okay, they may be struggling but at least they are afloat (so far...). Perhaps RH could have offered alternative diversified content, or adopted a more aggressive (read obtrusive) advertising model. Is this just a case of there not being enough will to save it?

    1. Re:No lessons from Slate? by Anonymous Coward · · Score: 2, Informative

      Isn't Slate owned by Microsoft? They'll be around as long as Microsoft wants the prestige.

    2. Re:No lessons from Slate? by Jeremy+Erwin · · Score: 2, Informative

      Slate started out as a subscription only service. Their sugar daddy, Microsoft, has since allowed them to subsist as a free, ad-supported venture. It's now a part of MSN. I'm not sure how well that marraige is working.

      Salon started out as an ad-supported service, but now is very difficult to enjoy without a subscription.

  10. re: Red Herring shuts down by Reservoir+Penguin · · Score: 3, Interesting

    Yeah, but did they have a 400k/month office in downtown SF?

    --
    US-UK-Israel: The real Axis of Evil
  11. I can't believe it by evocate · · Score: 5, Funny

    What!? I can scarcely believe that subscribers weren't waiting with bated breath for each new issue in this continuing saga of Silicon Valley VC quick-buck artists, their saucer-eyed groupies, and their knuckle-licking lapdogs. I for one read it cover-to-cover each month to glean bleeding-edge investment ideas. Now help me get this refrigerator crate out of the dumpster. The old TV box I'm living in now is getting a little flimsy from the rain.

    Good riddance.

    1. Re:I can't believe it by Anonymous Coward · · Score: 0

      You mean Silicon ALLEY

  12. Re:I'm so mad, I'm not going to RTFA by Jack+William+Bell · · Score: 1

    Get a clue from RH, and change the format to what people want and make money from that.

    Uh... But RH isn't making money. The story is about how they are going out of business. But ABC news is still in business. Therefore you are full of stinky stuff; QED...
    --
    - -
    Are you an SF Fan? Are you a Tru-Fan?
  13. surprise? by geeber · · Score: 1

    What a shocker! A magazine that primarily wrote about companies now in the scrap heap goes belly up itself. Is this really a surprise?

  14. Re:I'm so mad, I'm not going to RTFA by Yo+Grark · · Score: 1

    Ummm, no...they are to get a hint of popular sites which can't make money from ads.

    You REALLY think the website makes money?

    Therefore you are without financial retoric. :P

    Yo Grark

    --
    Canadian Bred with American Buttering
  15. You can still subscribe to Red Herring by rpiquepa · · Score: 4, Funny

    If you go to the Red Herringwebsite, please notice the prominent "SUBSCRIBE NOW" button on the left navigation bar.
    So if you want to spend $34.95 for a dead magazine, you still can.
    But hurry up, the website is supposed to close within two weeks.
    Too bad!
    Roland Piquepaille (Technology Trends)

    1. Re:You can still subscribe to Red Herring by shrauner · · Score: 1

      I just today got another in a long line of renewal notices from them ("RENEWAL ALERT!"), which gave me a good laugh. Too bad the articles stopped being interesting about 3 years ago. A better line on the notice would have been "WARNING: You probably regret having your subscription continue as long as it has. Don't make the mistake of prolonging your agony. Throw this letter away immediately."

  16. Next to go - Business 2.0 by Anonymous Coward · · Score: 1, Interesting

    Next to go - Business 2.0

    Anyone want to set up a betting pool?

  17. Who cares? by 00_NOP · · Score: 1

    Yes, I know it's tough on the staff - but in reality the whole pyramid-selling scam that was the dot.com bubble is something we are well rid of.

    Now, BYTE, well, that was a loss.

    1. Re:Who cares? by Sarcazmo · · Score: 1

      Man, I used to subscribe to BYTE, in the years before they went down. It really was pretty crappy, a ton of Java hype in every issue. To read BYTE only would give you the idea that by this time, everything but Java would be obselete.

      Right before their downfall, they started that slogan, "BYTE: It's not for everyone". I think it was this elitist attitude that did them in more than anything. Their articles often made huge assumptions that you already knew all the late breaking intricacies of Java, even though hot thing in the Java world changed every week or so. By leaving out basic explanations in favor of catering to the relatively small Javaphile group, I think it was suicide.

  18. What we are left with? by Alien54 · · Score: 2, Interesting
    And what we are left with? the usual typical shallow tripe.

    by way of example

    • On February 14, a Florida Appeals court ruled there is absolutely nothing illegal about lying, concealing or distorting information by a major press organization. The court reversed the $425,000 jury verdict in favor of journalist Jane Akre who charged she was pressured by Fox Television management and lawyers to air what she knew and documented to be false information. The ruling basically declares it is technically not against any law, rule, or regulation to deliberately lie or distort the news on a television broadcast.
    Not that I watch all that much TV or anything.
    --
    "It is a greater offense to steal men's labor, than their clothes"
    1. Re:What we are left with? by Anonymous Coward · · Score: 0

      I'm not saying I don't believe you, but I can't find this from any well known news source. I wanted to e-mail the link to my parents, but some fly-by-night internet site isn't much proof.

