Red Herring Magazine Shuts Down

Makarand writes "Red Herring Magazine is closing its doors and joining the ranks of magazines that rode the dot-com wave and then crashed. Red Herring's March issue delivered to subscribers two weeks ago will be the magazine's final issue. The technology meltdown evaporated the magazine's advertising revenue forcing it to lay off most of its staff and finally close doors."

Comments

This is a loss. The Red Herring was useful.

[Animats]

The Red Herring was originally a trade magazine for people involved with the Silicon Valley venture capital community. Turning it into a mainstream publication with wide distribution was typical dot-com hubris.

The editors of the Red Herring did correctly predict the collapse of the dot-com bubble. Their book, The Internet Bubble, which came out in late 1999, made it clear what was going to happen. I ran into the authors at Kepler's Books in 1999, and that's what convinced me to get out of the market, do Downside and pick losers.

The Industry Standard was also a good magazine. Upside, though, was pure hype.

Wired ought to have gone under by now, too. But they were bought by Lycos, which was bought by Terra Networks, which went down from 140 to 5 on the NASDAQ. Maybe they'll sell Wired off to Sharper Image as an additional catalog line.