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Microsoft: We Make Hackers Obsolete

bahamat writes "This article explains how Microsoft was forced to yank a magazine ad by the Advertising Standards Authority. In the ad MS claims that they'll make the hacker extinct. The tagline reads "Microsoft software is carefully designed to keep your company's valuable information in, and unauthorised people and viruses out. Which means that your data couldn't really be safer, even if you kept it in a safe. Which is great news for the survival of your company. But tragic news for hackers." Does MS really think that people are too stupid to remember what happened less than 2 months ago? My favorite quote from the article is "Clarke described Microsoft's claim as "laughable". "

15 of 591 comments (clear)

  1. Standards by jafosei · · Score: 5, Interesting
    Ah, if only that same standard was applied to all advertising. Can't provide independent verification of your claims? Then pull the ad.

    It might be the end of advertising as we know it.

  2. A really poor track record - to nobody's surprise by lavalyn · · Score: 5, Interesting

    So it looks like Microsoft doesn't realize how lucky it has been in recent times.

    SQL Slammer - affected users had better be thankful the packets only caused congestion - a packet 5 times the size but had a damaging (as opposed to disruptive) payload would hurt a lot more.

    The WebDAV hole - a hell of a good job keeping hackers out of the US Army website.

    The JScript hole - so just by reading my (HTML and JScript enabled) mail, an attacker could potentially run arbitrary code on my computer?

    SirCam and Klez - information really does want to be free, it keeps escaping from Microsoft products!

    In Soviet Russia, Microsoft owns Hackers!

    --
    Doing the Right Thing should not be preempted by making a buck.
  3. Re:Linux: we make manuals obsolete by joeyspqr · · Score: 5, Interesting

    the original mac mouse had one button because it was decided that two would be confusing for users accustomed to keyboards - a mouse being such an innovation at that time.

    sticking with it since then has just been sheer cussedness.

    --
    +1 fashionably cynical
  4. The claim is not misleading - it's artful by hillct · · Score: 4, Interesting
    Argumentation and Rhetoric is a fascinating subject. The tools of rhetoric were applied skillfully in the caption of this ad. The key clain in the text of the ad is
    Microsoft software is carefully designed to keep your company's valuable information in, and unauthorised people and viruses out.
    This statement has a factual basis. Any reasonable person would agree that any software company would attempt to secure it's products and that any forward-thinking company would design their procucts with security in mind. The rest of the caption is an interpretation of the meaning of the above statement, and is fraised as such, the key stanza being Which means that...

    Any logical person would conclude that what follows will be a conclusion presented by the advertiser, based on the afore-mentioned fact.

    I have no doubt that some will argue that Microsoft software designers do not take security into consideration when designing software, or that Microsoft intentionally introduces security holes, so as to promote the purchase of upgrades to it's products (although msot security patches are distributed freely, think SUN and their policy of many years ago, requiring that companies wanting a bug fixes in Solaris were required to pay for the patch to be created).

    The other issue is code change. The products to which the advertisement refers MUST be based on new code, because we know that in the past Microsoft did not design software with security in mind, because Craig Mindie said so:
    "Many of the products we designed in the past have been less secure than they could have been because we were designing with features in mind rather than security," - Craig Mundie
    For this reason, IF the products are all based on new code, and IF you think that Microsoft would act in it's own best interest to sell more software and IF you believe that designing security in mind is likely to sell more product, then the ad is not misleading at all.

    The key here is to see that Microsoft is NOT CLAIMING that their software IS SECURE they are claiming that they try to design it so that it is secure, and then draw the conclusion (however ridiculous it may be) that it is in fact more secure than a vault, but this is a conclusion, not a statement of fact.

    --CTH
    --

    --Got Lists? | Top 95 Star Wars Line
  5. two months?!?!? by evenprime · · Score: 5, Interesting

    bahamat wrote: Does MS really think that people are too stupid to remember what happened less than 2 months ago?

    You don't need to look that far back. Try this week. It seems as though Microsoft has an ongoing program to nurture and feed the *acker types of the world.

    --

    "Weapons should be hardy rather than decorative" - Miyamoto Musashi
    I think that goes for OS's too
  6. Re:Reminds of the NT4 hype 7 years ago by Anonymous Coward · · Score: 5, Interesting
    "Windows is reliable...Unix is reliable...Windows is scalable...Unix is scalable...Windows cost less then a $1000 dollars...???" ?
    This is why Linux is the Windows killer. Unless it's either made absolutely illegal to use anything but Windows, whether through copyright laws or other such foolery, or it's made impossible to use anything but Windows such as through a patent lockout of some type (it probably could've once happened, I doubt it could now), Linux will eventually be much easier to use, and have the brand recognition on the desktop that it needs to lure new customers in. It's already much better, more scalable, and far, far cheaper.

    Plus, it's also worth considering that eventually, the new PC user market will dry up. Within the next few generations, there won't be a large market of first time PC users to fool with flashy graphics and a fat guy dressed up like a butterfly. Kids are learning computers, and that's bad for Microsoft. Now's the time to sell your Microsoft stock, because as a company, they're doomed on _every_ front.
  7. Bwahahahahaha! by phillymjs · · Score: 4, Interesting

    From the article: Microsoft submitted documentation to substantiate its claims about the security of the software and said the advert was not designed to mislead the consumer.

    Their substantiation is pretty fucking worthless IMHO, as long as the software includes a EULA that absolves Microsoft of any responsiblity should the software NOT be as secure as they claim.

