Slashdot Mirror

← Back to Stories (view on slashdot.org)

Dr. Pepper Tries New Astroturf Method

Posted by michael on from the co-opted dept.

glh writes "Blogging continues to make its way into corporate America. Dr. Pepper is now blogging to build a community around their new dairy based Raging Cow product by using "key influence bloggers". The key influence bloggers are currently made up of six people mostly in their late teens/early twenties who get promo merchandise as their only form of compensation. In return, they get to "advertise however they want" through their blog. Seems like this experiment could turn into the next "big thing" in advertising-- assuming people are willing to sell out their blog space. Bloggers beware!"

4 of 437 comments (clear)

  1. Re:Sheesh by Enzondio · · Score: 3, Informative

    Actually Pepsi doesn't own Dr. Pepper. They are in fact owned by Cadbury (and by Coca-Cola in the UK).

    Pepsi does bottle and distribute Dr. Pepper in the states, however.

    As this article suggests, you are not the only one with this misconception.

  2. Re:Sheesh by japhmi · · Score: 3, Informative

    Actually Dr Pepper is owned by the Dr Pepper/Seven-Up Company, which is owned by Cadbury Schweppes. Pepsi is only one of several bottlers and distributors of Dr Pepper in the US.

    --
    "Giving money and power to government is like giving whiskey and car keys to teenage boys" P. J. O'Rourke
  3. Re:Where do I sign up? by Asprin · · Score: 5, Informative


    And this is almost symbiotic and worthwhile. If you *really* like a product, I don't see why it would be anything but worthwhile to everybody accept compensation for endorsing it.

    And life just gets more and more like TV: Now, I have to consider whether my family/friends/coworkers are "gettin' paid" before I take them up on that recommendation to see "Master Of Disguise II".

    Thanks, but no thanks. I like to think that my wife's-best-friend's movie recommendations suck because she has bad taste.

    --
    "Lawyers are for sucks."
    - Doug McKenzie
  4. Re:Switch! by dcuny · · Score: 3, Informative
    How many free cases is that post worth?

    I hate to mention this (because it makes this post Grammar Police posting instead of merely -1 Still Not Funny), but here goes:

    The Rule About It's and Its

    • It's is only used as a replacement for "it is".
    • The posessive is "its".

    Unfortunately, application of this rule guarantees that your sentences look wrong.

    Oh, yes: for creamy sugary smoothness, I rely on A&W Cream Soda. But who wants to drink what the Grammar Police drink?