The FCC and Media Consolidation

An anonymous reader writes "A story on this evening's All Things Considered but also at Now with Bill Moyers reports this June, the FCC will choose whether to keep or drop longstanding rules limiting the number of media outlets (radio stations, TV stations, etc.) a company may hold in a single area. That means all the radio stations in your area, for example, may one day be controlled by one company, like Clearchannel or Rupert Murdoch's FOX Communications. One irony is virtually no news outlet is covering the story. Another is the justifying argument for this move comes from the emergence of new media, like the Internet and Cable/Satellite. Yet with all 100's of new TV channels available, there are only five major media companies out there controlling them all, and recent copyright rules applying to the Internet have all but squelched-out Internet radio. So the old rules might not be so outdated after all. But the only voices being heard in this argument are coming from the media giants." In a related story, AOL/Time-Warner is petitioning the FCC to lift the restriction forbidding AOL from launching "advanced" IM services without letting others access the IM network.

Comments

Don't forget print/broadcast consolidation

[Zygote-IC-]

One part of the FCC rules that could be lifted prohibits a company from owning a newspaper or broadcast outlet in the same market. So not only could they own all the radio and television stations, but they could also own the newspaper in town.
Sounds great from a "diversity of voices" standpoint doesn't it?

Why diversity in media matters

[FunWithHeadlines]

According to the article, many Americans think relaxing the rules of media ownership will be a good thing, or it won't make much of a difference. Here's why it will make a difference, and why diversity of media ownership is a good thing:

All media has a point-of-view. Each media outlet does have a point of view, some conservative, some progressive, some liberal, some off-the-wall. Mostly conservative nowadays, because of being controlled by large megacorps that are by definition conservative in their approach. But there is a point-of-view.

OK, so what if you are in a market with several media choices (newspapers, TV stations, radio stations)? Then you get a variety of political positions being pushed at you. You can pick and choose among those points-of-view and then make up your own mind. Reading all sides helps you come closer to reality. In contrast, if one company owns your local newspaper and your local TV station and your local radio outlets, you get only one viewpoint. If the owner of that company is extreme in his or her viewpoint, you get your news slanted in just that direction -- and no other viewpoint.

If you are Web-savvy, you can escape this trap, but most people get their news as it is fed to them, spoonful by spoonful. Look at how many people think CNN provides an unbiased viewpoint, the facts. Look at how many people think Fox is unbiased. The more control is put over the media by any one company, the worse this will get. Can you imagine a world where the only news it was possible to get came from AOL-Time Warner, or Fox, or any one source?

We may yet find out what that would be like...

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The Problem is the FCC

[philipdl71]

This article brings up some important points that need to be addressed about government regulation of media. Nobody wants a consolidation of media so that one company ends up controlling all the media in a given area. This would be similar to if K-Mart bought up every retail store in a metropolitan area.

There is a distinct difference between the retail environment and the media environment. If government decided to limit the number of grocery stores in a given area with a new agency called the GCC (Grocery Control Commission) there would be obvious problems. Corporations with the most money would immediately suck up all of the licenses and every mom & pop store would immediately go out of business.

The way things stand now, city councils have some regulatory power over rezoning but for the most part there are no limits on the number of grocery stores in a given area. The market sets the price. Unfortunately, due to the huge amount of regulations by the FCC the radio and televison stations are limited by something that the government calls bandwidth.

The effect is that the barrier to entry to start your own radio station, television channel, etc. is very high due to licensing costs and bandwidth "availability". Thus we really don't have anything resembling a free market in the area of media. As long as the government controls the licenses, the people will not have a voice. I have heard arguments recently on slashdot that there is no such thing as a bandwidth problem. This begs the question exactly what is the government doing limiting the number of radio or television stations in a given area?

I'm not sure what the solution is to the problem with the FCC and giant media companies buying up stations around the country. One thing is clear, though: The present situation is nowhere near capitalism, nor the fault of the free market.

Why this is a bad thing.

[SlashChick]

I do some contract work for a nationally-syndicated home improvement radio show, so I'm quite familiar with the whole Clear Channel buyout process. Since some of you may not know how this works, I'll explain it as succinctly as I can.

Let's say you own a radio station. Your radio station plays Top 40 stuff. You have hired some local DJs from the nearby college to play music, and you have some fun with various weekend and Friday night shows that showcase some local artists. You have a playlist that is based both on what other Top 40 stations are playing (the "popular" music), and requests from your listeners. You're doing well, but you have to maintain a staff to sell ads, and you're finding it harder and harder to do this.

Clear Channel comes in and offers to buy your radio station. Now, Clear Channel has enough money so that they can make you an offer you can't refuse. You acquiesce and agree to become a Clear Channel station.

Clear Channel places your station into one of seven formats. Everyone who listens to radio is now clear on what these formats are, because that's pretty much all that remains on radio today. There's "Top 40", which is what your station will be. There are also "easy listening", "talk", and four others.

Clear Channel fires 4 out of your 6 local DJs and replaces them with DJs from other areas. This is how Clear Channel makes its money: it can pay one "regional" DJ $15 an hour to broadcast out to 4 regional stations, or you and 3 other stations could each pay $12 an hour to 4 DJs to do the same thing. Thus, the complaints from the listeners start to arrive about losing the "local" feel, but by then there's nothing you can do--it's all in Clear Channel's hands.

Clear Channel takes a look at your programming and decides what you will and won't continue to play. In the case of Top 40, they give you a playlist. In the case of talk stations, they give you a list of syndicated shows and force you to drop everything that isn't on the list. (This is where On The House comes in-- every time Clear Channel buys a station out, they force the station to drop On The House in favor of their home improvement guy. We've lost several affiliates this way.)

Let's continue with the analogy of your (er, Clear Channel's) Top 40 station. You're now forced to drop the local bits since you only have two local DJs left (and in all likelihood, they're both doing the morning show, since that's the most lucrative time for radio.) You're now fed a playlist. Clear Channel has national playlists. That means that whatever your station is playing is the same stuff that every other Top 40 station owned by Clear Channel is playing. Do you wonder why all radio stations seem to play the same stuff? If they're owned by Clear Channel, it's because they are playing the same songs.

How does Clear Channel come up with these songs? They test-market in one market. ONE. In your case, the Top 40 stuff is tested in places like New Mexico. Yep, listeners in New Mexico are deciding what your station is going to play! Welcome to Clear Channel.

If you're wondering why radio seems to have gone downhill, you can look no further than Clear Channel. Sadly, DJs are pretty much corporate minions these days. They no longer get to spin new local tracks, and they don't have a choice on what to air. Many of them aren't even in the studio for half or more of the time they're on air -- they pre-record bits and play them as their segment progresses.

It's a sad time for radio. Fortunately, I believe the independents like On The House will survive. The independent radio stations will find their niche as well. I believe that Clear Channel will eventually feel the consumer backlash, much like we lashed out against high CD prices.

Please don't shrug your shoulders about the new FCC regulations being suspended, though. Loosening these regulations is a bad thing. Clear Channel doesn't need to hurt radio any more than it already has.