    ~Philly

  8. Ironic by bshroyer · · Score: 5, Interesting

    I wonder how many crackers and script kiddies cut their teeth on Microsoft vulnerabilities. I'd wager that the vast majority of the black hats out there owe their "careers" to Microsoft software.

    --
    The cure for cancer is coming: Reovirus
  9. Re:Advertising Standards Authority by mcgroarty · · Score: 5, Interesting
    America, naturally, would never CONSIDER such an insightful group

    Of course they wouldn't. Such a group would not be insightful in the US. It wouldn't even be appropriate. Wouldn't make sense.

    In the United States, corporations have the right to lie to you. God bless 'em! Yee ha!

    The fool who ruled that corporations are the same thing as persons should be dug up and shot a few times. Someone please explain to me how this is supposed to benefit individuals?

  10. Re:OMG by aqua · · Score: 5, Interesting

    It's not as if the Dodo went extinct because it fell into obsolescence. It went extinct because the Dutch sailors and settlers arrived in Mauritius bringing rats and cats, then cut down half the forest and clubbed the few surviving dodos for sport. Not unlike MS' historical conduct in the software industry, come to think of it.

  11. Well, yeah by 2nd+Post! · · Score: 4, Interesting

    Each key on a keyboard is unique, with a different symbol, and thus a different use.

    On a single button mouse, a single click is unique, and a double click is unique, as is a click and drag or a click and hold.

    With two buttons, then there's a question: Which button to use in any situation? With three buttons, you've also got to worry about two button combos (keyboards have combos!)

    So in a sense, it's just less training. The Mac OS is designed to be sufficient with a single mouse button, and every additional button and scrollwheel is acceleration.

    The Windows OS is *not* designed to be sufficient with a single mouse button. Rather, it's extremely inconvenient to use only a single mouse button.

    On the *flip* side, the Mac has not traditionally been designed to be run mouseless (OS X may be more so, but I haven't tested that capability), while Windows has been designed from the ground up to be navigable without a mouse. Not terribly pretty, but it works.

    So the bitching about a single mouse button is wasted energy; if you're using a Mac, you don't need more, though you are certainly welcome to use more if you want it, while on Windows (and Linux) it's just different, not worse, not better.

  12. Re:I cant wait! by weaselgrrl · · Score: 5, Interesting

    I just read this to my husband, a Microsoft Lead SDE from Windows NT/2000, with many years of experience shipping that product line. His comment was:

    "AAAAGGGGHHHHH! I want to throttle those ad people! What the **** are they thinking. What the **** are we paying them for? We know that our security *SUCKS*. We are working *hard* to improve it. We're the most hacked system and we are trying. AAAAARGH."

    My comment:

    If only more technically trained people were put in a tight-loop with marketing and advertising..... grrr.

    But this gets back to a greater problem... many product advertisements are from outer space when we look at them with a rational mind and, when appropriate, proper scientific background. But truth doesn't necessarily sell products.

    --
    I spent all of those years as Anonymous Coward and all I got was this lousy number (204976).
  13. Re:The MS product is... by be-fan · · Score: 5, Interesting

    Actually, an non-maskable-interrupt is a very specific thing: it's an interrupt on the CPU's NMI pin. CTRL-ALT-DELETE is just a regular old keycode, and is delivered via the maskable interrupt pin. It's just that the key-sequence is trapped in the lower levels of the system and never propogated to userspace. Microsoft could have caught another key sequence instead and had things work just the same way, but there would be the off chance that this other key sequence would've been already in use for something else.

    --
    A deep unwavering belief is a sure sign you're missing something...
  14. Common Criteria Certification by Florian+Weimer · · Score: 5, Interesting
    Steyn Laubscher, Microsoft account director at Lowe Bull Advertising agency, says Microsoft is in the process of having Windows XP Professional and Windows .Net server 2003 evaluated by independent experts against the common criteria.

    The result of this evaluation is that both products are not safe to use on the Internet and as a public terminal:

    Any other systems with which the TOE communicates are assumed to be under the same management control and operate under the same security policy constraints. [...]

    Authorized users possess the necessary authorization to access at least some of the information management by the TOE and are expected to act in a cooperating manner in a benign environment.

    (Read it yourself.)

    So Windows is indeed certified to be hacker-proof, unless you connect it to the Internet, or the hacker is unwilling to cooperate.
  15. Re:I cant wait! by neuroticia · · Score: 5, Interesting

    I suppose that claiming Microsoft is going to "make the hacker extinct" (future-tense, no definititve time span) isn't quite fraud, but it does walk the line, since the existance of Microsoft goads hackers, and claims that Microsoft is going to eliminate said hackers--it only further inflames an already passionately anti-MS crowd. Nothing that is that hated by a group as intelligent as hackers, or a group with as much free time as script kiddies, will ever be safe.

    Microsoft needs to watch their advertising people more carefully, as they're excellent at making the 'folks in the know' hate MS even more than they did already.

    However, the majority of humankind remains clueless. "Whaddayatalkin'about? Microsoft is THE ONLY OS!, it's secure as Fort Knox, and the only enterprise-ready solution!" Gah. They'll just look at an advertisement that says Microsoft is gonna make Hackers obsolete, and read it as though hackers *are* obsolete, spread the word, and keep on not bothering to patch their un-patched first-release of Win2k Server that comes complete with Nimda, Code Red, and other buggy little 'features'.

    -Sara