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Games Workshop Tries to Crack Down on Internet Sales

heirodule writes "In this messageboard posting internet retailer The warstore says he was contacted by Games Workshop, maker of miniature wargames such as Warhammer 40,000 and the Lord of the Rings Battle Game. GW will be refusing to distribute their product to retailers who sell over the internet after July 1. That's bad enough, but they cited the problem of IP violations (like people posting pictures of their products?) as part of the rationale. The claim is that for GW, this has nothing to do with internet sales offering discounts (yeah, right) but with the 'experience' that GW wants customers to have (of coming into their own stores and getting a hard sell)." The nearest Game Workshop store to me is a 1 hour, 10 minute drive, according to their store locator. The Usenet thread may be of interest.

7 of 476 comments (clear)

  1. Ugh. by NetJunkie · · Score: 5, Interesting

    I hate this "you have to buy from a local retailer" BS. It's like this with a lot of AV equipment. I can't mailorder the speakers I want...they want me to get ripped off at a local dealer. So, I end up ordering from a grey market dealer for 1/2 MSRP.

    The problem isn't with the Internet. If you want to charge more locally do it, but I better get some good service for the extra money. Plus, you better stock the exact model I want and not take 3 weeks to get it.

  2. GW Strong Arm Tactics by Shadow+Wrought · · Score: 5, Interesting
    GW did this to retailers as well, albeit in a different way. According to the local gameshop, to carry GW merchandise you had to buy all of the miniatures for any particular game, not just some of them. And don't even think about returning what doesn't sell!

    That's why my friends and I would buy the set, sell the minatures on, and then make cardstock chits for our battles. We just played a 3,000 point Warmaster battle for the total investment of the rules and the 2002 annual (about $50).

    Suppose that's a DMCA violation because I made an apparatus to bypass their propriatary miniatures?

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  3. Games Workshop Hates Customers by forand · · Score: 5, Interesting

    When I was in highschool and playing WH and the like there was a big split in Games Workshop that resulted in the creation of Warzone which is basically a WH clone but the cost of the figures was MUCH cheaper and the quality much higher. Games Workshop drove their modelers from their company by making the game too expensive to be played by your average High School student and making the working environment intollerable. Games Workshop seems to think they can do whatever they want and the customers will still buy their overpriced product and up till now they have been correct, maybe this will be the straw that broke the camels back. Question: How does this look on a legal front? How can a distributer say that the location of a store is grounds for not distributing to that store? I don't know anything about the relevent laws and thought someone might.

  4. Open Source Gaming by MAXOMENOS · · Score: 5, Interesting

    I'm thinking that if they come after us for playing their games without using their miniatures, the best thing to do would be to invent different rules and keep them under an open content license. After that, companies can compete to sell minis for the new open ruleset.

  5. Hobby Stores can't compete at lower prices. by thbigr · · Score: 5, Interesting

    I have a close friend who owns a Hobby Store which is the local Games Workshop re-seller. It is hard for them to make a living with the availability of cheep online stuff. Most sell at a 10-20 percent discont, which is the REAL problem.

    You can always buy online from GamesWorkshop web site it self. There is no dicount however.

    I hope the Hobby Store can stay in business, they offer tables to play and gather. I lecture the kids at the store all the time when they brag about buying this and that online for 50-75% off. You should support the hobby store or not play there.

    Eventually the trend will be one source for these things, and no local places selling. This is bad for the economy.

    Think globally, shop locally.

    -Richard

    --
    Come the revolution, the Bourgeois, Capitalistic, "A PARKING STICKER HOLDERS", will be first against the wall!
  6. GW Corp Policy by Anonymous Coward · · Score: 5, Interesting

    okay, so i used to work for GW (I actually did the casting of the miniatures at their baltimore site - mind that i said casting and not sculpting). a friend of mine headed up the north american mail order dept. he showed me some numbers one day and explained the how-and-why of gw.

    basically, they give crap-all about retail stores (their own or the indy's the push into being chapter approved). it's all just exposure. as he explained it to me, 80% of their revenue came in through mail-order (this was '95). 80% in north american, 80% asia/australia, and 80% in europe. at the time (and most likely now) they were the largest mail-order gaming company in the world. period.

    so what's changed? nothing. you can buy online and i'm quite sure that gw isn't interested in anyone else profitting off their very lucractive mail/online-order business without shelling out some serious cash to become "chapter approved". it's just their business strategy - plain and simple.

    that said, i used to be able to buy the miniatures by weight. that means an eight dollar item normally cost me about six cents. models were 50% off. but i left the company after being told that i needed to paint the "games workshop" way or not field an army. which pissed me off because i paint very well, just not their way. gw is the most ridiculously overpriced gaming company ever. this part of my rant is going nowhere fast...

    to summarize: gw + mail/online-order = profit.

    that's really all there is to it. honest.

  7. Re:Pardon my ignorance, but... by Annatar2 · · Score: 5, Interesting

    Not sure how much expierence you have with war gamming but there are a lot of factors to take into account. Basically with Warhammer (and a lot of other games), you have several various 'factions'. Humans, Eldar, Orkz, Necron ect. Each faction tends to have different strengths and weaknesses. In those 'factions' you then have tons of different sub factions, also with things that they excel in and things that the do poorly in. For example Humans have the Space Marines and their various chapters. Within these sub-factions you now have several hundred different minatures to choose from, each on has different bonuses and negatives that need to be taken into consideration when fielding an army. Figuring out which faction best suits your playing style, and then which minatures will offer you the best bang for their fielding costs can be an awful lot of work. Just take a look at the many forums run for Warhammer, and all the army advice people ask for. Having someone close by, such as a neighborhood hobby store guy, that you can go in and chat to face to face about the various positives and negatives of a particular army you're thinking of fielding, and what he'd recommend against say a Skink horde is an invaluable resource. The thing is the majority of the players who play at a venue (some place that sells WH), buy from that venue to support it. The more assistance a particular venue offers, generally the more players will purchase from them. The thing with WH though is that from what I've seen, the majority of sales that do not happen from an actual retail location (neighborhood hobby store), take place on e-bay as resale. I'm curious how GW is going to deal with this type of competition.