McDonalds to go Wireless?

crayongod writes "The AP, by way of AOL *yipe*, is reporting a pilot program by McDonalds to provide inhouse WiFi with the purchase of a combo meal. This sure will make roadtrips a lot easier." An hour of access per combo meal. Additional hours can be purchased for $3... or another zillion calorie combo meal. Mmmm. Healthy.

Comments

Dang it.

[numbski]

There goes another customer. :P

We're rolling out wifi all over the place, and McDonald's was going to be one of our targets.

Starbucks around here already said 'no' because they have an exclusive agreement with MSN to do it.

A year later not a single Starbucks around here has wifi. :(

Re:Dang it.

[EvilTwinSkippy]

Pick on the local mom-and-pop establishments. I have had pretty good responses from local coffee shops. I'm also going to start working on bars too.

It doesn't hurt that my linux-based equipment is a LOT cheaper than commercial billing software.

FAST food

[samoverton]

It was my understanding that MacDonalds like to get their customers out as quick as possible, so they don't take up the seating for too long. I have heard stories here in England of people being asked to leave during busy hours because they were taking too long finishing their drink or something similarly ridiculous.

I'm not sure how offering an hour of Wi-Fi access would help this, unless they expect us to stand outside and use it.

Re:Right.

[IIRCAFAIKIANAL]

Heh, I'm eating fat free yogurt and a granola bar (outta milk, no raisin bran for me) while I'm web surfing. And sometimes I use my stationary bike while I surf.

Who says a geek can't be healthy? :P

In any case, WiFi in a fast food restaurant? Doesn't make sense. Airport - sure. Coffee Shop - cool. McDonalds - uh, why would I be stupid enough to pull my laptop out there and watch some kid spill ice-cream or coke on it? And since when did a fast food restaurant want you to hang around?

It's a publicity gimmick, and a stupid one at that.

Re:Wireless @ McDonalds

[ianscot]

I think a wireless experience at a McDonalds is very different from a Starbucks or a Borders.

Right -- Starbucks and Borders are all about a business model that went out of its way NOT to push people in and out of the door as fast as possible. Borders, and the Barnes and Noble "superstores," were very much reactions to B Dalton's buy-your-Stephen-King-and-get-out-of-the-cashier's -way approach.

B Daltons is still around, though, just serving a different audience. Makes you wonder how well Mickey-D's knows its own business model -- or how seriously they're looking to change it.

(This'd maybe make sense in McDonalds' franchises at highway stops, for traveling types?)

Re:Wireless @ McDonalds

[bluGill]

Just like any other resteraunt, McDonalds has busy times and slow times. If you linger in a slow time they don't care anyway, and if you linger to/through a busy time your going to need more food anyway.

Your incorrect that people don't linger. Most people don't true, but a few do. McDonalds is used as a meeting place by some groups. I once walked into someone presenting a buisness plan at 10:30 at night in a McDonalds. The restaruant was perfect, open that late, free, and provided coffee. (It was none of my business so I didn't linger but it seemed to be a potential startup that didn't yet have investers)

Access is provided one hour at a time, so it seems like they are trying to provide for the [business] crowd that comes in for lunch and needs to get some work done. This is the perfect way to target salesmen, they tend to spend most of their time behind customer firewalls that won't let them check email at the office. Run to McDonalds for lunch/supper (when you are not buying the customer lunch...) and catch up on the office news.

Re:Wireless @ McDonalds

[will_die]

Yep, soft drinks are a huge money maker for food places.
You can usally get the dispensers for free or a cheap price, and then purchasing large quantities of syrup and CO2 is relativly cheap. For my parents stores we paid more for the cup and lid then the soda.
That is one of the nice things about the "combo meals" you get a huge increase of the number of people who were not purchasing sodas or who where purchasing smaller sizes, So you do the combos with the large drink but give no discount(some places give a small discount, most don't check the next time at a fast food joint) and is a really nice increase in the money flow.

Re:Wireless @ McDonalds

[kryonD]

Here's the real kicker....McD's in Tokyo has already been providing WiFi. Except not with the retarded marketing scheme being pushed in the US. In Tokyo, you have an account with a major provider and McD's just provides the connection. The provider kicks back a percentage to McD's who now can compete directly with starbucks as a place where people can go for a coffee break and take work with them. No one really stays all that long; just long enough to tweak a spreadsheet while sipping a cup of coffee in a less crowded and possibly more convenient place than the local starbucks. I've noticed a lot of people coming in around the 9 to 11 mark when business is traditionally slow to read email and watch news on the 42in Plasma TV's thay have.

The idea works in Tokyo because McD's is really not doing anything outside of their core business. Network support is contracted out, so they just have to keep making cofee and food. The US side is trying to add sysadmin tasks to the McDonald's worker as well as bank on folks using a computer while they eat a big mac. The only reason why I go to McD's over here is because they still have the fried apple pies, not that baked crap the US stores have served for the last 10 years. I'm not going to buy a value meal just to get on the net when I can do it at work for free, or home for what I'm already paying my ISP.