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Study Finds Tivo Less of a Threat to Advertisers

Posted by Hemos on from the beating-back-the-badness dept.

talboito writes "AdAge.com reports that an internal study by Proctor and Gamble concludes that Tivo viewers who fast forward through ads recall their content at similar rates as those watching at normal speeds. The article concludes with a choice quote by Proctor and Gamble's former head of research on the significance of the results; "[Proctor and Gamble] may still go out and try to browbeat the networks into giving them a lower CPM [cost per thousand viewers] on the basis of it, but they'd want to know either way.""

3 of 227 comments (clear)

  1. Aha! by TopShelf · · Score: -1, Flamebait

    Further proof that there is no more pathetic existence than that of the creators of television commercials. Whether people fast-forward through them or not, the lasting impression is the same...

    --
    Stop by my site where I write about ERP systems & more
  2. Yeah, but I can rewatch the pretty boom-booms by Anonymous Coward · · Score: -1, Flamebait
    We can see the Iraqi Air Force HQ go up in a cloud of smoke sixteen times over.

    But will we ever see the one "smart" bomb that seg faults and waxes the camel's behind?

  3. Re:TV? by DirkDaring · · Score: 0, Flamebait

    Ahh, I do so love those stupid enough to close their mind to the world around them. I bet you don't listen to the radio either. Or read books.

    Dirk