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Benetton Clothing to Carry RFID Tags
An anonymous reader writes "Clothing manufacturer Benetton has announced that they will begin embedding RFID tags in clothing for inventory control purposes. You can
read more about this at SF Gate." morcheeba adds more information: "EETimes is reporting that Benetton will be embedding a Philips RFID chip into the label of every new garment bearing the name of Benetton's core clothing brand, Sisley. The 15 million chips expected sold in 2003 will allow monitoring of garments from production to shipping, shelves and dressing rooms. The I.CODE chip (tech info) used in Benetton's labels will include 1,024 bits of EEPROM and operate at a distance of up to 1.5 meters. RFIDs look like they would be extremely uncomfortable in some Sisley clothes."
Assuming that you cannot locate the chip, any info on how to 'burn it out'?
IMHO, their ability to track their clothing stops when I pay money and take ownership of it.
I doubt they'll remove all the tags. I doubt consumers will know to.
I already found a sweater of my girlfriend's with one. She had asked me to snip off a scratchy tag and lo and behold, sewn inside the tag was an RFID tag. (Ann Taylor sweater? Not sure, so I won't say for sure.) Either way, if she wore it back to the store, would she show up as a repeat customer and be treated differently?
I just don't trust these things, even though I know they are pretty benign, so don't try to convince me otherwise.
Cheers,
Jim, the stubborn Luddite
-- My Weblog.
Ottenberg said such tags could be used for "customer loyalty" rewards that could earn consumers such benefits as frequent flyer miles, free music downloads or discount coupons.
Why, while I read this, did the phrase "bread and circuses, bread and circuses..." keep on looping through my brain?
Ah well, I suppose a majority of people will be quite happy to give away their right to privacy in return for some extra frequent-flyer miles, dragging the rest of us along by default.
How much longer before they start introducing niggling little irritations if you buy with cash, and/or larger incentives if you buy with a credit card?
They should remove it for the same reason they remove those big bulky things that set off the alarms--they're selling you the _CLOTHING_, not the stuff they stick on it for their own benefit. I'd like to see what would happen if you went into a store an purchased a piece of clothing and demanded they give you that thing because it was _YOUR_ property because _YOU_ paid for it.
Do you really think boycotting Benetton will even cause them to give in a 15 minute thought? Benetton markets to non-geeks who have money to throw around. Most of these people don't know what rfid is and probably won't care if they also stuck a bluetooth device in every underwear. There are better solutions than a boycott coming from the slashdot crowd. A bunch of slashdot geeks boycotting Benetton is like a bunch of football players boycotting Transmeta.
Eh. I just hope that the video stores around here catch on with this RFID tagging... Have you ever phoned to reserve a movie, been told it's there, and spent an hour trying to locate the damned thing in a store with 10 thousand movies?
I see this as a major convenience.
It may be intended for just inventory purposes - but unless the rfid tags are disabled or removed on sale, it IS possible to abuse the benign benefit of inventory control to track a person's movement in close quarters (say... embed sensors in the floor of an airport).
By the way, since rfids respond to a frequency range, is there such a thing as an rfid scanner available that will just try out the entire spectrum and look for hits? (kind of like a port scanner I figure).
The whole reason they're doing this is to track the clothes through their inventory system. However, they'll probably want to be able to identify refunds too: if it's simple for them to track which batches of clothes have a higher return rate (due to defects), then it'll help their quality control.
:)
The flip side of this is that it'll probably annoy the hell out of them when the clothes you're wearing while trying to buy a new item start registering at the checkout
They (passive RFID tags) derive their power from the RF scanner. The transmission pulse actually powers the tag (the wave induces a current in the receiving antenna). Really clever stuff.
The scanner supplies it in the form of microwave energy. The more primitive versions of this would rely on a coil, that recieved the microwave, turned it into just enough juice to power the transmitter and send data.
I think with this though, that they've managed to integrate it into a single piece of silicon though.
Ok, so are we gonna have a contest for the most fucked up thing to hack your clothes to scan as? Sextoys of one variety or another seem to obvious, though I bet you'd get the best faces when the security guard sees 27" Monster Double-headed Jackhammer Dildo pop up on the screen.