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The Googlewashing Of Our Language

KIondike writes "The Register talks about how a term ("Second Superpower") coined by the anti-war culture suddenly got radically neutered and altered by a weblog that a lot of people link to. Searching for the term on Google now brings up his blog and other people talking about his blog for the first several entries. Can Google's power to give information to the people be misused and perverted? This only took 42 days." First the widespread usage of "googling" to mean web searching, and now this.

22 of 512 comments (clear)

  1. I love the google* words. by Xerithane · · Score: 4, Interesting

    Googlewhacking, Googlewashing, Googling, what else are there?

    Google is a freaking web-based index and search tool. Why is this a concern at all? If Second Superpower is the name of a company, than I would expect to see it be on the list where it belongs. If someones blog or site is named that, what is the issue? Many people are linking to it, and it escalates the PageRank.

    Welcome to proof that Google works the way it was intended, in only 42 days!

    --
    Dacels Jewelers can't be trusted.
    1. Re:I love the google* words. by Alrescha · · Score: 4, Insightful

      "Google is the Next Big Thing"

      Permit me to disagree. Google *was* the next big thing.

      This page-ranking nonsense almost guarantees that hard to find things remain hard to find. Why? Because the easier to find things float to the top (people have *found* them and linked to them).

      I already have to include -this and -that all the time to get rid of the common junk that I *don't* need to search for.

      A.

      --
      ...bringing you cynical quips since 1998
    2. Re:I love the google* words. by Com2Kid · · Score: 5, Insightful
      • I already have to include -this and -that all the time to get rid of the common junk that I *don't* need to search for.


      You think that is bad? You must not remember the web around 96 or so. . . .

      IIIIICK!!!

      HUUUGE ass searches. Search Engines has basic introductory lessons to Boolean Logic, almost necessary just so users could find something

      It

      was not

      pretty.

      And when the first web based forums started showing up (in all their slow loading CGI glory), search results got completely destroyed almost over night.

      (thankfully more and more people began to take notice of robots.txt . . . . )
    3. Re:I love the google* words. by bughunter · · Score: 5, Funny
      Googlewhacking, Googlewashing, Googling, what else are there?

      How about these?

      Googlingering - wasting time, usu. at work, performing Google searches on random or unimportant subjects unrelated to one's occupation.

      Googlewanking - One-handed Googling, usu. when performing Google searches for pr0n or special interest advocacy.

      Googlevision - a type of retinopathy caused by excessive Googlewanking.

      Googlehacking - manipulating the process by which Pagerank(TM) is assigned in order to move your listing to the top of Google search results.

      Googooling - using the influence of your weblog circle to increase the Pagerank(TM) of infantile web pages and opinions.

      Googlesmacking - similar to Googlehacking but done with the intent of overwhelming the target server to the point of incapacitation. See also "slashdotting."

      Googolplexing - successfully receiving a Google search link as the top result of a Google search.

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      I can see the fnords!
    4. Re:I love the google* words. by GMontag · · Score: 4, Insightful
      After reading the article, it seems the Andrew Orlowski's core complaint is that Greenpeace, and the other special interest groups that he names, do not control the language. At least this particular phrase that Patrick Tyler of the NYT allegedly coined.

      Odd that the Mr. Orlowski invokes Orwell, as the way Google ranks the pages this phrase appears is as far from a "Big Brother" operation as one can get! Many people, independantly linking to a particular web page? How on earth is that "Orwellian"? He does not even suggest that Google is "cheating", he just tosses the phrase about like so many random hand grenades.
      Googlewash Writing about Google's collusion with the People's Republic of China to block access to mainland users, censorship researcher Seth Finkelsetein observed:

      "Contrary to earlier utopian theories of the Internet, it takes very little effort for governments to cause certain information simply to vanish for a huge number of people."

