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Amazon Calls Children's Privacy Complaint Groundless
theodp writes "Eleven groups, including the Electronic Privacy Information Center and Junkbusters, filed a complaint with the FTC, asking that it investigate Amazon for violations of the Children's Online Privacy Protection Act. An Amazon spokesman called the complaint groundless because "Amazon.com is not a site directed at children." So what was the deal with those Amazon Press Releases for the Harry Potter Magical Candy Contest For Children Ages 6 to 13, Toy Quest Toy Design Contest For Kids 12 And Under, and the Be a Poet Contest For All Kids 12 and Under?"
Update: 04/23 23:54 GMT by T :theodp writes with an update from Ad Age which says that Amazon has "announced it has removed children's identifying information from its Web sites."
...but it's hard to fault Amazon too harshly. If you let 12 year-olds type in any form, they have the opportunity to reveal personal information. You can either completely deprive them of keyboard input, or you can attempt to screen for mistakes. I would err to the side of empowering them, and keep a sharp lookout for infractions.
A system that might be helpful (though it would detract from the number of participants) would be to require that kids typing on forms be sponsored by an adult (proven with at least a non-charged credit card number) and that adult would then receive copies of all the text the child typed at an e-mail address of choice. This would give parents the opportunity to monitor what data had got out, and shift the responsibility for properly screening it onto their shoulders, without requiring them to regularly comb through Amazon to see what had been posted.
Of course the deeper social issue of using the Internet as a babysitter and requiring that the rest of the world baby-proof the information universe is certainly worth addressing.
All those releases were dated for late 1999. The Children's Protection Act wasn't in place until 2001. Whoever submitted this article sure went to a lot of trouble to make Amazon look hypocritical.
Not a lot of sense closing the barn door, after the horse is gone...
Amazon.com can get out of this just by using their normal business strategy. Patent protecting children online. Then they can counter-sue all these groups for violating the patent.
I hope Bezos doesn't read slashdot, I don't want to give him any ideas.
Jason
ProfQuotes
Riiight...and TRU isn't aimed at kids at all.
"Toysrus.com
Founded in 1998, Toysrus.com really gained momentum when it formed an alliance with Amazon.com in 2000. The site became an online retailing success story by more than tripling its sales and number of orders from the prior year and by giving guests a terrific online toy-buying experience. Since that time, Toysrus.com and Amazon.com have introduced two additional online shopping experiences with the launch of Babiesrus.com and Imaginarium.com."