Fighting Marketing Drones Over 3rd Party Web Tracking?

Posted by Cliff on Thursday April 17, 2003 @07:45AM from the keep-it-or-lose-it dept.

Web Sawy asks: "I work for a large-ish company (4000+). We have a number of disparate divisions and, believe it or not, varying knowledge on How Technology Works. It was brought to my attention that one part of the corporate website has been using 'a third party tool' to 'compare the performance of individual ads'. In other words, some external party is tracking user surfing habits. How does one go about educating co-workers on the evils of these third party services, which are currently 'helping' the Marketing department? What technologies are people using to do this type of reporting to help the Marketing department generate their numbers? In the world that I live, I can't even see those third-party ads (or hidden images!). I certainly can build my own user tracking system using existing technologies but before I fight that major uphill battle, I wonder if Slashdot readers would share their insights."

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What does it do? by Blaine+Hilton · 2003-04-17 08:22 · Score: 3, Insightful

Some 3rd party tools can be very helpful and are cheaper then building your own. The problem though is some of these are really adware and spyware. You should ask around and see if your boos and coworkers know what spyware is. Explain that your company is using spyware (if it is) and you should also explain the benefits by using a different solution.