    2. Re:What we are left with? by Alien54 · · Score: 1
      I'm not saying I don't believe you, but I can't find this from any well known news source. I wanted to e-mail the link to my parents, but some fly-by-night internet site isn't much proof.

      Here are some links, found by looking for the reporter's name

      have Fun!
      --
      "It is a greater offense to steal men's labor, than their clothes"
    3. Re:What we are left with? by kfg · · Score: 2, Insightful

      Journalists are not licensed professionals. They're just people like you and me. Even the one's that own TV networks. Journalistic ethics are a *guideline,* not a law.

      When a journalist speaks they have the same legal rights to lie and cheat and bend reality that you do. Journalism is simply an expression of first ammendment rights, no more, no less.

      But what happens if someone lies to you? You don't sue them, unless there was legally definable fraud involved. What you do is *never believe another word they say.*

      KFG

  19. Maybe I'm just a heartless bastard ... by SuperDuG · · Score: 1, Troll
    BUT ... isn't this was free enterprise and competition is all about? I'm sorry to see them go, but nothing lasts forever. It may be a long time, but slashdot will one day cease to exist, I'm not being a downer here, but these are just plain old facts.


    There are very few geeks who want to read things on paper (bite me if you're one of the geeks who likes paper shit). And this is actually the first time I've ever heard this magazine mentioned in quite some time, you sure they're just NOW dead??

    --
    Ignore the "p2p is theft" trolls, they're just uninformed
  20. Re:I'm so mad, I'm not going to RTFA by nyersa · · Score: 1

    If you hate popups so much, you should give phoenix a try. Have not had a problem with them since I switched to it.
    http://www.mozilla.org/projects/phoenix/

  21. Ach! by Fjornir · · Score: 5, Funny

    The technology meltdown evaporated the magazine's advertising revenue I toldya she kinnit handlit, kiptin!

    --
    I want a new world. I think this one is broken.
    1. Re:Ach! by Anonymous Coward · · Score: 0

      Good Lord! Spock, Scotty and Chekov all slaughtered in the same sentence...

    2. Re:Ach! by Fjornir · · Score: 1

      ...one does one's best?

      --
      I want a new world. I think this one is broken.
  22. This is not surprising. by Krapangor · · Score: 1

    What we whitness with the crash of these dot.com era online journals is basically the demise to libertarian semantics and ideals in the post 9/11 world.
    With terrorist attacks all over the globe most people chease to understand the "freedom for all" and "technology for everyone" slogans. Their very lifes being threatend their come back to their basic moral values represented by conservatives. It's no surprise to Bush gained so much popularity after 9/11. John Average has less and less understanding for people who just want to give money or free information to underpriviledged countries instead of exporting their moral values which made the US successful to them. So publications like Red Herring are not favored any longer by the majority of their readers. However, the core libertarian followers don't impose a decent customer base. Especially with their everything-for-free attitude. So for journals like Red Herring the market is simply evaporating which kills them in long term.

    --
    Owner of a Mensa membership card.
  23. What's the REAL story? by rjamestaylor · · Score: 2, Funny

    Shut down, eh? Yeah, right--what's the real story they're trying to hide??


    [hint]

    --
    -- @rjamestaylor on Ello
  24. Fox claims to be "totally vindicated" by Anonymous Coward · · Score: 0


    Fox claims to be totally vindicted by the court ruling.

    I always suspected Fox had their heads up their asses, but know I have solid evidence.

  25. perpetuating myths by fermion · · Score: 5, Insightful
    I never understood these magazines like Red Herring, Wired and the like(not to mention forbes, et al). I bought a few copies over the years, just for grins, but never saw what the fuss was about. The main points seemed to be that the world had changed, past models were no longer valid, and everyone could be rich without doing much work.

    Which of course was silly. Most of us saw it then, and everyone knows it now. New technology does make a few very rich, a few more somewhat rich, but leaves most people about the same or worse off. That is history. I think I benefitted from the bubble, but I didn't take advantage of it or treat it a genie to grant all my wishes. I worked as hard when I was doing .com work as I did when I was doing other work, and did not get paid that much more. That is the way it should be.

    Of course it is important to remember that it wasn't just the technology sector that was in an unreality field. All of the Enron finances, one amoung many now defunct or troubled traditional companies, depended on the stock never falling. Many law firms are in trouble because they thought that bankruptcy practices would never again be profitable or needed. Schools districts are cutting staff or days because the tax model assumed that property values would never fall. In other words, good riddance to the media that perpetuated these myths.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    1. Re:perpetuating myths by odin53 · · Score: 2, Insightful

      law firms are in trouble because they thought that bankruptcy practices would never again be profitable or needed.

