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Sonicblue files for Chap 11
An anonymous reader writes "ReplayTV and Rio maker Sonicblue is a goner, filing for bankruptcy and selling their assets to D&M, the Japanese parent company of Denon and Marantz.
No word what will happen to all those Replay users out there -- that $140 deal on Amazon isn't looking so hot now, is it?"
I think a lot of people stayed away from purchasing ReplayTV units due to the company's financial situation. Consumers don't want to fork over $400 for a PVR when there questions as to whether the company will exist in a few months time. I think they also overestimated the market for people looking for broadband enabled PVR's. A year ago, ReplayTV's were ridiculously expensive, not many people are willing pay $1000 for a PVR. Trying to dump them on the market as a last ditch effort to get new customers just increases the speculation as to the viability of the company.
Ideally the box would compress MPEG-2 or 4, and allow you to interface it to a PC for archiving of old shows onto a SVCD or VCD format / MPEG-2 / DivX.
Wait... what am I saying? Why not just buy a PC with an ATI All-in-wonder card?
PVR will only work if there's enough take up. Sky, in the UK, as well as Canal+ in France, are setting up their next generation to go PVR, as *part* of the regular satellite subscription service. This will work. Sadly, the cable companies were not in on the deal with SonicBlue. If they had been, and could have charged $10 extra per month for it or something, and made a deal on hardware, then it would be workable. You cannot beat the giants, they will be right behind with their products.
Conversion Rate Optimisation French / English consultant
You really do need to go ahead and get one. It probably sounds cliche to say, "It will change your TV viewing experience," but, "It WILL change your TV viewing experience." :)
Mods: -1 Redundant! Thpbpbpbbt.
I had a sucky sig.
I can see why a lot of people would think it would be a good match, but Sony is too big in a bad way, in that the DRM would get cumbersome and we'd end up with commercials we couldn't fast forward through, and DivX-like restrictions on movies we want to record.
I had a sucky sig.
Maybe, but you know that if Sony buys TiVo you can kiss TiVo's cool hackableness goodbye.
Sony would replace that little picket security fence that the TiVo developers put up with a big-ass "GET THE FUCK OUT" sign. And the recordings will surely be smothered in DRM.
People still want a black box that's one stereo rack unit, like the DVD/VCR/CD player/et al, and a user interface easily compatible with a remote control.
The PC based solutions are nowhere near that level of functionality yet.
While I'm sad to see the only other real competitor to Tivo go under, my personal experience with SonicBlue was abysmal:
I bought the Rio 600 when it first came out and it's a piece of junk. On the hardware side, the device stopped working after about a week and I had to return it. Also, the batteries constantly discharge even if you don't have the device turned on so after a week of sitting in my workout bag, I still have to recharge the darn thing. The little cassette adapter they sell that you plug into your car stereo has also quit working. On the software side, you're forced to use this horrible, non-intuitive download app to load MP3 files. Luckily, I found the Linux variant and I use that now.
After a few months, I realized 32 MB was nowhere near what I needed so I broke down and ordered the PROPRIETARY memory expansion module - no CompactFlash memory slots here. SonicBlue's online web site ordering mechanism failed to inform me that they were out of stock when I placed my order. Two weeks later I decide to call and only then did they tell me that the device was out of stock. So I canceled my order, or so I thought. I found another web site and ordered the expansion and forgot about SonicBlue for awhile, that is, until four months later when I received a memory expansion box from SonicBlue and my credit card was debited $80 or so.
So I call up Sonic again - believe me you don't want to sit on hold with this company - and finally got the charge reversed and returned the item. And thankfully, that has been the last dealing I've had with SonicBlue.
If Sonic's Replay service was anything like their web ordering and MP3 player divisions, I think it's safe to assume that this company needed to go.
On the lessons learned side of things, always research your tech and open standards can mean the difference between paying $40 for an generic add-on and $80 for the proprietary version.
X
Another product/service of mine bites the dust; I really hope someone keeps the service up.
Oh well, being an early adopter sucks sometimes.
Now, will someone finally go and buy up Kozmo's IP and get that idea going again? I need a DVD, some bagels and a bottle of milk. Thanks.
They didn't really target the audience right.
The product cost too much, wasn't easily upgradable, and required a service contract (built into the price) to get the guide even if you didn't want the guide.
Offer me a freakin' digital recorder without a guide, don't push me to buy a service, and don't charge me an arm and a leg, and I'd jump at it.
That's the problem with tivo too. You don't *have* to get the service, but it keeps prompting you to. Even more annoying, you have to buy the service for EACH UNIT. If you have two or more units in your house, they can't share one guide. Yes, you get a discount on service for additional units, but you're already paying for it on the first unit. In fact, I think the discount only applies if you get the dish units anyway.
True, each unit requires a phone call. But the units could be networked to share the one guide. Since tivo stopped offering toll free calls for the guide, it's even worse.
I don't want to have to keep buying blades after I've bought the razor, to steal a phrase. That's why I bought an electric razor.
As a former employee that went through the transition from Diamond Multimedia to S3 and eventually to SonicBlue, and being layed off when they decided to close the communications division, I saw this happening two years ago.
Working in the Rio / Comm Division QA labs, I saw that the place to be taking these products was to converge the digital media devices you make with home networking solutions that you also make. There were a few products that made it out the doors that did this (the Dell Digital Audio Receiver and Rio Receiver), and they worked quite well; but soon after, the communications division was to be shut.
In that reorganization, I saw some incredibly talented engineers (who had been around since before Diamond had bought Supra, and were responsible for the incredible SupraFAXModem and SupraSonic lines) laid off and get instantly hired by other companies in the SW Washington / NW Oregon area, such as Sharp Labs, Logitech, and Intel. These people still work there, creating great products.
Now that the age of wireless-in-the-home and broadband networking are upon us, SonicBlue has to buy home networking equipment that they once engineered to incorporate into devices that they once had on the engineering roadmap. Due to incredible mismanagement, along with exorborant costs of moving offices, and newfound competition from the digital audio core market (thanks, Apple!) the strain was too much to bear.
Now I will finally get some form of profit from the Employee Stock Purchase Program, in the form of a failed-investment tax writeoff...
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