Infogrames Officially Changes Name To Atari

According to this story from Reuters via Yahoo News, Infogrames is now officially changing its name to Atari worldwide. The French publisher originally picked up the home rights to the Atari name after buying Hasbro Interactive in 2001, and had recently been rebranding much of its line-up (even PC RPGs) with the Atari logo alongside the Infogrames one. Lovable French ruffian and Atari CEO Bruno Bonnell will open the Nasdaq stock exchange on Wednesday morning to herald the new ATAR stock ticker symbol for the company.

Comments

Re:Atari?

[Oriumpor]

Well... umm most of the games made for the atari were not even atari brand games.... or even licensed by atari (SINCE ATARI HAD NO LICENSING REQUIREMENTS FOR SOFTWARE COMPANIES)

*see classicgaming.com for an interesting history lesson*

Re:No atari t-shirts?

[gl4ss]

what makes you think that you could get them before any more better than now?-) like, they owned the rights to it before the full name change as well, and used the logo too.

while at the alternative-party they gave away atari shirts(they had atari/infogrames as sponsor) as prizes. funny thing was that there was this one infogrames employee who attended(and won one competition, and got a tshirt among other things) and when rewarded told that he had tried to get an atari t-shirt for a long time but couldnt get it through the company he worked for.

they also gave away atari coasters(the beer pint variety).

Get them here

[TomatoMan]

Urban Outfitters has a nice one here (site uses stupid frames, this link is to the item out of its enclosing frame). Mine is dark blue, and the yellow Atari logo is fuzzy like those blacklight posters of the 70s. Perfect.

Re:The Incarnations of Atari

[QuackQuack]

Midway also recently shut down the "Midway Games West" division, prompting a wave of "Atari goes out of business" articles.

In researching this timeline, I made a truely mind-boggling discovery: Atari was briefly in the engineering/scientific/graphics workstation business [atarimuseum.com]!

Yep, They also made unsuccessful PC clones at one point. Tramiel's Atari tried lots of things that ultimately failed. They didn't have the resources to pull them off.

Also, in the Warner days, Atari was rumored to be developing a system and games that could be controlled by "thought" power. I kid you not. You attached sensors to your forehead, and positive thoughts caused the system to do one thing, and negative thoughts, something else. That was the theory, I guess they weren't successful at it, because I'm sure we would've seen such a system from somebody if it could be done.