Permanet vs. Nearlynet
Clay Shirky has a good essay on wireless networking, contrasting two approaches to building out a network, roughly akin to the cathedral and bazaar methods of building software.
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Well, duh. Most people don't like to spend $40 on anything, let alone a phone call. I don't understand how businesses think that hey, if we're dealing with other business people, they'll want to throw money around like it was candy! Treat them like other people (ie: cheap) and you'll find you have more realistic expectations.
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When the permanet is a reality everywhere, the real profit will be in selling devices that disconnect or shield you from the nets. Kind of like sunblock.