Infogrames Officially Changes Name To Atari

According to this story from Reuters via Yahoo News, Infogrames is now officially changing its name to Atari worldwide. The French publisher originally picked up the home rights to the Atari name after buying Hasbro Interactive in 2001, and had recently been rebranding much of its line-up (even PC RPGs) with the Atari logo alongside the Infogrames one. Lovable French ruffian and Atari CEO Bruno Bonnell will open the Nasdaq stock exchange on Wednesday morning to herald the new ATAR stock ticker symbol for the company.

Comments

Re:The Incarnations of Atari

[QuackQuack]

Midway also recently shut down the "Midway Games West" division, prompting a wave of "Atari goes out of business" articles.

In researching this timeline, I made a truely mind-boggling discovery: Atari was briefly in the engineering/scientific/graphics workstation business [atarimuseum.com]!

Yep, They also made unsuccessful PC clones at one point. Tramiel's Atari tried lots of things that ultimately failed. They didn't have the resources to pull them off.

Also, in the Warner days, Atari was rumored to be developing a system and games that could be controlled by "thought" power. I kid you not. You attached sensors to your forehead, and positive thoughts caused the system to do one thing, and negative thoughts, something else. That was the theory, I guess they weren't successful at it, because I'm sure we would've seen such a system from somebody if it could be done.