      Where in the world did you hear this? I have never heard this, at least among large firms. It just wouldn't make sense to get rid of an existing bankruptcy practice, which is what you imply. Bankruptcy law existed before, during, and after the bubble; no lawyer I know thought that bankruptcy law would ever be gone.

      If you're thinking about firms that don't have bankruptcy practices at all, you misunderstand the nature of bankruptcy. Firms that tend to represent fledgling, highly risky privately-financed companies, like tech firms, for example, really shouldn't have bankruptcy practices because of potential conflicts of interest. While one could envision a strongly "walled-off" bankruptcy practice within such firms, it would be impractical and, yes, a waste of money. But the decision not to have a bankruptcy practice based on the foregoing certainly doesn't evidence that such firms believed that no one would ever go bankrupt again. On the contrary, even during the boom it was very hard for a company to succeed; it's not like these companies stopped facing the prospect of bankruptcy for a few years in the late 90s and early 2000. It was very much a specter.

      Finally, if you're thinking specifically about a certain tech law firm that recently went away, and you think it's because of a lack of a bankruptcy practice, you'd be dead wrong, for the reasons I've already stated -- yes, business dropped significantly after the burst, but because of conflicts of interest, the firm would never have made up for it with a bankruptcy practice.

    2. Re:perpetuating myths by kfg · · Score: 1

      Let's say you're poor. Not quite living in a box poor, but below middle class poor. You have a job, it sucks, but pays just barely enough to keep the phone on, basic cable TV running the rent on your studio apartment payed and food on the table.

      But you can't afford a car so you have to bus or walk to work. You buy your clothes at K-Mart, but only when they're on sale. It hurts when you have to eat at a Burger King because one meal there costs as much as three days food prepared at home.

      Now lets look at this from the perspective of how technology can make us rich.

      Your studio apartment came with wall to wall carpeting. So much the very symbol of opulent wealth 100 years ago that they can still get away with calling roach infested dry wall shit boxes "luxury" apartments just because of this one feature. You have a TV, which only cost you one weeks pay. A VCR that only cost you 1/2 a weeks pay. A flush toilet. Safe hot and cold running water with a bathtub right in *your own apartment.* A phone. A host of other small items that not too long ago would have been wonders of the world that kings would have gone to war just to possess.

      For the working poor at least technology has made them wealthier than the wildest dreams of their ancestors, they just don't have the perspective to what they *have,* instead of what they don't have.

      Money is nice to have, in some ways a lot of money is nicer to have, but anyone making anything above minimum wage simply isn't as poor, defined by lacking necessities, as they think they are.

      Now don't get me wrong. This isn't some upper middle class rant about how the poor should just shut up, go to work, and be happy, while I'm sitting by the pool waiting for Juanita to bring my Scotch. I'm stating simple observable fact.

      Fact that if you take to heart you can use as a tool in manipulating your *own* life into forms you yourself might just find more enjoyable. Especially if you are *not* poor.

      KFG

    3. Re:perpetuating myths by ClosedSource · · Score: 1

      "This isn't some upper middle class rant about how the poor should just shut up, go to work, and be happy, while I'm sitting by the pool waiting for Juanita to bring my Scotch."

      Of course not. Your housekeeper's name is Joan.

    4. Re:perpetuating myths by Frizzle+Fry · · Score: 1
      New technology does make a few very rich, a few more somewhat rich, but leaves most people about the same or worse off. That is history

      No, history shows the opposite. Technology has, on the whole, made everyone richer. Of course, there are plenty of poor people in the US today, but they are far better off than poor people were a thousand years ago, or even a few hundred. And they are far better off then poor people (which is almost everyone) in undeveloped countries.
      --
      I'd rather be lucky than good.
    5. Re:perpetuating myths by Alomex · · Score: 1

      I never understood these magazines like Red Herring, Wired and the like(not to mention forbes, et al)

      Red Herring, Wired and Forbes are very different magazines. Red Herring was focused on the Venture Capital audience, both people peddling ideas and capitalists looking for ideas to fund.

      Wired was aimed initially at nerds, and later on towards the hip crowd in Sillicon Alley in Manhattan (in fact most of my friends, who are nerds like me stopped reading it during the transition and moved on to /.).

      New technology does make a few very rich, a few more somewhat rich, but leaves most people about the same or worse off.

      This is plain unadulterated horseshit.

      I'd suggest you try washing cloths using a washboard, after hauling water from the well. after you are done try then using a washing machine. I'm pretty sure you'd be singing to a different tune after that. This is not to say that all technology has been a godsend, but overall the net effect has been positive.

  26. I'm a subscriber, what happens to me by Anonymous Coward · · Score: 0

    I just renewed my subscription!! Anyone have an idea of what happens? Am I just out the money or what?

    1. Re:I'm a subscriber, what happens to me by Anonymous Coward · · Score: 0

      Grab the vaseline, and bend over. Looks like you're fucked.

