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Sega Cancels Merger With Sammy
After many complicated and confusing rumors, Bloomberg Japan seems to have confirmed that Sega Corp has abandoned plans to merge with Sammy. Apparently, Sega couldn't agree financial terms with Sammy, who specialize in pachinko machines, and also have some home and arcade-based videogame development. The front-runner for a Sega merger/sale is now Namco, but Microsoft and Electronic Arts have also been mentioned as possible suitors. The saga continues..
A Sega-Namco would consolidate into Japan's largest arcade operater and hold 30% of the arcade market. Their consolidated software sales would command 10% of the market (Sega is 9th, Namco is 8th) but they would have some of the most coveted longterm licences on the planet like Soul Calibor, Virtua Fighter, Sonic & Tekken between them. An older news.com article points out. The real hope for gamers is Sega independence from Microsoft and EA so gamers could truly get more platform independent games. It would suck to see another Bungie/Halo exclusive to happen. Here's for Namco's success and gamers being lucky enough to see a Virtua Fighter-Tekken Crossover