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NYT On Google's Role In Internet Advertising

Posted by timothy on from the as-yet-no-popups dept.

prostoalex writes "John Markoff and G. Pascal Zachary from The New York Times take a look at Google, its already dominant position in the field of Web search and its increasing influence in the field of Internet advertising. Google is driving advertisers away from larger advertising venues, like AOL-TW et al., since (surprise!) people actually pay attention to relevant text links and are quite annoyed by pop-ups and similar "innovations". Some interesting data about Google: number of employees is about 800, number of buildings is 4, number of servers is 54K, for which there are about 100K microprocessors and 261K hard drives. This is claimed to be the largest computing system in the world, and that also raises barriers for anyone entering the field of Web search - most of companies out there can only imagine a Beowulf cluster of these, let alone build them so that the Web searches are delivered within a second."

4 of 276 comments (clear)

  1. Google employee sneezes; SlashDot Exclusive by Anonymous Coward · · Score: -1, Troll

    These google stories are getting lame. Trying to increase your pagerank by using the word google?

  2. Linking to Google.com by Anonymous Coward · · Score: -1, Troll

    Is it really necessary to link it? Who doesn't know where it is?

  3. The Reason Slashdot Profiles Google So Often by Anonymous Coward · · Score: -1, Troll

    is because they're the only real, working Linux based cluster that has any mainstream exposure.

    Don't worry folks, some day a second one will come along.

  4. Re:Dont let me be the only one on /. to say this.. by Anonymous Coward · · Score: -1, Troll

    Try searching for open source and have to go through 10 pages of proprietory software to get to any relevant site.