  27. Another "I didn't like RH" post by Anonymous Coward · · Score: 0

    I didn't -hate- Red Herring, but I certainly didn't find it worth my while to read - I tried a few different articles from a few different issues over the years, and it seems clear to me Red Herring was aimed at the generally clueless spood-fed management, not the actual IT workforce. I also hold RH responsible for reinforcing some of the dumbest, most overused and misused phrases in management today, such as "synergy", "convergance", "added value", "utilize", and "leverage".

  28. Another leftist magazine bites the dust... by Anonymous Coward · · Score: 0

    Don't forget Salon.com...

    I browse the article lists, and I see dozens of articles critical of the current conservative administration, without the balance of supporting articles. I am not surprised that they can't get enough support from the American public to stay in business.

    On top of that, God forbid that these companies move OUT of California & New York City to somewhere with affordable costs of living... kiss Gov Davis and his high taxes goodbye. Offices: San Francisco ... 41 East 11th Street ... I mean really, you run a website, it could be sourced out of Arkansas and noone could tell. Rest in peace.

  29. It's (good/not good) to be the king by rodney+dill · · Score: 1

    Being the creator isn't all its stacked up be from this news release on the demise of Red Herring.

    The fallout from the 2001 terrorist attacks and corporate scandals of last year compounded Red Herring's problems, said Tony Perkins, the magazine's founder and a columnist until the end.

    "The Red Herring was like a small vessel trying to navigate this perfect storm," said Perkins, who got Friday's bad news when he tried to turn in his column for the April issue. "I feel like we continued to put out a great magazine, but it would have been a miracle if we had survived all this."


    Hopefully the founders of Slashdot have better rapport with the owners.

    Good post, wish I would've thought of it.

    --

    Use your head, can't you, use your head,
    You're on earth, there's no cure for that
    - S. Beckett
  30. screw you ya posers by Anonymous Coward · · Score: 0

    If I read another Slashdot post going something like "Yeah I knew the bubble was gonna burst all along" I'm gonna puke. I read more "New Economy" trash here than I care to recall. "It's a New Economic Model, you just don't understand. We'll all be filthy rich for sitting in our dirty socks and playing Quake all day while blowing millions in other people's money. What do YOU know?"

    Pfft. I don't hear much talk about these new fangled economic models based on horse shit and hot air anymore. What's the matter? Too hard changing the world by giving away software developed on other people's dimes and other people's times without, say, a JOB?

  31. SHI(f)T - An Inside History Redux by securitas · · Score: 2, Informative

    To compare SHI(f)T to Red Herring is laughable. Red Herring was far and away a superior publication in every respect. The only comparison is that they are now both out of business.

    I'm not one to be repetitive, but since you brought it up, this bears repeating:

    * * *

    NOTE: Posted on behalf of a Slashdot reader (but not a member).

    = = =

    SHI(f)T - An Inside History

    SHI(f)T started out as a make-work project for idle rich kids and a tax shelter for their parents.

    It began its life as a wannabe literary magazine for "young writers", accepting the rejects from respected literary magazines with a mandate to discover new writers and fiction and aiming to, "Kick in the teeth of the literary establishment." Instead the literary establishment kicked SHI(f)Ts teeth in so far that they were coming out the other end.

    Meeting no financial success, after 3 issues the magazine rebranded itself "the voice of an unsettled generation," still focusing on disaffected artists under 35.

    With losses mounting, a few issues later they changed the focus of the magazine to "New Media and Culture" writing about the new technology of CD-ROMs, wrapped up in Doug Coupland fever, Generation-X hype and breaking their ban on coverage of anyone over 35.

    With the magazine failing in its infancy and the parents of SHI(f)T's founders no longer willing to indefinitely pour unlimited funds into the fiscal black hole the project had become, the magazine looked south and decided to again relaunch and rebrand itself as Canada's version of Wired (that's actually how they promoted it). The magazine then boosted circulation by more than 500%, losing even more money, with an eye to being acquired based on high circulation numbers. The printing spree was funded by last-ditch investments from family and government artistic grants.

    The parents/investors used their business connections with entertainment lawyer Michael Levine (called the Michael Ovitz of Canada) and the president of one of Canada's oldest and largest publishers, Maclean-Hunter (which was looking for new properties aimed at young people) to engineer a minority investment stake, using Wired as a benchmark to value the magazine. Insiders reported that the magazine used false subscriber numbers that were at least double the real number to garner the deal.

    A year later the deal was dead, with Maclean-Hunter ceasing support for the still-floundering magazine.

    Enter white knight and multi-millionaire Richard Szalwinski, founder of digital film, video and animation software company Discreet Logic (now the Discreet division of CAD/CAM software giant Autodesk).

    With money to burn and a newly acquired publishing company looking for media properties, Szalwinski bought the magazine and made the founders instant millionaires.

