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Infogrames Officially Changes Name To Atari

Posted by simoniker on from the cruising-round-los-angeles-astride-his-harley dept.

According to this story from Reuters via Yahoo News, Infogrames is now officially changing its name to Atari worldwide. The French publisher originally picked up the home rights to the Atari name after buying Hasbro Interactive in 2001, and had recently been rebranding much of its line-up (even PC RPGs) with the Atari logo alongside the Infogrames one. Lovable French ruffian and Atari CEO Bruno Bonnell will open the Nasdaq stock exchange on Wednesday morning to herald the new ATAR stock ticker symbol for the company.

2 of 48 comments (clear)

  1. I'm okay with this. by pommaq · · Score: 4, Insightful

    Well, the Infogrames armadillo was cool and all, but that "Fuji" logo is simply one of the most beautiful pieces of graphic design ever.
    EVER.

  2. Trying to hide shame behind a proud name by Nice2Cats · · Score: 3, Insightful
    Infogrames just screwed up the release of Master of Orion 3 big time -- the game is a disaster and they still haven't released even the first code patch for it after, what now, two months? To say I now avoid products with that name is an understatement.

    Now, Atari -- I still have my Atari ST downstairs, and from time to time I plug it in, boot it and cry a little over the clean, crisp picture on the screen, the ease of use, and how unfair the world in general is. I could even do uucp with that machine, and if it only had had a MMU...and if only IBM hadn't bought MS DOS...if only pigs could fly...

    Shame, shame, shame on Infogrames for dragging Atari down into the muck with them. Of course, it won't help: The Brits tried renaming their continuous disaster of a nuclear plant "Windscale" to "Sellafield" (or vice versa, I keep forgetting) but that didn't fool people one bit.