Mozilla Branding Strategy Clarified

Posted by CowboyNeal on Saturday April 26, 2003 @12:50AM from the all-in-the-name dept.

scottfi writes "Christopher Blizzard has published to mozilla.org an article entitled Mozilla Branding Strategy, which clarifies the position of mozilla.org on naming of the application suite and the separate applications in milestone 1.4 and beyond. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'." This makes the whole name debate seem kind of moot. Luckily Futurama has yet to contact us for using their character names as our development codenames.

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You can't have it both ways by Anonymous Coward · 2003-04-26 01:09 · Score: -1, Redundant

Either they could have kept the Phoenix name, if it isn't an official product, or they should equally respect the Firebird name of the FirebirdDB people. am I goiung to have an executable called 'firebird' on my system? If so, than that will be confusing to users (who won't know whetehr it refers to firebirdDB or firebird browser), if not, they shouldn't bring the whole thing up, since as a user if I keep hearing about 'Firebird' I'm going to look for that, not 'Mozilla Browser'. This seems to me to be a rather weak attempt to gloss over the whole thing.