    Internal politics went crazy and the new general manager of the magazine brought in by Szalwinski cleaned house, getting rid of the good (such as new editor Laas Turnbull) along with the bad. Among the ousted was the co-founder of the magazine.

    Szalwinski lost his shirt in a disastrous attempt to launch the magazine in the USA as a Wired competitor in 1999 and by this time, freelance contributors had not been paid for months. A year later, on the brink of bankruptcy, he sold the magazine back to co-founder Andrew Heintzman who financed it slashing the already-dismal salaries of employees by as much as 1/3 and asked them to pay into an employee ownership plan to help rescue the company. Most of the young, inexperienced, idealistic staffers agreed but some who didn't were laid off or fired "with cause." This still failed to buoy the sinking magazine's fortunes.

    Facing bankruptcy, the employees sold the magazine to MultiVision publishing who thought they could leverage the SHI(f)T brand to relaunch the magazine. The new SHI(f)T's redesign was unreadable and the "unified" look they created made it difficult to know what you were looking at when you flipped through it. They recently killed its columns, saying they were "too long" at 800 words, eliminating the only remaining compelling content since the columnists were knowledgeable. And now they have finally decided to put the tired publication out of its misery.

    Although some truly excellent writers have come through SHI(f)T, they were great in spite of it, not because of it. The majority were simply horrid. You can find some of both varieties around Slashdot (no names). The only thing that is sad about the death of this magazine is that a number of people who depended on it for part or all of their income will now be unemployed or scrambling to find some way of making up the sudden loss of revenue.

    The magazine was a horribly mismanaged ego-trip at almost every stage that could never really decide if it wanted to be an arts, entertainment or technology magazine, and was master of none of these domains. Even staffers and contributors made dismissive, derisive comments about the magazine, its direction and content throughout its life, but as long as they were being paid (and even if they were not) a paycheck is a paycheck.

    It proclaimed itself as Canadian but for the majority of its life it focused on American media, entertainment products and personalities, often almost indistinguishable from private label retail catalogs that masquerade as magazines.

    It was a pseudo-intellectual, vapid fanboy, hype-machine wank, that preyed on the greed and fed the egos of just about everyone they duped to invest in it.

    And, as we have seen time and again, the founders are laughing all the way to the bank.

  32. Check the magazine while it lasts by iamacat · · Score: 1

    I just did and it looks very clued in. If they go, I wonder how The Register is going to survive. Whatever happened to micropayments? I would pay a quarter to get access to many sites for a day, including possibly slashdot. As long as I could really just pay a quarter and not have to subscribe.

  33. I interviewed there... by Anonymous Coward · · Score: 3, Interesting

    After the last editor quit (he went to Wired, somewhat ironically) I interviewed for the job, knowing full well it was an out-of-the-frying-pan situation, but even a temporary job is still a job... Anyway, the mgmt told me, "We're looking to hire someone that will make the market say, 'Wow! Why'd they hire that person!? What's that person going to do with this ship?'" Create your own punchline.

    In other news, my RH subscription doesn't expire until 2006. Who's got my check?

  34. this reminds me by Anonymous Coward · · Score: 0

    of Nelson on the simpsons:

    HA HA

  35. Letsee, Dot Com Flame-Out? by zentec · · Score: 2, Insightful


    Too bad, I actually liked that magazine. Really too bad that my wife just re-upped my subscription for another year too.

    Hmmm. Take money, promise something, fail to deliver and fail to return the money after it's all spent. Yep, sounds like a dot-com flame-out tactic.

  36. Red Herring had to fabricate news to have news ... by adzoox · · Score: 2, Insightful
    Red Herring was usually the source of every "Apple Computer is finally kicking the bucket" news story.

    They often fabricated a story, called it news, or inside reports, so as to get hits in slump periods.

    --
    Yell & scream & rant & rave... it's no use... you need a shaaaave ~ Bugs Bunny
  37. Unless the story is a ..... by bstadil · · Score: 1

    Red Herring

    --
    Help fight continental drift.
  38. When will people stop with the "9/11 excuse"? by canter · · Score: 4, Insightful
    "The fallout from the 2001 terrorist attacks and corporate scandals of last year compounded Red Herring's problems, said Tony Perkins, the magazine's founder and a columnist until the end."

    Its VERY hard for me to see how 9/11 or Enron could affect a magazine to any great degree. I guess as long as Tony doesn't have to accept any PERSONAL responsibility for the magazine's demise, then he doesn't have to do any serious soul searching about his flawed business plan. The economy was on the way down before 9/11 and Enron. Its obvious he couldn't adjust to the new circumstances.

    Why not throw in "the sun was in my eyes" and "my shoes were too tight" while he's at it?

    1. Re:When will people stop with the "9/11 excuse"? by IIRCAFAIKIANAL · · Score: 1
      Why not throw in "the sun was in my eyes" and "my shoes were too tight" while he's at it?


