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The Googlewashing Of Our Language

KIondike writes "The Register talks about how a term ("Second Superpower") coined by the anti-war culture suddenly got radically neutered and altered by a weblog that a lot of people link to. Searching for the term on Google now brings up his blog and other people talking about his blog for the first several entries. Can Google's power to give information to the people be misused and perverted? This only took 42 days." First the widespread usage of "googling" to mean web searching, and now this.

27 of 512 comments (clear)

  1. I love the google* words. by Xerithane · · Score: 4, Interesting

    Googlewhacking, Googlewashing, Googling, what else are there?

    Google is a freaking web-based index and search tool. Why is this a concern at all? If Second Superpower is the name of a company, than I would expect to see it be on the list where it belongs. If someones blog or site is named that, what is the issue? Many people are linking to it, and it escalates the PageRank.

    Welcome to proof that Google works the way it was intended, in only 42 days!

    --
    Dacels Jewelers can't be trusted.
    1. Re:I love the google* words. by 56ker · · Score: 3, Interesting

      "Why is this a concern at all?" - because Google is the most popular search engine among visitors to /. :)

      It's an issue because the popular (and on /. theregister is popular) has picked up the story. Like you I just file it under "filler". Stories with not much in them IMHO (maybe not in yours) that get padded out to fill out a publication on a slow news day.

    2. Re:I love the google* words. by letxa2000 · · Score: 2, Interesting
      I agree. This may become a problem but if it becomes any serious problem then I'm sure Google will adjust their algorithm. Call it blacklisting of known blog sites or simply some kind of feature where not only is the number of links taken into account but the content on the pages that link to it. If it's linked from a page where links make up 80% of the page on a byte-count basis then it's probably worthwhile to actually reduce the "weight" of that link back to the original site.

      Point is, this "problem" can be fixed by Google if it becomes a real problem. The fact that some silly "second superpower" term coined by antiwar activists prior to the war has decreased in relevance at about the same time as the antiwar activists themselves have decreased in relevance doesn't sound like a problem to me. Sounds about right!

    3. Re:I love the google* words. by Alrescha · · Score: 2, Interesting

      "You think that is bad?"

      I didn't say that, though I did imply that it was undesireable.

      "You must not remember the web around 96 or so. . . ."

      I'm not sure what leads you to this conclusion. I remember it quite well. Indeed, I had been reading Wired for three years by then.

      Google won't let me do some things that I could do then. It doesn't really respect a quoted string (try to find "A.R.P.A." without finding "ARPA", for example).

      I do agree with you about web-based forums, I still mostly hate them. I wish is was all netnews under the covers so I could search it in Google (I don't think Google Groups uses page rank).

      A.

      --
      ...bringing you cynical quips since 1998
    4. Re:I love the google* words. by nobodyman · · Score: 3, Interesting
      "This page-ranking nonsense almost guarantees that hard to find things remain hard to find. Why? Because the easier to find things float to the top (people have *found* them and linked to them)."


      Nonsense. Google's page ranking system ensures that less popular things will remain less popular because, *shocker*, it is rarer that people will click through to things they are less interested in.

      Would you prefer alternative? That google return arbitrary matches and assign no weight to more popular click throughs? You'd wind up with infoseek circa 6 years ago. You can have it man, I'll stay with google.

      I don't get this counter-culture behaviour of resenting popular things. Now that Google is "big", people knock it. Grow up.
    5. Re:I love the google* words. by Alrescha · · Score: 2, Interesting

      "Nonsense. Google's page ranking system ensures that less popular things will remain less popular because, *shocker*, it is rarer that people will click through to things they are less interested in."

      Well, perhaps you are making my point for me, though I suppose it depends on what you want Google to do.

      To me, Google is a search engine. That means I want to give it words and have it do the best job possible in *finding what I'm looking for*.

      A search engine, I am taught, is judged on two scales. How much of the desired data available is returned, and how little of the undesireable data that comes along with it. More wheat, less chaff please.

      Now, I happen to be a particularly misanthropic geek, so find *popular* things isn't necessarily useful to me. I'm usually searching for something that I can't find easily. My complaint with page ranking is that the well-known/well-linked 'popular' data is pushed to the top. Well, if it was that easy to find, I didn't *need* a search engine!

      Take for example the current thread. Use Google and try and find the *original* reference to the 'Second Superpower'. No cheating and using the Register article as a hint for search terms. If you can do it at all, you'll have wade though pages of chaff. By definition, that's a bad search engine.

      "Grow up."

      You might try taking your own advice. Using an ad hominem attack because you've run out of relevant things to say isn't a very polished debate technique.

