Apple In-Store Software Burning
jarrettwold2002 writes "This seems to have escaped notice, however it's fairly significant. Apple has partnered up with CompUSA to offer in store electronic software distribution. According to the site it takes about four minutes from purchase to burn. It's bundled inside a dvd case, with color packaging."
Except here. Still, it's worth mentioning that it's up and there's a site to check out.
What I'm listening to now on Pandora...
Music from Universal
As compared to? Have you looked into getting placed on a shelf instead? I guess you'll make a lesser percentage than if you took direct orders on your website - but people don't go to your website like they do CompUSA.
-Andrew
It's unfortunate that Apple picked a company with whom to partner that is so aggressive toward its customers. For example, CompUSA often doesn't answer the telephone. It's usually necessary to fight to get rebates. CompUSA often advertises a sale when they have a very limited quantity available at the sale price. Does Apple want a bad reputation?
Think about it? This eliminates the overhead involved in *publishing* the software. You know.. burning onto CD, packaging, manuals (everyone loves manuals), shipping. Add to that the fact that in order to sell packaged software you have to make sure it gets *everywhere* which means that you loose publishing costs on software that doesn't get bought. I think in the end, it'll wash out to less expense for everyone involved. Publishing costs are minimized, and indeed eaten by the distributor, who gets to save on internal shipping costs and shelfspace, and there is no loss for unsold product because you make the product to order.
:)
It's a damn good system, and I'm just sorry I didn't think it up and patent it before Apple/CompUSA did.
"Times have not become more violent. They have just become more televised."
-Marilyn Manson