      Because he walked barefoot around his roman baths all day, surrounded by beautiful women who kept the sun out of his eyes with large palm leaves, all thanks to that sweet, sweet venture capital.

      What I am trying to say here is I personally think you're being to hard on the guy. Tony is a good boy and his heart is in the right place, ok?

      Seriously, don't a shitload of magazines go under every year - I wouldn't be surprised considering how many there seem to be these days and the repetitiveness of the topics they seem to cover is amazing. I mean, how many magazines about making Christmas decorations do I need, and why do they sell the bloody things every three months?
      --
      Robots are everywhere, and they eat old people's medicine for fuel.
    2. Re:When will people stop with the "9/11 excuse"? by commodoresloat · · Score: 1

      He should blame it on the demise of Salon instead.

      Or, even better, on the return of Battlestar Galactica.

  39. Magazines without advertising by alexjp · · Score: 1

    Red Herring claimed 300,000 subscribers. At $35/subscriber/year, that's $10.5 million annually., or $338,000 in annual revenue for each of its 31 employees. From subscriptions alone!

    It's just amazing to me that a company couldn't successfully run on that amount of revenue.

    A while ago,
    Eating Well magazine got shut down because of problems with advertising revenue. This was a magazine with a fairly large loyal readership. They've started publication again, and the magazine is now entirely supported by subscriptions - there is no advertising at all. I happily pay a few dollars extra for a magazine that is 100% content (rather than 50% ads).

    1. Re:Magazines without advertising by foonie · · Score: 2, Interesting
      Red Herring claimed 300,000 subscribers. At $35/subscriber/year, that's $10.5 million annually., or $338,000 in annual revenue for each of its 31 employees. From subscriptions alone!
      275,000 was the quoted circulation number. That number probably includes complimentary or otherwise heavily discounted subscriptions in order to inflate the circ number, which in turn is supposed to attract advertisers. I currently receive several magazines for free, and I'm pretty sure the magazines aren't making money off my unpaid subscriptions themselves.
  40. The "Technology Elite" by ArsSineArtificio · · Score: 2, Insightful
    Who are these 'technology elite'?

    They're the ones who renounced the superstitious and hysterical belief in the Users, and thus were eligible to join the Elite of the MCP.

    Everyone else who continued to profess this belief received the standard substandard training, which resulted in their eventual elimination in the big dotcom crash.



    ASA

    --
    All employees must wash hands before seeking equitable relief.
  41. Enron excuse by Anonymous Coward · · Score: 0

    Enron caused people to distrust corporate CEO's.

    Thus people were hesitant to invest in stocks.
    Thus people were hesitant to invest in startups.

    Thus people lost interest in a magazine primarily focused upon startup technology companies.

    Thus Red Herring's circulation fell.

    Thus Red Herring's financial situation deteriorated.

    Thus Red Herring was forced to shut down.

    Thus if you could not initially grasp these basic concepts then you probably still don't get it.

  42. This is exactly why... by stubear · · Score: 0, Troll

    ...copyright needs to be protected. Bear in mind I do not agree fully with the course of action taken by the RIAA and MPAA. Then again, I don't agree at all with the course of action the P2P networks took. Pardon the tangent.

    Anyway, my point is this. Red Herring might not have had information YOU find interesting, indeed not enough people found the information interesting, but the magazine would never had existed had they simply given the content away for free, sans ads, sans dead tree versions. Their message might have gotten out but it would likely have not been as widespread and it would have likely shut down a lot sooner. Salon is learning this first hand right now as well though I certainly lay some, or perhaps much, of the blame on their wasting a lot of money needlessly.

    Instead of replying with the obvious, yet ridiculous, comment of "they should have found a better sustainable business model", why don't you offer a suggestion for a better business model. For if you are wise enough to question the way things work now, you should be wise enough to offer some ideas of ways to fix things in a way that is realistic.

    1. Re:This is exactly why... by stubear · · Score: 1

      Damnit. I forgot to close the bold tag. Why can't Slashdot create an edit button and allow the author to edit the comment for up to five minutes after hitting submit? Fuck you, I know about the stupid preview button, it's not the same task based process.

    2. Re:This is exactly why... by Usquebaugh · · Score: 1

      Instead of replying with the obvious, yet ridiculous, comment of "Why can't /. create an edit button...", why don't you get the code and write one of your own. For if you are wise enough to question the way things work now, you should be wise enough to offer some code to fix things in a way that is realistic.

    3. Re:This is exactly why... by Anonymous Coward · · Score: 0
      Fuck you, I know about the stupid preview button, it's not the same task based process.


      You must be a PHB, you certainly sound stupid enough.

    4. Re:This is exactly why... by sheldon · · Score: 1

      "why don't you offer a suggestion for a better business model."

      They should Open Source the magazine, obviously.

      Then, well... uhh... they'll profit?

  43. This is a loss. The Red Herring was useful. by Animats · · Score: 4, Interesting
    The Red Herring was originally a trade magazine for people involved with the Silicon Valley venture capital community. Turning it into a mainstream publication with wide distribution was typical dot-com hubris.

