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Windows Media 9 in Digital Theaters
SpamJunkie writes "Feel like watching new releases in 7.1 surround sound with full digital video? It's coming, not with MPEG 4 but with Windows Media 9. Microsoft announced it is bringing Windows Media 9 to 177 screens in Landmark Theaters."
On the other hand, I can see how the DRM restrictions would be the number one reason why this is the format the distributors are looking at...
I mean, with film, it'd be pretty cost prohibitive and difficult to smuggle out thousands of feet of film to get a screen quality transfer done to export to the middle east to run on hundreds of screens over there.
On the other hand, if it's in MPEG4, you just bring in a firewire hard drive, copy the movie over, and not only can you send it off to wherever to run on actual movie screens with no money going to the distributors and movie makers, but you have a perfect quality thing to do black market mass duplicated DVD's with the same quality as the ones the studios will eventually release in six months within days of the movie coming to the theatre - not to mention real nice DIVX versions on Kazzaa.
Yeah, they'd never go for it. Without DRM, you will never get digital movies on any large scale. Won't happen.
- ------- There are ten kinds of people in the world. Those who understand binary, and those who... Huh?
How often does the tape get chewed up in a modern projector. I go to the movies every other week, and in the past four years there have been two movies stopped due to projector failure. This isn't the ISS, people won't die if the projector needs to take a 5 minute break. And honestly, Windows XP does run very reliably and stably for the first two hours, and clearing a theartre takes a lot longer than rebooting XP (Windows 98, no. XP...).
Windows has been running for years in many display kiosks around town and info-screens at the airport. You know it's Windows, because NT will pop up every now and then with a bluish happy little screen. But these things are left on all of the time, all day. If all a machine had to do was boot, display a WM9 file, and reboot, XP should be fine.
Honestly, I'd expect fewer people will be dissappointed with the projection than with the content when the next digitally-projected Star Wars comes out.
The ______ Agenda
Microsoft today: "Hey kid! Over here. Try this stuff. The first hit is free!"
Slashdot posting 5 years from now: "I run a small studio. I'm not happy about the new Microsoft media licensing either, especially the royalty-per-view terms. But we've invested so much in Microsoft software, equipment and training that we just can't afford to switch. We've decided to suck up and pay. Plus, with the exclusive deal Microsoft has with all the theater chains, we just can't use any other format. It's industry standard. I wish there was another viable solution, but this is the only game in town."
Slashdot posting 5 years from now: "I run a small studio. I'm not happy about the new Microsoft media licensing either, especially the royalty-per-view terms. But we've invested so much in Microsoft software, equipment and training that we just can't afford to switch. We've decided to suck up and pay. Plus, with the exclusive deal Microsoft has with all the theater chains, we just can't use any other format. It's industry standard. I wish there was another viable solution, but this is the only game in town."
Gads, but I wish I had a mod point handy. This is precisely the problem, and I can't understand why it keeps being dismissed as ``Microsoft bashing.'' (Usually by people who have a Score:3 post who, at some point lament ``I'm sure I'll be modded to Hell for saying this, but...'')
The progression is obvious and has been seen a number of times already: Microsoft behaves in a seemingly generous manner (in this case, setting up low-cost digital projection systems so smaller film producers have a shot at distribution; previously, it was giving away a web browser), gets a whole lot of people using one of their proprietary formats, manages to lock out other formats thereby, and then starts jacking up licensing fees once they're the only game in town.
``And you fall for it every single time.''
--Angelus