Web Advertising Revenues?

WoTG asks: "Every now and then I dream about starting a website and making it popular. Maybe for profit, maybe for fun. Web hosting costs are pretty easy to find and estimate. But I've always been stumped when it comes to guesstimating the revenue. How much can a moderately popular site expect to earn from advertising revenue? What companies that resell advertising space are -reliable- in their payments? How much more expensive are the larger ads (bigger than banners) worth? What websites are good for finding out more about this stuff?"

"For the sake of argument, let's say that it's a fairly targeted audience - maybe a forum for fans of a new TV series, or residents of a particular city. Let's also assume that it will have about a million hits a month. Lastly, let's assume we're only considering non-intrusive advertising, e.g. no pop-ups.

I've done little bit of research (but not much). Those spiffy google text ads are only available to sites with >20M hits a month. I've yet to stumble on good search terms on Google that will get me relevant results. Besides, more often than not, the insights from the Slashdot crowd are more useful than any other web 'resource'."

Comments

Wrong question

[bpb213]

You are asking on slashdot. That implies you have read slashdot. Which in turn implies that you understand the opinions here. One thing most slashdotters hate is advertisements. I know I do. I run mozilla with the advertisement blocking stylesheet.

The right question to ask is not, "how do i make instant money off advertisers?", but "How do i make a good site advertisement free that supports itself?"

Now, go rephrase your question and ask slashdot again.