McDonalds to go Wireless?

crayongod writes "The AP, by way of AOL *yipe*, is reporting a pilot program by McDonalds to provide inhouse WiFi with the purchase of a combo meal. This sure will make roadtrips a lot easier." An hour of access per combo meal. Additional hours can be purchased for $3... or another zillion calorie combo meal. Mmmm. Healthy.

Comments

Re:Right.

[IIRCAFAIKIANAL]

Heh, I'm eating fat free yogurt and a granola bar (outta milk, no raisin bran for me) while I'm web surfing. And sometimes I use my stationary bike while I surf.

Who says a geek can't be healthy? :P

In any case, WiFi in a fast food restaurant? Doesn't make sense. Airport - sure. Coffee Shop - cool. McDonalds - uh, why would I be stupid enough to pull my laptop out there and watch some kid spill ice-cream or coke on it? And since when did a fast food restaurant want you to hang around?

It's a publicity gimmick, and a stupid one at that.

Re:Wireless @ McDonalds

[kryonD]

Here's the real kicker....McD's in Tokyo has already been providing WiFi. Except not with the retarded marketing scheme being pushed in the US. In Tokyo, you have an account with a major provider and McD's just provides the connection. The provider kicks back a percentage to McD's who now can compete directly with starbucks as a place where people can go for a coffee break and take work with them. No one really stays all that long; just long enough to tweak a spreadsheet while sipping a cup of coffee in a less crowded and possibly more convenient place than the local starbucks. I've noticed a lot of people coming in around the 9 to 11 mark when business is traditionally slow to read email and watch news on the 42in Plasma TV's thay have.

The idea works in Tokyo because McD's is really not doing anything outside of their core business. Network support is contracted out, so they just have to keep making cofee and food. The US side is trying to add sysadmin tasks to the McDonald's worker as well as bank on folks using a computer while they eat a big mac. The only reason why I go to McD's over here is because they still have the fried apple pies, not that baked crap the US stores have served for the last 10 years. I'm not going to buy a value meal just to get on the net when I can do it at work for free, or home for what I'm already paying my ISP.