    The editors of the Red Herring did correctly predict the collapse of the dot-com bubble. Their book, The Internet Bubble, which came out in late 1999, made it clear what was going to happen. I ran into the authors at Kepler's Books in 1999, and that's what convinced me to get out of the market, do Downside and pick losers.

    The Industry Standard was also a good magazine. Upside, though, was pure hype.

    Wired ought to have gone under by now, too. But they were bought by Lycos, which was bought by Terra Networks, which went down from 140 to 5 on the NASDAQ. Maybe they'll sell Wired off to Sharper Image as an additional catalog line.

    1. Re:This is a loss. The Red Herring was useful. by Anonymous Coward · · Score: 0

      you're right , RH and IS were good magazines.

      Wired has been crap for several years now. Of any of the .COM / tech / tech-culture mags wired has to be the worst. It's like a combination of people magazine and tiger beat for tech poseurs.
      -- that may be why it's survived.

      Wired's also the one that became the most vicious once it was apparent things were crashing. They went from promoting outlandish messianic visions of internet utopia to claiming that they'd seen through it the whole time and the real reason that the market crashed was corrupt and greedy entrepreneurs. A friend of mine summed up wired back in 98 - 'wired is a trophy wife that we can no longer afford'

    2. Re:This is a loss. The Red Herring was useful. by CACondor · · Score: 1
      The Red Herring was originally a trade magazine for people involved with the Silicon Valley venture capital community. Turning it into a mainstream publication with wide distribution was typical dot-com hubris.

      In case you missed it, there is no "Silicon Valley venture capital community" anymore. Sure there are a few VC firms still functioning, trying to squeeze a few pennies back out of each dollar they invested, but the rate of new investment in this valley is well below the rate before the boom.

      Something to consider: Montgomery Street didn't start laying off their analysts for high tech startups until late last year, as recently as last June they believed there would be a return to serious investment (and I worked with a pre-funded startup seeking funding.) Now? They don't expect any investment in technology for quite a while, and we entrepeneurs need to find a new model to get off the ground.

    3. Re:This is a loss. The Red Herring was useful. by Anonymous Coward · · Score: 0

      I work for a company that got funded during the last 6 months.

      VC investment is nowhere near the utterly ridiculous heights of the late 90s, but they're still funding companies with intelligent plans and good people.

      Sorry your dogshit.com company didn't get funded... Better luck next time.

  44. From the editor-in-chief by prostoalex · · Score: 2, Informative

    Tony Perkins, the editor-in-chief of Red Herring, or I guess, it's former editor-in-chief now, posted his position and thoughts on AlwaysOn.

  45. March First?!?!?!? by t0ny · · Score: 2, Funny
    Is it just a bizarre coincidenct that Red Herring's demise was posted here on March First?

    Cue "Twilight Zone" music...

    --

    Manipulate the moderator system! Mod someone as "overrated" today.

  46. WiReD by psyconaut · · Score: 1

    Actually, I believe WiReD magazine is owned by Condé Nast...no? Same people who publish Vogue, GQ, etc.

    The WiReD news portal is run by Terra Lycos...however.

    -psy

    1. Re:WiReD by Animats · · Score: 1

      It's hard to keep track of Tired. They tried to IPO what, three times, and then their various parts were resold a few times. The last time I looked was months ago, but it looked like a gadget catalog.

  47. Re:I'm so mad, I'm not going to RTFA by Jack+William+Bell · · Score: 1

    Heh.

    --
    - -
    Are you an SF Fan? Are you a Tru-Fan?
  48. I read Red Herring once. by jdfox · · Score: 2, Interesting

    They sent me a free issue a while back, along with a psychedelic marketing wrapper covered with a breathless 48-point screed about "Steve Case, CEO of Apple! and Steve Jobs, CEO of AOL!". Oh dear.

    But it was free, so I read a few articles: it was all the same sort of ludicrous "New Economy! Balance Sheets and ROI are things of the past! Paradigm Shift!" horseshit that Wired and a dozen others were spewing out. Straight into the bin.

  49. RH was in the pocket of the globalist H1B movement by Anonymous Coward · · Score: 0

    They championed the undermining of American programmers by the importation of H1B foreigners.
    I am glad they are gone...

  50. Where am I.... by objekt404 · · Score: 1

    Gonna get my BOFH stories from now???

    --
    "Good, bad, I'm the guy with the gun."
  51. ...must not have looked very hard by beaverfever · · Score: 1

    I don't mean to troll, but you should work on your web search skills. I found this, a newscast report from fox13 itself here, then there's a support site here... aw hell, just take a look at my page of search returns here.

  52. Goodbye to bad rubbish by Anonymous Coward · · Score: 0

    http://news.bbc.co.uk/1/hi/scotland/711781.stm

    They deserved to die long ago for for being utter twats trying a thing like this.

