Benetton Says No to RFIDs ... For Now

securitas writes "In a dramatic reversal of Benetton's previously announced plans to embed RFID tags in all of its clothing, the retailer has responded to customer privacy concerns and canceled its plans to go ahead with the project. Wired News and ComputerWorld also have stories on this stunning turn of events, which RFID manufacturer Philips is undoubtedly unhappy about. Benetton says it 'reserves the right' to use RFIDs in the future."

Comments

A Threat to Privacy?

[Anonymous Coward]

I thought that these RFID transmitters had
a range of 10-15 ft. Barring society installing
scanners every 15 feet, how is this a threat
to privacy? You probably have a better chance
of being tracked by using your debit card than
RFID technology.

More accurately. . .

[Fritz Benwalla]

Benetton has said no to the publicity surrounding RFID tags.

So this particular implementation got onto the radar screens - do we think this will actually go away? Not in the slightest. All Phillips and everyone else has to do is make some quiet deals that don't directly impact consumers, maybe some business-to-business product, then find a way to make RFID tags "important to homeland security" and it's off to the races.

I have an idea for Philips, how about saying that RFID tags should be required on all products coming over the border from Mexico and into ports in the U.S. so that the Department of Homeland Security can better track them for suspicious shipment patterns? It would be a delicious use of both your lobbying power and the government's ability to shove intrusive technologies down our throats as long as they're slathered in a thick gravy of anti-terrorism.

Sorry to be Mr. Cynical on this, but we just watched Benetton take a principled stand on nothing excepting being an RFID guinea pig. I give them two years before they're back on board.

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