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Benetton Says No to RFIDs ... For Now

Posted by CmdrTaco on from the its-only-a-matter-of-time dept.

securitas writes "In a dramatic reversal of Benetton's previously announced plans to embed RFID tags in all of its clothing, the retailer has responded to customer privacy concerns and canceled its plans to go ahead with the project. Wired News and ComputerWorld also have stories on this stunning turn of events, which RFID manufacturer Philips is undoubtedly unhappy about. Benetton says it 'reserves the right' to use RFIDs in the future."

7 of 146 comments (clear)

  1. how many geeks wear Benetton??? by stonebeat.org · · Score: 4, Funny

    I dont think many geeks wear Benetton. All I wear is the t-shirts/jackets I get from expos. So until they start putting tracking devices in those freebies, I am not worried.

    --


    Consensus is good, but informed dictatorship is better
    1. Re:how many geeks wear Benetton??? by dr_dank · · Score: 4, Funny

      When they put RFIDs the pocket protectors, I did not speak up.

      When they put RFIDs in Members Only jackets, I did not speak up.

      When they put RFIDs in sans-a-belt slacks, I did not speak up.

      They put RFIDs in expo schwag. Now who will speak up for me?

      --
      Where does the school board find them and why do they keep sending them to ME?
  2. maybe by asv108 · · Score: 3, Funny

    They should worry about thier fashions instead of inventory. Seriously, the last time I remember Benetton being popular in the US was those bright logo sweatshirts from the mid-80's were everyone would roll up the sleeves, right around the members-only jacket phenomenon. I guess they are still popular in the EU?

  3. Benetton: Clothing for Paranoiacs by kinnell · · Score: 3, Funny

    In response to customer requests, Benetton will be premiering their new "tin hat" range on the catwalks of New York, Paris and Milan.

    --
    If I seem short sighted, it is because I stand on the shoulders of midgets
  4. It turns out... by egoff · · Score: 3, Funny

    They'll just be imbedding them in customers.

  5. have to cancel my washing machine linux project by Anonymous Coward · · Score: 3, Funny

    Just installed the tag reader and the linux box, so my washing machine would finally know automatically what soap and which program to run on my clothes..

  6. Re:If they can be destroyed easily.. by archeopterix · · Score: 3, Funny
    Like a microwave oven?
    Frying clothes in a microwave oven has disadvantages. First, a microwave oven usually smells of the last 20 meals prepared in it - some people might find it unpleasant (this is only a disadvantage if you meet people). Second, you risk burning the clothes (this is only a disadvantage if you don't like your clothes burned).