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Study Finds Tivo Less of a Threat to Advertisers

Posted by Hemos on from the beating-back-the-badness dept.

talboito writes "AdAge.com reports that an internal study by Proctor and Gamble concludes that Tivo viewers who fast forward through ads recall their content at similar rates as those watching at normal speeds. The article concludes with a choice quote by Proctor and Gamble's former head of research on the significance of the results; "[Proctor and Gamble] may still go out and try to browbeat the networks into giving them a lower CPM [cost per thousand viewers] on the basis of it, but they'd want to know either way.""

8 of 227 comments (clear)

  1. so by neo8750 · · Score: 4, Offtopic

    does this mean we will have faster adds on TV?? FP

  2. wish list by adamruck · · Score: -1, Offtopic

    can we make tivo a topic of its own so I can ignore it?

    --
    Selling software wont make you money, selling a service will.
  3. NICE FP by Anonymous Coward · · Score: -1, Offtopic

    Good job!

  4. FP by Anonymous Coward · · Score: -1, Offtopic

    Boobies!

  5. how? by Anonymous Coward · · Score: -1, Offtopic

    how is the parent post offtopic? is it because it has "FP" in the body of the post? i think the post was ontopic dealing with the subject of adds beingable to be played fast and abosorbed. I think the moderator just need to relise that offtopic is not a moderation to be used because you don't like the fact someone went for a first post. I say grow up and look forsomething meaningful to moderate.

  6. Fast Forwarding... by lewiscr · · Score: -1, Offtopic

    This explains why I always remember those pizza adds in my pr0n collection.

  7. 48 hours till the crusade begins! by Anonymous Coward · · Score: -1, Offtopic

    The crusade to kill islam and replace it with capitalist democracy is underway! exciting times!

  8. Re:Ads on TV by Michael+Mooore · · Score: -1, Offtopic
    Monday, March 17th, 2003

    George W. Bush
    1600 Pennsylvania Ave.
    Washington, DC
    Dear Governor Bush:

    So today is what you call "the moment of truth," the day that "France and the rest of world have to show their cards on the table." I'm glad to hear that this day has finally arrived. Because, I gotta tell ya, having survived 440 days of your lying and conniving, I wasn't sure if I could take much more. So I'm glad to hear that today is Truth Day, 'cause I got a few truths I would like to share with you:

    1. There is virtually NO ONE in America (talk radio nutters and Fox News aside) who is gung-ho to go to war. Trust me on this one. Walk out of the White House and on to any street in America and try to find five people who are PASSIONATE about wanting to kill Iraqis. YOU WON'T FIND THEM! Why? 'Cause NO Iraqis have ever come here and killed any of us! No Iraqi has even threatened to do that. You see, this is how we average Americans think: If a certain so-and-so is not perceived as a threat to our lives, then, believe it or not, we don't want to kill him! Funny how that works!
    2. The majority of Americans -- the ones who never elected you -- are not fooled by your weapons of mass distraction. We know what the real issues are that affect our daily lives -- and none of them begin with I or end in Q. Here's what threatens us: two and a half million jobs lost since you took office, the stock market having become a cruel joke, no one knowing if their retirement funds are going to be there, gas now costs two dollars a gallon -- the list goes on and on. Bombing Iraq will not make any of this go away. Only you need to go away for things to improve.
    3. As Bill Maher said last week, how bad do you have to suck to lose a popularity contest with Saddam Hussein? The whole world is against you, Mr. Bush. Count your fellow Americans among them.
    4. The Pope has said this war is wrong, that it is a SIN. The Pope! But even worse, the Dixie Chicks have now come out against you! How bad does it have to get before you realize that you are an army of one on this war? Of course, this is a war you personally won't have to fight. Just like when you went AWOL while the poor were shipped to Vietnam in your place.
    5. Of the 535 members of Congress, only ONE (Sen. Johnson of South Dakota) has an enlisted son or daughter in the armed forces! If you really want to stand up for America, please send your twin daughters over to Kuwait right now and let them don their chemical warfare suits. And let's see every member of Congress with a child of military age also sacrifice their kids for this war effort. What's that you say? You don't THINK so? Well, hey, guess what -- we don't think so either!
    6. Finally, we love France. Yes, they have pulled some royal screw-ups. Yes, some of them can be pretty damn annoying. But have you forgotten we wouldn't even have this country known as America if it weren't for the French? That it was their help in the Revolutionary War that won it for us? That it was France who gave us our Statue of Liberty, a Frenchman who built the Chevrolet, and a pair of French brothers who invented the movies? And now they are doing what only a good friend can do -- tell you the truth about yourself, straight, no b.s. Quit pissing on the French and thank them for getting it right for once. You know, you really should have traveled more (like once) before you took over. Your ignorance of the world has not only made you look stupid, it has painted you into a corner you can't get out of.

    Well, cheer up -- there IS good news. If you do go through with this war, more than likely it will be over soon because I'm guessing there aren't a lot of Iraqis willing to lay down their lives to protect Saddam Hussein. After you "win" the war, you will enjoy a huge bump in the popularity polls as everyone loves a winner -- and who doesn't like to see a good ass-whoopin' every now and then (especially when it 's some third world ass!). And just like with Afgh