      A.

      --
      ...bringing you cynical quips since 1998
    6. Re:I love the google* words. by Alrescha · · Score: 2, Interesting

      "I eagerly await your search engine implementation which directly determines page rank based on relevancy."

      The quality of Google's search engine is not based on whether or not I write another. Nor does my programming ability (or lack thereof) have any bearing on the discussion.

      "Google's algorithm isn't perfect but it beats the pants off of nearly everything else"

      On this we are in violent agreement. But the whole point of this topic was to illustrate that Google isn't perfect. It's great. It's awesome. It's the best. (It still throws away characters that I put in quotes! - damnit).

      A

      --
      ...bringing you cynical quips since 1998
    7. Re:I love the google* words. by olip · · Score: 2, Interesting

      I can't find the original NYT article by Patrick Tyler. If Google doesnt index the NYT because of registration, this would be just plain normal that the original "second superpower" is nowere to be found.

    8. Re:I love the google* words. by Anonymous Coward · · Score: 1, Interesting

      Is something more 'relevant' just because a lot of people link to it? I might suggest that this is not always so.

      I have a site listed by Google. It has a decent pagerank, and has not been linked to by anybody.
      No poster here can honestly claim to be intimate with their ranking algorithm, which I think is a little more intricate than you give them credit for.

  2. this is /. by SHEENmaster · · Score: 3, Interesting

    We just bitch a lot; we aren't "protestors" of anything more than megalomaniacle corporations and bribed governement officials. See the difference now?

    --
    You can't judge a book by the way it wears its hair.
    1. Re:this is /. by Anonymous Coward · · Score: 1, Interesting
      if 1 out of 10 slashdotizens takes the time to update their personal website/blog to include a link to the original articles with the original use of the word, then it will be linked to way ahead of the new version.

      hell, i'm doing that as i type this. in another month (i'm due for a googling in a couple weeks, plus the time to ooze through the various google db's) the original term will again occupy at least one of the top ten slots.

  3. Re:Am I the only one... by anonymous+loser · · Score: 2, Interesting
    New Def: Users of the internet.

    Really? Did you actually read the weblog in question? Here's a quote from the second paragraph (no pun intended):

    The beautiful but deeply agitated face of this second superpower is the worldwide peace campaign, but the body of the movement is made up of millions of people concerned with a broad agenda that includes social development, environmentalism, health, and human rights.

    Sounds like an anti-war movement to me, especially when they use the words "peace campaign" in the description.

  4. funny google! by Anonymous Coward · · Score: 1, Interesting

    My website has become the first site in every
    google search for several models of laptop
    computer. This in spite of the fact that it
    is served over a 128k link from a P120 laptop
    in my kitchen.

    90% of the traffic from this machine is people
    downloading the .pdf formatted spec sheets for
    these rather popular computers... apparently my
    site is the only one in the United States that
    has the spec sheets, so I rose to the top based
    on some preference for U.S. based sites. Most
    of the hits come from overseas, so it is not just
    that they weight toward the nearest site, but that
    they weight U.S. sites more heavily.

  5. One-stop-research by _bug_ · · Score: 2, Interesting

    So how does one quote a search engine as a source in a term paper anyways?

    I don't know about anyone else but Google certainly isn't the single source to define whatever topics I'm doing research into.

    And by research I'm not talking specifically some kind of thesis or paper. I mean even the little stuff such as a definition of a word or phrase that I've come across in a book or an online article.

    There are plenty of other search engines and plenty of other indexing algorithms to go with it. I can't let one "fuzzy logic" formula control my view of the world.

    This is why when learning how to write a term paper in high school we're told to get at least X number of different sources. Perhaps a refresher course where we replace the concept of "term paper" with "internet".

    And lastly, is this a trend that we need to worry about? Does Google really have that kind of influence that if it starts linking to one definition of a phrase instead of the other, the world is going to conform to what Google tells us?

    Farked if I know. Or care.

    [insert response noting reference to fark and its influence over me. TIC ppl.]

  6. Mmmmm, tastes like spam. by DumbSwede · · Score: 2, Interesting
    I think you can detect the intersection of two common promotion techniques here:
    1. Define your idea/agenda in a proactive, positive way, ala pro-life vs. anti-abortion or pro-choice vs. pro-abortion.
    2. Parasitic exposure to a wider audience, or an audience that is seeking something other than what you have to deliver. Consider this the Spammizing of culture and marketing.

    As to this latter trend, the more media channels there are to promulgate a message, the more intense seems to become the competition to exploit them by whatever means.

