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Benetton Says No to RFIDs ... For Now

Posted by CmdrTaco on from the its-only-a-matter-of-time dept.

securitas writes "In a dramatic reversal of Benetton's previously announced plans to embed RFID tags in all of its clothing, the retailer has responded to customer privacy concerns and canceled its plans to go ahead with the project. Wired News and ComputerWorld also have stories on this stunning turn of events, which RFID manufacturer Philips is undoubtedly unhappy about. Benetton says it 'reserves the right' to use RFIDs in the future."

2 of 146 comments (clear)

  1. Time to ask... by memeboy · · Score: -1, Redundant

    where are my clothes?

    I've had this happen once or twice.

    --
    current geographical location ------- toronto, on M4M 3L1
  2. Re:Benetton: Clothing for Paranoiacs by Anonymous Coward · · Score: -1, Redundant

    Few people turned up to watch the show, citing the large numbers of photographers as an invasion of their privacy.