Are Plain-Text Ads Doomed?

Posted by ryuzaki0 on Wednesday April 30, 2003 @04:48AM from the the-end-of-another-advertising-world dept.

friedegg writes "Usability expert Jakob Nielsen's latest alertbox examines the future of text advertising on the web. Text based advertising has become increasingly popular recently partly because of Google's success with it. Nielsen notes that advertising works well on search engines because users visit them with the specific intent of going elsewhere. He also thinks it's only a matter of time before the novelty of text advertising wears off, and users develop "box blindness" in addition to their current "banner blindness." It isn't totally negative, though, as he thinks the low-end media format forces advertises to express a focused and succinct message that users may take more seriously."

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Re:Suck my King sized cock by Anonymous Coward · 2003-04-30 04:54 · Score: -1, Offtopic

This guy needs to be ejected perminantly from slashdot...

Seriously dude, lighten up... And avoid bs like this.
Re:This story brought to you by Diet Coke by Anonymous Coward · 2003-04-30 05:00 · Score: -1, Offtopic

Are you so blind that you can't see what your government is doing? You're about to default on the national debt in mid-May, and your president's only response is to cut income tax!

And yet you sit here and write a first post on Slashdot. For God's sake, GET SOME PRIORITIES!!!
Re:Americans! by Anonymous Coward · 2003-04-30 05:07 · Score: -1, Offtopic

Hey buddy fuck you.

President Bush liberated Iraq and I was there supporting him at several rallies, what have you done for freedom lately?

Yeah exactly, so take your America-hating ass outta here.