Spirited Away Set for 800 Theatre Rerelease

Robotech_Master writes "According to the website of Jerry Beck, a 20-year-animation industry veteran and one of the co-founders of Streamline Animation, when Spirited Away won the Oscar, it also "won the right to be re-released to 800 theatres this Friday. Disney will be announcing plans to re-release the Japanese masterpiece in theatres later today." When I emailed Beck to ask him his source, he said it was someone within the Disney publicity department and it would be made public sometime today. According to Spirited Away's numbers page at Rotten Tomatoes, it peaked during its first run at 151 screens. Wonder how it'll do this time around?"

Comments

I think advertising is more important than screens

[sielwolf]

I think that having more theaters is nice... but they need to sell the movie first... to some audience. The Oscar is nice and all but I doubt there will be too much a correlation between it and increased sales unless it had won for Best Picture.

But the more important problem is the audience. Who is this for? Under 13? Teenagers? Adults? Are they going to show commercials during Saturday mornings between Pokemon and Digimon? Or is this after-school fare?

I still think the biggest problem is that Disney doesn't know what to do with these films. They don't fit into their standard G rating pipeline so the films end up showing on 100 screens and getting attended to by the film heads only. Too bad.