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Benetton Says No to RFIDs ... For Now

Posted by CmdrTaco on from the its-only-a-matter-of-time dept.

securitas writes "In a dramatic reversal of Benetton's previously announced plans to embed RFID tags in all of its clothing, the retailer has responded to customer privacy concerns and canceled its plans to go ahead with the project. Wired News and ComputerWorld also have stories on this stunning turn of events, which RFID manufacturer Philips is undoubtedly unhappy about. Benetton says it 'reserves the right' to use RFIDs in the future."

2 of 146 comments (clear)

  1. how many geeks wear Benetton??? by stonebeat.org · · Score: 4, Funny

    I dont think many geeks wear Benetton. All I wear is the t-shirts/jackets I get from expos. So until they start putting tracking devices in those freebies, I am not worried.

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    Consensus is good, but informed dictatorship is better
    1. Re:how many geeks wear Benetton??? by dr_dank · · Score: 4, Funny

      When they put RFIDs the pocket protectors, I did not speak up.

      When they put RFIDs in Members Only jackets, I did not speak up.

      When they put RFIDs in sans-a-belt slacks, I did not speak up.

      They put RFIDs in expo schwag. Now who will speak up for me?

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      Where does the school board find them and why do they keep sending them to ME?