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UK Spam Controlled by UK's Advertising Standards Agency

Posted by CmdrTaco on from the can-i-have-some-of-that dept.

Goth Biker Babe writes "The Advertising Standards Agency in the UK has outlined new rules which govern text advertisements including SMS spam, e-mail spam, and web pop-ups according to the BBC. All unsolicited advertising must now clearly identify itself as advertising. This is as a direct result of the number of complaints about junk texts, e-mail and web pop-ups. All thought the article doesn't mention it a BBC news report this morning stated that unsolicited advertising must now be opt-in rather than opt-out."

1 of 152 comments (clear)

  1. SMS by samhalliday · · Score: 3, Interesting
    i dont think this will effect email or web browsing any... but this is fantastic news none the less as previously it was only phone and mail which was registered, and if anyone sent you any advertisements in the UK (if you are on the TPS telephone preference service, or mail equivalent) you can get them in big shit for it... legally.

    this is good becuase now i wont get any SMS's from my own provider who i dont care to listen to as i am sure a similar system will be implemented for SMS.

    The advertisement companies will listen to this in the UK. on SMS you must give some form of UK contact details for sales (otherwise the text was wasted), and if you are spamming, you WILL be caught.

    obviously with the international nature of the internet, this will not effect email spam, but at least you can complain to someone now if its .uk!