  7. IT'S A SEARCH ENGINE by Stonan · · Score: 2, Interesting

    No matter how much 'crap' you pile on, at the base core Google is search engine. It's not a creator or define-or of words and phrases.

    Google's ranking system (IMHO) is just like a movie critic - there for information but if you base everything on it you'd better remove the horseblinders so you can at least see someone slapping you upside the head!

    Orwell's Big Brother will come to pass if we continue to let others tell us what what we should think. I know it's hard for some people but try to draw your conclusions AFTER consulting more than one source...

    --
    The GEEK shall inherit the earth...
  8. Not a new phenomenon by jemenake · · Score: 2, Interesting
    Searching for the term on Google now brings up his blog and other people talking about his blog for the first several entries. Can Google's power to give information to the people be misused and perverted?
    Google merely orders the stuff by which one has the most links to it. Google, itself, didn't drive the inane sites to the top. Rather, other inane sites that chose to link to it are to blame.

    And the fact that the stupid stuff got pushed to the top through this democratic process is nothing new. Just like the stupid people seem to out-breed the smart ones, the general populace has an appetite for pseudoinformation; content that is more aimed more at stirring emotions than at informing.

    Real information is burried under lots of chaff. As one of the "intelligent" people of this world, you should already understand (and expect) that you have to dig to get to it.
  9. rise of the word 'morph' by Thagg · · Score: 2, Interesting

    At PDI, we did some of the very early, but not the earliest, morph animation. The earliest developers/users were Tom Brigham at NYIT and Doug Smythe at ILM.

    One thing we did, though, as our tool was used over and over again back in '90 and '91 was to push the use of the word 'morph'. We were working on things like the Michael Jackson Black or White video, things that really pushed the technique into many people's eyeballs. ILM was pushing the word 'morf'.

    A Stanford student did a survey of the use of the word 'morph' in the news media, and it exploded from almost unused to being used in thousands of articles over the period that we were striving to push the word out, and as we were doing those videos. It was fun to coin a word, and have it become accepted.

    thad

    --
    I love Mondays. On a Monday, anything is possible.
  10. Re:So is there freedom of speech or not??!! by jmccay · · Score: 2, Interesting

    I find it funny that the complaint is over that part of the deffinition. Last time I checked power meant to have actual ability to change something (or to have power), and super power was power above normal power.
    Given these two facts, how can peace freaks of the world be considered a second power? The truth of the matter is that they have no power! Thay haven't changed anything. They've increased the arrests, and in some case proven themselves hipocrits(sp?)--fyi, the college incedent where one prowar supporter was beat up by peace freaks protesting the war. Since they haven't changed anything becaus ethe last time I checked America is still liberating Iraq, they have no power. Since they have no power, they can't be considered a power, and they can most deffinately not be considered a super power.
    Most democratic countries allow people to speak their minds to some certain degree. If these people go overboard, or get carried away, then they will be arrested. If they attempt to stop a city, state, country, etc., they'll be warned and then arrested after a little while.
    Peace protesters have NO POWER. Thus, they cannot be a super power. I really don't see why they are arguing about the the stupid phrasing when it's a moot(sp) point.

    --
    At the next eco-hypocrisy-meeting, count the private jets used to get to the meeting. Should be interesting to see that
  11. Lock out blogs by GuyZero · · Score: 2, Interesting

    The logicical conclusion, IMO, is to bar blogs from being spidered by google.

    If nothing else it will prevent me from having to hear about everyone's freaking lunch any further.

    1. Re:Lock out blogs by jayayeem · · Score: 2, Interesting

      Weblogs are certainly the lowest common denominator of the web. Everyone has one, and most of them stink (to reference a well known simile).

      But blocking them out of search results seems elitist. Do we only count the opinions of people who are technically savvy enough to use site creation tools? Why not block out sites created with MS Front Page? Obviously the opinions those people have are not worth counting

      The case referenced in this article, Weblogs are probably the best gauge of what this made up phrase should mean. New phrases enter the lexicon through popular use, weblogs are the popular voice on the web right now. Wasn't there a story on /. not long ago about using weblogs to measure marketing penetration of new campaigns? Pretty similar concepts if you ask me.

      --
      I metamoderate, therefore I am
  12. Not the 1st time: look at Gay and Chauvinist by gtshafted · · Score: 2, Interesting

    I don't know why people are complaining, this isn't the first time a word's meaning was replaced by another, nor will it be the last...
    Look at the words, gay and chauvinist. Gay used to mean "to be happy", but now when most people use it; it ussually refers to homosexuality. Chauvinist use to mean, "to be ultra patriotic/nationalistic", but now it's used to denote a male sexist... More recently look at the words, bad and sick... same thing....