      Rub out the word 'government', and replace it with 'weblog A-list'. In this case a commons resource, this very potent and quite viral phrase, was created by millions of people. But it was poisoned by a very select number of 'bloggers'. Possibly a dozen, but no more than 30, we'd guess.
      Well, if you want to swap words with quite different meanings I guess you can pretend to make any arguement you like. Note that the author does not bother acknowledging that the "handful" of 'bloggers that link to the page and phrase in question are all quite popular themselves, because many other individuals in turn link to them. If anybody is engaged in Doublespeak here it is the author, not the masses that evolve the language. Compairing a lone 'blogger to Communist China is obscene.
    5. Re:I love the google* words. by perdelucena · · Score: 4, Funny

      What about google opinions about their competitors?
      After the MS hostilities, you could guess it

      --
      Someonelse patented my sig.

  2. Tough guy, huh? by concatenation · · Score: 4, Funny

    You may have handled Google.

    Now, prepare to get Slashdotted.

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    "5... 4... 3.. 1... OFFBLAST!"
  3. Am I the only one... by donutello · · Score: 4, Insightful

    ... who does not see a huge difference between the two definitions of the phrase "Second Superpower"?

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    Mmmm.. Donuts
    1. Re:Am I the only one... by ralphclark · · Score: 4, Insightful

      In caricature, then, to clarify the distinction:

      First definition: large crowds of booted skinheads and homeless "alternative lifestyle" (eg alcholic and heavy drug abusing) ex-punks with spiderweb tattoos, on the rampage, smashing in storefront windows, defacing public monuments and lobbing half-bricks at the riot police.

      Second definition: you and me with our short attention spans, surfing on slashdot, getting extra annoyed for a few minutes about the latest outragous piece of IP legislation and maybe thinking about possibly sending an angry email to, well, whatever email address somebody was kind enough to post. Well, hell, at least we'll actively gripe about it to our friends at the water cooler in the office the next day.

      The Second Superpower has no teeth. As witness the way support for the anti-war movement just melted away in the last days leading up to the war - right about the time it became really clear that Bush didn't give a flying fuck about public opinion. The vast majority of people just gave up. I don't wish to be hypocritical; I count myself among them.

      It's just the way people are. Trouble is, we all know that you can only take a protest so far before it becomes outright revolution, and then things get broken and you might get in trouble with the law or get hurt. As long as people have comfortable lives to return to they will have no truck with revolution. You need to have nothing to lose before you will risk everything.

      That's why every government likes to create and maintain a large and comfortable middle class even if there are some people without a job or a roof over their heads. The apathy of the former acts as an effective buffer against the anger of the latter ever gaining enough support to make a significant impact.

    2. Re:Am I the only one... by John+Ineson · · Score: 5, Informative
      First definition: large crowds of booted skinheads and homeless "alternative lifestyle" (eg alcholic and heavy drug abusing) ex-punks with spiderweb tattoos, on the rampage, smashing in storefront windows, defacing public monuments and lobbing half-bricks at the riot police."

      Catchy rhetoric, but ignorant of the facts. Britain has a population of around 60 million. On the 15th of February around a million of us were not only against the war, but felt so strongly that we spent our free time and money making our way to London to protest.

      There was no violence, no vandalism, just a monumental expression of public opinion. Young and old; families and people in suits outnumbering the dreadlocked and tie-died. It was the biggest political protest in this country, to date, and similar events happened in cities across the globe. Very few saw violence instigated by the protesters, because -- like myself -- the majority were totally unlike the provocative stereotypes you invoke.

      The very thing that makes these people a superpower is that they are not just extremists, rather a vast number of responsible, everyday people who will not support military agression without international consensus, especially where it promises numerous economic and political rewards to the participants.

  4. So is there freedom of speech or not??!! by univgeek · · Score: 5, Informative

    Okay, let me get this straight. One guy calls world public opinion a second superpower. Another guy calls informed netizens a second superpower a few days (weeks?) later. Now the Reg is upset that the first guy is not showing up on Google? What the f*** ??

    Does he have a right to come first on a google search? Maybe if more people linked to him, he would be first. How is this a conspiracy? Is there any evidence that Google actively did this? If they are so pissed about it, may be they should start a link campaign, or propagate their version of the "second superpower" more...

