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The Rise Of Adverts In Videogames

Posted by simoniker on from the burgling-mcdonald-land dept.

Thanks to Evil Avatar for pointing to a brief Fortune article discussing the rise of advertising placement in videogames. A particular example discussed - Intel have struck a deal with EA so that "..when characters on The Sims Online use their PCs, players see the Intel logo and hear the company's signature musical bong." How insidious is too insidious? Mind you, advertisers would have to push to find licensing as plain bizarre as Skittles' product placement in Darkened Skye.

1 of 45 comments (clear)

  1. Re:long time... by lightspawn · · Score: 4, Informative
    Here's some "prior art" for you (EGA / CGA / 8-bit micros)

    Domino's Pizza - Avoid the noid

    Ford - Ford Simulator

    Dunlop - Dunlop 911 TS

    KP skips - Action Biker

    The last link is to a review. A few choice words:
    Action Biker signifies a depressing trend to link grotty software with expensive advertising campaigns. Let's kill this off instantly by refusing to buy such garbage.

    Software like this gives junk food a bad name.