  13. Popular is not ubiquitous either by epeus · · Score: 2, Interesting

    One of the things we discussed on the Emergent Democracy list is the problem that Google assumes a link is an endorsement. When I link to Orlowski's hogwash, I am pointing out what is wrong with it,but Google takes that as an endorsement by me.
    My Vote Links proposal is meant to fix this.

  14. News vs blogs by DaoudaW · · Score: 2, Interesting

    There are different nuances, but I think the blog is within the bounds of legitimate discussion on "Second Superpower."

    But there are two important issues raised by this example. One, James F. Moore never credits Tyler (or anyone else) with coining the phrase. The only mention of The New York Times is in the context of the importance of big, possibly biased news media. That is out-of-line for legitimate discussion, especially since he seems to indicate a connection to Harvard in his byline.

    The second issue is the way Google separates news from the rest of the web. A search of "Second Superpower" in Google news provides a much broader discussion of the concept than a Google web search. Maybe the real issue is that blogs are not static content, but actually a new form of journalism. A simple fix would be for Google to list blogs with news.

  15. Re:How DARE they use Free Speech against liberals? by 0x0d0a · · Score: 2, Interesting

    Google essentially fails to correct for the number of links a page author tends to put in, meaning that authors who just put in a lot of links have a larger effect of google than authors with a sparser linking style.

    How do you know this?

    The last whitepaper Google published on their design (cool though it is) is *years* upon *years* out of date, and AFAIK they're not handing out info on the specific metrics, and haven't for a long time. They have definitely revised their system since then to avoid various attacks people have tried on it.

    They could be doing precisely what you're predicting.

  16. Re:Anti-american sentiment by novakreo · · Score: 2, Interesting

    Another reason is that I consider the Constitution of the United States to be the single greatest document ever known to man.
    [snip]
    The Constitution puts the power into the hands of free men and not the government.

    If you love it so much, what are you doing about the people at Guantanamo Bay who have been denied their constitutional rights ever since shortly after 9/11?

    I personally think it's stupid for a government to be more concerned about what the U.S. is doing and how they stack up to the U.S. than to be concerned about it's own people.

    Governments are concerned about the U.S. because the U.S. has just demonstrated that they have no qualms whatsoever about invading another country if it has something they want. Do you honestly believe that Iraq poses a credible threat to the United States? Put simply, governments are concerned about what the U.S. is doing because they don't want to be on the receiving end of America's 'justice', 'liberation', and whatever else you may choose to call it.

    --
    O frabjous day! Callooh! Callay!
  17. just 2 points by ThinWhiteDuke · · Score: 2, Interesting

    It's in my best interests for the U.S. to be on top. The United Nations doesn't hold my best interests. France sure as fuck doesn't.

    You know, the same reasoning would (to some extent) make you prefer despotism to democracy. Your neighbor doesn't hold your best interests, you do. Still, you agree (I assume) to give your neighbor(s) some power over you. I don't think that France or French people want to decide what the US or American people should do in their everyday life. The idea here is that in some rare critical international issues (read "war") a "democratic" international body (the UN) should override individual countries interests. I'm not sure how far I can push this nations/people analogy, but I think you get the idea.

    I consider the Constitution of the United States to be the single greatest document ever known to man
    Everybody in the US seems to believe this, or that no country is freer than the US, or whatever along the same lines... This is truly amazing! Do they tell you that repeatedly in school as soon as you can talk? Come on, who can say that the US constitution is better than any other democratic country's. Are you a consitutional lawyer? Have you actually read the US constitution? Have you read other countries constitutions?
    Besides, more important than the constitution is the way it is implemented. Have you visited other countries, do you read foreign newspapers? All democracies have their flaws. I acknowledge that most European countries have serious issues regarding corruption and excessive bureaucracy. But the US is far from flawless! To a foreigner, the deep (incestuous) ties between the government and big business in the US should be a major concern for any responsible American citizen. Also, many Europeans are puzzled (to say the least) by the absence of clear distinction between state and religion in the US. This feeling is exacerbated by the recent drift of the Iraq war toward a religious war. This seemingly absolute faith that the US is right or has moral superiority is both a strength and weakness for America. Yet I think that Americans should think about it a little bit more. It cant't hurt.

    This post is not intended as a flame, nor does it want to protest or support the US intervention in Iraq. I'm just trying to improve my (and maybe your) understanding of these complex issues.

    And yes, I'm French, you can start frogbashing.

    --

    It would be nice to be sure of anything the way some people are of everything.