    --
    All bow to his Noodliness!! His Noodle Appendage has touched me!
  5. How DARE they use Free Speech against liberals??? by Nova+Express · · Score: 5, Insightful

    That seems to be what the entire article amounts to: "Gosh, we were trying to create this "meme" that large global gatherings of communists, students, and people without jobs were some mysterious force known as a 'Second Superpower,' and then someone went off and used those words in an ENTIRELY DIFFERENT WAY without asking our permition! It's not fair not fair not fair! How DARE they used free speech differently than we do?"

    This is news? (I know, it's a slashdot story, so it has no requirement to even resemble news.) Whatever happened to "the cure for speech you disagree with is more speech"? It's not like anyone has a copyright on a silly phrase like "Second Superpower." Get a grip already...

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    http://www.lawrenceperson.com/

  6. top hits on google == language definition? by Vellmont · · Score: 4, Insightful

    Call me a skeptic, but I think it takes longer than 42 days (and the limited audience of blogs) to coin the meaning of a new term. I've never heard this term used before I read this article. It seems to me new word definitions come about because of a need for them, not some strange, perverted miss-use of google.

    I guess I'm a little confused by the article. Is the author saying there is some causation of this new word meaning stemming from Google? If so, that is their any apreciable percentage of the populace doing google searches each time they encounter a new word? If Google is merely a tool to tell us the more accepted definition of a word, then is google really an accurate tool for this?

    Sorry, but I see this a very weakly supported theory, and don't think it deserves enough attention to have been posted to slashdot.

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    AccountKiller
  7. Google works.. by zcat_NZ · · Score: 4, Informative

    Try searching for Second superpower -moore and all the references to the James Moore article magically vanish. Wow, that was hard.. .. and no, I see very little difference between the term as defined in this article, and the term as defined elsewhere. "Public Opinion" in the Moore article, "Public Opinion" in all the other search results. Where's the Googlewash?

    The register article didn't make it very clear what the 'original' definition was supposed to be, and I had assumed that the US Government and/or pro-war groups had been trying to redefine the "Axis of Evil" as the "Second Superpower.", because otherwise I just don't see what the problem is.

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    455fe10422ca29c4933f95052b792ab2
    1. Re:Google works.. by PickaBooga · · Score: 5, Insightful

      Imagine if you typed "freedom of expression" in Google, and instead of articles about protecting speech that governments want to suppress, the first 50 hits were articles about AT&T's wireless service, back when they were using the slogan 'Freedom of Expression'.

      The point is an important idea got replaced with a completely banal phrase. And it only took a few bloggers to decide that they liked the banal phrase better than the important idea.

      The danger is that the phrase loses all meaning. So you might march under the banner 'Freedom of Expression', and all the passersby will think you are complaining about your cell phone reception.

  8. Orwell by meta-monkey · · Score: 4, Insightful

    I read the article (yeah, yeah, I know) and several times they mention Orwell's newspeak, and how the totalitarian state would try to co-opt the meaning of words, to redefine them, and reshape public opinion to their liking. People respond to keywords, so if you know how someone is going to respond to a certain keyword, and then you can associate that keyword to something else, people will project their feelings about the keyword towards the "something else." Kind of like how since September 11th, everybody wants to call anything they don't like "terrorism," and try to link everything from driving an SUV to smoking pot to file sharing (!!) to terrorists. I'm just waiting for the next time I'm at the movies and the guy behind me won't stop talking. I think I'll call him a "whisper terrorist."

    Anyway, I digress. So, the protesters are pissed off because they think this blogger re-defined their "Second Superpower" bit. Well, hello, protesters, you did it first. People associate "Superpower" with powerful nations like the US or the former USSR. Somebody that, even if you don't like what they say, you have to listen to, because they're a SUPERPOWER, damnit!