  53. More coming by Ratbert42 · · Score: 2, Informative

    New Architect (was Web Techniques until very recently) shut down last month. Fast Company can't be far behind. Their issues are getting smaller and smaller every month.

  54. Re:RH was in the pocket of the globalist H1B movem by callipygian-showsyst · · Score: 1
    ...except what's worse than Cheap Chinese Programmers?

    Software sweatshops in India!

  55. Re:When Will Slashdot/VA Software Shut Down? by Anonymous Coward · · Score: 0

    No when but if. No, wait. The other way. I saw where the staff took pay cuts to get through the quarter, and next quarter is more of the same.

  56. knuckle-licking lapdogs by Anonymous Coward · · Score: 0

    That is so, so, so funny. Until I wrote this. Now it's not funny anymore.

  57. callipygian by Anonymous Coward · · Score: 0

    that site has no credibility whatsoever...just look at the name!

  58. There was no technology meltdown by Anonymous Coward · · Score: 0

    I repeat; there was no technology meltdown.

    And the words looked so cool thrown out there as the premise of the whole story, too. Shit.

  59. show me a businessman who willing forgoes ... by Anonymous Coward · · Score: 0

    immediately available profit just because a future dynamic may take away that profit.

    You really think importation of imported IT labor does anything but facilitate the spread of competition?

    Get your head out of the globalist propaganda being pushed on you by the media-- the media gets its money from globalist cops. Competition is GOOD for the consumer, but BAD for those who have a dominant position in supplying the product...oh, dimwit....WE, the American CITIZENS, are or *were* in that dominant position. And who are the BUYERS of that product, those who are HELPED by global competition? The globalists corps who support the media.
    Dipshit...

  60. Hearring as in Red? Come on now! by Anonymous Coward · · Score: 0

    They were just a bunch of liberal arts vampires
    groping at the dot.com genitalia.

    Brain?: none!
    Money?: less than none!
    Talent?: was already over and beyond the event
    horizon before their friggin doilie wipe parents
    had the nerve to do the nastie in a '66 Buick!

    FU

  61. Web techniques by macjohn · · Score: 1

    Sorry to see that one go. I subscribed 3 or 4 years ago and it was really useful. I'd still like to find a good pub on web techiques with a mix of technical and UI stuff. (I guess I'm old school: I still prefer paper.)

    --
    --Hi. I'm in Portland and it's raining. This appears to be a permanent condition.
  62. What about Stockmaster by Anonymous Coward · · Score: 0

    Several years back RH absorbed stockmaster.com, one of my favorite stock tracking and charting sites. I wonder if any of the stockmaster will rise from the ashes of RH.....

  63. Hang in there, team Netly! by jlowery · · Score: 1

    Hey, where did Jon Katz go?

    --
    If you post it, they will read.
  64. About time! by Anonymous Coward · · Score: 0

    RH was one of the worst of the bubble rags. Most of what they printed was pure fabrication. They pioneered the "art" of the false rumor to sell magazines.

    I did an interview with these guys and I can say from experience that their incompetence was only matched by their arrogance.

    Despite the fact we had flown in from Europe and they had asked for and booked an interview 3 weeks in advance, they left us sitting in the foyer for over an hour.

    They didn't much care what we said and rattled through the whole thing in about 15 minutes. The interview never appeared. Evidently one of the writers, Lee Bruno, just needed background info for a story and we had sucker written all over us.

    Good riddance. I think F**ked Company had much better news and was about 500% more accurate than RH.

  65. It was just a way of recycling VC funding by plega · · Score: 1

    Red Herring was at the end of the funding chain. All that VC money ended up on the advertising pages and Herring's most of all. If you don't believe me, check out http://www.armitstead.com/linux/RedHerring-tux.jpg

  66. Better dead than Red? by ItWorkedLastTime · · Score: 1

    A great pity. RH gave me the inspiration (=greed) to start my own company ... and run up huge debts before selling it at a bargain basement price. VC was (and is) hard to come by in Wivenhoe, North Essex, England. Maybe if I'd started up in Cambridge, or London, the story might be different ... we'll never know, eh? Farewell RH. RIP.

  67. Last Post! by alpg · · Score: 0

    MVS Air Lines:
    The passengers all gather in the hangar, watching hundreds of technicians
    check the flight systems on this immense, luxury aircraft. This plane has at
    least 10 engines and seats over 1,000 passengers; bigger models in the fleet
    can have more engines than anyone can count and fly even more passengers
    than there are on Earth. It is claimed to cost less per passenger mile to
    operate these humungous planes than any other aircraft ever built, unless
    you personally have to pay for the ticket. All the passengers scramble
    aboard, as do the 200 technicians needed to keep it from crashing. The pilot
    takes his place up in the glass cockpit. He guns the engines, only to
    realise that the plane is too big to get through the hangar doors.

    - this post brought to you by the Automated Last Post Generator...