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Apple Updates Professional Video Lineup
BlueGecko writes "Amid surprisingly little fanfare, Apple today updated their entire professional video lineup, including DVD Studio Pro 2 (including a greatly improved menu editor and improved compression abilities), Final Cut Pro 4 (enhanced real-time editing, more customizable workflow, and an improved titling interface), and Shake 3--the first version of Shake to be Mac OS X-only and now sporting enhanced rotoscoping tools and the ability to work directly with Photoshop layers. Combine this with Logic and you've got an entire professional movie studio on your Mac."
Only Windows 2000/XP support has been dropped.
News for Nerds. Stuff that Matters? Like hell.
I know you're just joking, but you probably shouldn't knock to hard on iMovie. For a free video editor (how free is it when you pay $3000 for the machine? SHUT UP U!) it is suprisingly powerful. It handles a fair number of video effects, as well as a fairly powerful yet mind-numbingly easy to use Title Generator. It also sports a variety of transitions. But most importantly it is easy to use and can produce some really nice results without forking over thousands for software. Of course, you could knock on it for being some lame peice of shit with only one video track and two audio tracks, as well as its inability to slow down audio without horrible "shutter-voice," but let's just look at the competition. The most recent release of Windows movie maker finally added Transitions to its tool-box. Nuf sed.
Of course, real men edit movies using text editors under the command console!
YOU SUCK BALLS!
The people this stuff is aimed at are ones who aren't computer geeks. They want to use the stuff to make video, not hack around with computers.
You can get a Mac and the software, plug it in, install the programs, and be making video in two hours. Try that with OSS.
Intelligent minds aren't opposed to spending money if the result is making them more productive. If the goal is to be a computer geek, use Linux and open source software. If the goal is to make serious video, then even $10K for a set of tools tou can plug in and run right away with no hacking needed is well worth it.
Disinfect the GNU General Public Virus!
When an article is posted on a PRO
PRO
P r o f e s s i o n a l
PROFESSIONAL audio/video tech, could you guys who are still running Linux on a 286 give us all a break? These are cheap, cheap, cheap everyday tools by every measurable standard in our industry, and they are top-quality and they actually work, and they work for a living. They pay for themselves very quickly.
I hardly ever rent out studio time anymore because my demo studio just got better and better until it turned into a project studio, primarily thanks to Apple and a handful of other brilliant companies in the pro audio market. We used to have to go to hundreds of dollars an hour to get the quality and utility I get now from two Macs and maybe $10,000 to $15,000 in additional instruments/hardware/software that I can even admin and run myself (I'm a singer for chrissakes), and we don't count the studio hours anymore except to say that it's Wednesday so we might want to take a break and sleep a bit.
"Masses" is very much appropriate, because this really is about the workers owning the means of production. Fuck the rhetoric and think about what that really means: the tools go away and there is just communication, art, culture, business, etc. I don't have to become an indentured servant in order to make art.
Others have talked and talked because our industry is sort of sexy, but decades later it is still Apple doing it for us in 1000 ways. The promises have only been fulfilled by Apple.
AND, if you are not a pro and would like to get your feet wet in media creation, you can get an iMac and you are DONE. And that is also from Apple. They are anything but the elitists that Bill Gates and Michael Dell would like you to believe that they are because they want to sell you something that looks like a Mac but is still really just a typewriter. Audio and video are full of people who glow when they get close to an Apple logo because they did their first album or movie 5 years earlier than they would have otherwise simply because Apple made it affordable for them to have their own systems.
If I sound emotional about it, it's because I am. I don't think I can stand to hear from another teenager about how their fucking MS Windows is crashing and how to we handle that in a real studio? "Get a Mac."