    Now, the classic definition of "Superpower" has always been "somebody really big and important, with lots of money, and guns, and influence." The result is, you listen to a superpower. Now, the protesters want somebody to listen to them. So, they re-define "superpower" to mean "college students looking for something to crusade against, aging hippies, the unemployed and employable, oh, and, uh, France." "See!! Now WE'RE a Superpower, so you have to listen to us! We're the SECOND SUPERPOWER, get it!?! Except, umm, instead of money and guns and nukes and tanks and influence, we have signs, slogans, and a VW with flowers painted it. But you still have to listen!" Oh, well, looks like your re-definition just got re-defined.

    --
    We don't have a state-run media we have a media-run state.
  9. Re:this is /. by ces · · Score: 4, Insightful

    If 1 out of 10 US citizens who bitch on slashdot would actually write their elected representatives instead of hitting the "submit" button things might begin to change. Otherwise our legislators will only hear from the lobbyists on most issues.

    --
    Happy Fun Ball is for external use only.
  10. PageRank != Democratic, is the point! by flaneur · · Score: 5, Insightful

    I agree with some posters claiming that the Register article isn't the best example...like many, I think the two meanings of "Second Superpower" don't seem that different, and both seem productive.

    But to focus on that alone is to completely miss the point of the article! What's much more interesting are the claims it makes about PageRank. It makes the case that bloggers only make up 4% of the web-surfing population, which might be a BIT low but sounds right to me. THEN they point out that because of how PageRank works with its distributed scores, all it takes is for 10-20 "A-List Bloggers" (ie. a very small fraction of an already small 4%) to link to something to catapult it to the very top of a Google search. We all use Google, so we know how important this is.

    The point, then? PageRank claims to be democratic, yet the article demonstrates that 20 or so people can effectively dictate the order of search results for certain terms. It's not a conspiracy...yet. Certainly worth noting, however!

  11. Single Digit Superpowers Are Going Fast by istartedi · · Score: 4, Funny

    A Google search for "eighth superpower" returned zero hits, so I hereby declare myself the eighth superpower. First through Seventh already had hits. I didn't check 9 so there may be no single digit superpowers left! Ha!

    What is my superpower? I make people puke over the network. Hey... whaddya expect, I mean, by the time you get to 8th all the cool stuff like teleportation and x-ray vision is taken. At least I got single digit though. I pity the foo who has to settle for 135th superpower.

    Oh, BTW, negative superpowers are evil.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  12. That's not the point. by Erris · · Score: 4, Insightful
    The difference was subtle, but the point was how Google got bombed with the second meaning. The Register noticed that the "NPR" version filled up all but three of the first 30 Google search results for "Second Superpower". It's not a big deal as long as you know that Google is not always the best source of information.

    How it could miss a freaking NYT article? Well, it's probably because the New York Times makes it difficult to link to themselves. They take down older articles and charge for "research" forcing most people to trudge off to the library or do without. Most people who don't want to look like loons pointing to non-extant links don't point at the NYT and so the NYT is going to sink very low in Google results. They deserve it.

    Just the same, we should all be aware that Google can and does miss the originators of ideas. It's a huge step up over pulp publications which could miss entire social movements or hoplessly prevert them according to the world view of the publisher. Google can shine it's light on fledgling ideas you would never have found 20 years ago, much less in today's consolidated media. Yet for all it's goodness, it has not earned its PhD yet.

    --
    DMCA, Hollings, Palladium. What might have sounded like paranoia is now common sense.
  13. Fourty-two... by AnyoneEB · · Score: 5, Funny
    42 Days
    Orwell would be amused, indeed.
    Orwell would be amused? What about Douglas Adams? ;)
    --
    Centralization breaks the internet.
  14. Re:Not quite...... by Galvatron · · Score: 4, Insightful
    Not every country strives to be a superpower. Remember this when you hear about China being the next "superpower". China has shown little interest in what happens outside their region. If they had Taiwan they would be pretty much content.

    Once upon a time, the USA didn't care what happened outside of the western hemisphere (the "Monroe Doctrine"). We had to be dragged kicking and screaming into both of the World Wars. Now the USA is a superpower. I have little doubt that China would be similarly unable to resist the meddling impulse if they became as powerful as the USA.

    --
    "The question of whether a computer can think is no more interesting than that of whether a submarine can swim" -EWD