Slashdot Mirror


Mozilla Branding Strategy Clarified

scottfi writes "Christopher Blizzard has published to mozilla.org an article entitled Mozilla Branding Strategy, which clarifies the position of mozilla.org on naming of the application suite and the separate applications in milestone 1.4 and beyond. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'." This makes the whole name debate seem kind of moot. Luckily Futurama has yet to contact us for using their character names as our development codenames.

4 of 176 comments (clear)

  1. Mac zealots speak out! by Anonymous Coward · · Score: -1, Offtopic
    Mac Zealot Translator-o-matic

    Apple have come up with some innovative products, but their market share remains tiny. Sadly, though, many buyers have been mislead by the marketing and eye-candy, and desperately try to justify their overpriced purchases to themselves on forums around the Net. Let's see what they really mean...

    "MacOS X is everything Linux wants to be."
    "Despite the fact that Linux is just code and can't WANT to be anything, I truly believe that it'd love to be a single-vendor, single-platform, sluggish half-proprietary OS with dwindling market share. Linux would love to throw away its impressively growing corporate takeup for that."

    "Apple hardware is for real computer lovers."
    "It's no hassle to use a plethora of keyboard combos to make up for the patronising one-button mouse. Despite the fact that my hands have FIVE fingers, and multiple-buttons make Web browsing so much more pleasant, I prefer my computer to be treat me like a special-needs child."

    "Aqua makes me so much more productive!"
    "My non-techie friends drool over the transparency and scaling effects, even though UI research has shown that they add practically nothing to getting real work done. It feels like KDE 2 on a Pentium 200, and I can't change to a light and fast WM, but those drop-shadows must make me work so quickly!"

    "OSX shows that Apple is committed to open source."
    "OpenDarwin.org and its community of about 27 is surely not just a token gesture by Apple. Pretty much nobody uses pure Darwin, and all the crucial components of the system are closed and require me to spend money just to get major OS updates, but they're really helping the community somehow."

    "You get what you pay for with Apple hardware."
    "My iBook was made by in Taiwan by AlphaTop and has design and build quality flaws (needing foam sheets jammed in to stop the common problem of the keyboard scratching the screen). But it's silvery and cost far more than an x86 laptop of better spec, so it must be much higher quality!"

    "...blah blah MHz myth blah..."
    "Although there's truth in PPC being more elegant than x86, it's crushing that the top-of-the-range 1.5 GHz chip is slaughtered by the equivalent 3 GHz Pentium 4. However, Steve Jobs showed some vague Photoshop filter benchmarks at the last MacWorld, so I'm convinced."

  2. Hate the Mozilla Icon/Mascot by Anonymous Coward · · Score: -1, Offtopic

    Does anyone have a good link for a replacement mozilla icons? The orange dinosaur with the horses mane isn't cutting it.

  3. mental masturbation? by Anonymous Coward · · Score: -1, Offtopic

    At last I have found something that makes XP's EULA seem easy to understand by comparison, thank you so much.

  4. Re:Ugly names by pissed-off_kitten · · Score: 0, Offtopic

    HOLY MOTHER FUCKER! ur such a fucking rebel. just sit there gapa and i'll jerk off in ur face! dont talk shit u fucking LEVA - YOUR DIEING MOTHER. Fighting internet Censorship and other formz of Fascism! - SPÖK3 SPY, soak it up N!NJA!