Ethics and Video Game Reviews

Obiwan Kenobi writes "Online Journalism has an excellent article on video game reviewers and the ethics of such a position. It includes comments from the editor of gamespot and insights from well-known movie critics who are subjected to the same junkets that try to influence reviewers into writing good things about terrible products (or just mediocre ones). Inside I talk about my limited experience in video game reviewing and the influence free stuff can have."

Obiwan Kenobi continues:

The junket used in the article as an example was Ubi Soft's recent Rainbow Six: Raven Shield launch, where the writers got to dress in SWAT garb and have a paintball battle against mock terrorists and disable a dirty bomb. Things like this happen all the time, even more so in the movie industry (which the gaming industry is quickly mirroring).

Not that I was a big-time reviewer or anything. Back in 1997 or so, I ran a small website of my own (hosted on my ISP webspace) called Obiwan Reviews. Since I was just getting out of high school and into college (read: broke), I reviewed Quake mods, such as AirQuake, Quake Rally, After the Fall and others. Soon I tried to spread my wings a little and get a gig at a real gaming site, which would give me the ability to review retail titles. I found that site, frag.com, and the position was given to me by Jonathon "ZyFly" Works after many requests. Though the site itself is no longer with us, the experience was certainly eye-opening.

Technically I only reviewed two retail titles, Tomb Raider 2 and the X-Men Quake mod. I also got Dungeon Keeper and its expansion, The Deeper Dungeons, though I never got around to writing about that one.

In my first "professional" review, I lavished praise on X-Men, which deserved about 75% of it, and the last 25% was, I fully admit (now that I'm nowhere near this "industry") given just because it was free and I'd never gotten a free game before. Yes, it was unethical as hell, but I was under the deluded thinking that if you trash a free game the free games stop coming. I wish I could tell you I knew better, but back then I did not.

An upshot of that bloated thinking came a week later when I got an email from the guys who made that X-Men mod. They thanked me for the kind words and the payoff for some of their hard work.

This is not something that a biased reviewer needs to hear.

This put me in the mindset that "everything is great, just tell em what they want to hear." That way I could get in the industry and be loved by all! Or...so I thought.

After Tomb Raider 2 dropped on my doorstep, I played it for a few days and was very disappointed. Terrible clipping, clunky controls, sometimes buggy levels and graphics. Not that it was all bad, I still had a good time with a few levels, but the majority of the game was a misfire.

But this didn't stop me from hyping it up, telling everyone it was the greatest thing to come out yet.

A week or so later I got another email. Not from the developer, but from a reader. And he was pissed.

While I don't have the email any longer, I certainly remember the gist of it: He bought the game and he saw through my candy-coated review in about thirty minutes. He had trusted my words and was out $50 thanks to me.

I felt terrible and conflicted. I wasn't sure I wanted to review any more at all, considering that I knew there would be others who would purchase titles based on my words. And if those words were false, who was gaining here? The studios producing the titles or myself? The guilt was tough, but the review had ran and a retraction of my gushing paragraphs would mean that nothing I did from then on would be taken seriously. Not that those who purchased TR2 because of my review would do so any longer, but hey, I've got the rest of the readership to worry about.

After some soul searching and mid-terms, I made my decision.

That was my last review for frag.com, and my last video game review. Though I have since written hundreds of movie and DVD reviews, I still look back on those reviews for a free humbling experience any time I need one.

The points that are brought up in articles like the one at Online Journalism are very much factual. If you let yourself be taken in by the free food, games, flights, and gala of a modern-day junket, your reputation is at stake. Roger Ebert has since stopped letting movie studios pay for anything in regards to press gatherings and interview sessions, and I highly commend him for it. Everyone else would be happy to throw a few hundred loving words toward a bad movie because they got to shmooze with the stars and eat an expensive meal alongside them.

This thing happens all the time.

Trust me, I know.